13 Best Freshmarketer Alternatives & Competitors 2024

Freshmarketer is a solution for email marketing. It also combines other marketing channels, sales, and support CRM. Businesses can reach out with their marketing communications across email, SMS, Whatsapp, and chat. This blog presents some of the best Freshmarketer alternatives so that you get to know the options available. 

Let’s start right away!

Top 13 Freshmarketer Alternatives for Your Email Marketing

Here are the features, pros, cons, usability, and pricing of our picks of Freshmarketer alternatives.

1. NotifyVisitors

NotifyVisitors is one of the best Freshmarketer alternatives. It helps you market across emails, texts, Push notifications, and WhatsApp in an omnichannel manner. Besides, it ensures that all your marketing communications are personalized to each user. 

It offers numerous high-end yet user-friendly features. There’s an enormous library of templates to help you quickly build your campaigns. The tool also incorporates a detailed segmentation feature, useful real-time reporting of your campaign performances, leads forms that gather leads, and survey forms that simplify conducting surveys. 

Features:

• Email marketing
• WhatsApp marketing
• Push notifications
• Text marketing
• Omnichannel experience
• Templates
• Surveys
• Marketing automation
• Personalization
• Triggers
• Detailed Segmentation
• Lead forms 
• Integrations
• Real-time Reporting

Pros:

• NotifyVisitors integrates seamlessly with various third-party service providers in just a click. 
• It automatically syncs user data between different customer touchpoints. 
• You get to view a free demo of this product. 

Usability: Our tool is user-friendly and right to be used for all kinds of businesses. 

Pricing: Our paid plan costs $60 per month and accommodates up to 10,000 contacts. You can try our 15-day free trial. We also offer a generous free plan, which accommodates up to 1,000 contacts.

2. SendX

SendX is the next FreshMarketer alternative we’ll be discussing. This email marketing platform lets you send unlimited emails every month. It ensures high email deliverability using its Opti-Send technology. It has a built-in heatmap that lets you understand campaign performances in a better way. 

Features:

• Email marketing automation
• Real-time notifications
• In-app messages Email deliverability
• Unlimited emails
• Advanced Segmentation 
• Stock images
• A/B Testing
• Visual email and workflow builder
• Heatmap Tracking

Pros:

• Those who avail of its free trial can try all of the platform’s features. 

Cons:

• It lacks native integrations with some of the common third-party service providers.

Usability: It’s user-friendly and right to be used for small businesses. 

Pricing: Its least-priced paid plan costs $7.49 per month and accommodates up to 10,000 contacts. You can try its free trial. The vendor doesn’t offer a free plan. 

3. GetResponse

GetResponse is the next FreshMarketer alternative on the list. This email marketing automation software also blends e-commerce marketing. For, it has features for automating the sending of transactional emails, abandoned cart emails, and promotional emails. You can also access its template library for email, landing page, form, and funnel templates.  

Features:

• Email marketing automation
• E-commerce marketing 
• List building
• High email deliverability
• Templates
• Autoresponders
• Transactional emails
• Abandoned cart recovery emails
• Free images and GIFs
• Promotional Emails

Pros:

• There are plenty of authentic templates to choose from.  

Cons:

• Some of its templates are obsolete.  
• Its email editor is slow and outdated. 
• The A/B testing results it generates aren’t reliable.   

Usability: It’s user-friendly and right to be used for small businesses. 

Pricing: Its least-priced paid plan costs $15 per month. You can try its 30-day free trial. The vendor also makes available a free plan. 

4. Mailchimp

The next candidate of the best Freshmarketer alternatives on our list is Mailchimp. This marketing automation and email marketing solution employs Machine Learning (ML) and Artificial Intelligence (AI). Thereby, it’s capable of identifying and targeting the right customers. Its advanced segmentation also boosts this. 

Features:

• AI/ML-based marketing
• Email marketing
• Marketing automation
• Templates
• A/B testing
• Segmentation
• Abandoned cart recovery
• Transactional emails
• Real-time analytics

Pros:

• It integrates with different third-party platforms and tools.
• Reports are easily comprehensible. 

Cons:

• Users report that its dashboard tends to get clunky.
• There aren’t enough editing options provided.

Usability: It’s user-friendly and right to be used for small businesses and start-ups. 

Pricing: Its least-priced paid plan costs $9.99 per. You can try its 30-day free trial. The vendor also makes available a free plan.

5. Campaign Monitor

Campaign Monitor is an email marketing automation platform and one of the Freshmarketer alternatives that combines social media marketing as well. It has an engagement-based segmentation feature for personalizing your emails precisely.  It makes available many visually pleasing email templates too. 

Features:

• Marketing automation
• Email marketing
• Social media marketing 
• Mobile Optimization
• Transactional emails 
• Lead forms
• Pop Ups 
• Customization
• Free image gallery
• Templates 
• A/B testing
• Real-time analytic reporting 
• Segmentation
• Integrations

Pros: 

• It’s excellently compatible with mobile devices
• It offers flexible templates. 

Cons: 

• There aren’t any readymade workflows available.
• Certain segments of the user interface are quite cumbersome.  

Usability: It’s user-friendly and right to be used for small and medium-sized firms.

Pricing: Its least-priced paid plan costs $9 per month. You can try it for free as long as you like with only 5 marketing contacts. The vendor doesn’t make any free plan available.

6. ConvertKit

ConvertKit is an email marketing software for e-commerce platforms dealing with creative products.  That is, you can sell creative digital products like photographs, blogs, e-books, artworks, podcasts, and more online using it. It also offers many features like landing pages, link pages, and lead forms to help you build your audience. 

Features: 

• E-commerce Integrations
• Mobile-friendly
• Concierge migration
• Email marketing automation
• Engagement Scoring 
• Form Builder
• Autoresponders
• A/B testing
• Analytics

Pros:

• Its subscriber system is tag-based rather than list-based. This facilitates sending hyper-targeted emails.  
• It allows auto-resending. 

Cons: 

• You can only A/B test the email subject lines.
• Template customization options are limited. 

Usability: It’s user-friendly and right to be used for creative e-businesses like blogging, music, photography, podcasting, art, and more. 

Pricing: Its least-priced paid plan costs $100 per month. You can try its 15-day free trial. The vendor also makes available a free plan.

7. HubSpot Marketing Hub

HubSpot is one of the renowned Freshmarketer alternatives. It’s a tool for marketing, sales, and customer support. Its marketing automation capabilities and segmentation options are extensive. The tool also has features for content marketing. You can track, monitor, and compose content that grows your business. 

Features:

• Marketing automation 
• CRM
• Email marketing
• Social media marketing
• Segmentation
• CMS
• Notifications
• Campaign management
• Autoresponders
• Calendar management
• Reporting and analytics

Pros: 

• It’s a feature-rich tool. 
• Its marketing capabilities are plenty. 

Cons: 

• It is quite expensive.
• It offers features like attribution and A/B testing only in the expensive tiers.

Usability: It’s user-friendly.

Pricing: Its least-priced paid plan costs $800 per month and accommodates up to 2,000 contacts. The vendor also makes available a free plan.

8. Klaviyo

Klaviyo is an email and text marketing tool that also combines CRM. Its analytics are robust as it employs machine learning and data science. It has e-commerce-specific features such as coupon codes and back-in-stock automation.  

Features:

• Marketing Automation
• Email marketing
• Text marketing 
• CRM
• Segmentation
• A/B Testing
• In-app notifications
• Robust segmentation
• Customer profiling
• Social advertising 
• Personalization

Pros:

• It’s easy to use, both for beginners and experienced users. 

Cons: 

• Users report email bouncing, which results in poor deliverability.
• Syncs data from your social media account only once every two hours. 

Usability: It’s user-friendly. Small and mid-size businesses, Large enterprises, e-commerce businesses, and freelancers can benefit from using this tool. 

Pricing: Its least-priced paid plan costs $45 per month and serves up to 1,500 contacts. The vendor also makes available a free plan, which serves up to 500 emails.  

9. Omnisend 

Omnisend is a multi-channel marketing automation software. It lets you reach your customers across three touch points including email, SMS, and push notifications. It offers many pre-built automation workflows like welcome emails, birthday emails, abandoned cart workflows, etc. So, it’s suitable for e-commerce. 

Features:

• Push notifications
• Email marketing
• SMS marketing 
• Activity Tracking
• Templates
• Data Syncing
• Customization
• Real-time Reporting
• Campaign booster
• Automated responses
• A/B Testing

Pros: 

• Its dynamic messaging fits e-commerce businesses. 
• Its free plan allows an unlimited contact list. 

Cons:

• Automation workflows and subsets are bewildering. 

Usability: It’s user-friendly and right to be used for e-commerce stores and entrepreneurs.   

Pricing: Its least-priced paid plan costs $16 per month. The vendor also makes available a free plan.

10. Brevo (formerly sendinblue)

Brevo (formerly sendinblue) is an email marketing and text marketing solution. It also offers marketing automation workflows, CRM, chat, core API functionality, real-time reporting, and Facebook ad capabilities. Its workflows for anniversaries, welcome series, product purchase, website visits, etc. can be customized as per your requirements. 

Features:

• Email marketing
• Text Marketing
• CRM
• Content Management
• Dynamic content
• A/B Testing
• Dynamic personalization
• Campaign Management
• Workflow builder
• Analytics

Pros:

• Its email deliverability is excellent.
• Its plans allow unlimited contacts. 

Cons: 

• Its native integrations are inadequate.
• Users report difficulty in setting up its advanced email personalization. 

Usability: It’s user-friendly. Public administrations, non-profits, small and mid-size businesses, large enterprises, and freelancers can benefit from using it. 

Pricing: Its least-priced paid plan costs $25 per month. It serves up to 20,000 emails. The vendor also makes available a free plan, which serves 300 daily emails. 

11. ActiveCampaign

ActiveCampaign is a platform that integrates CRM, email marketing, sales automation, and marketing automation. It enables segmentation and personalization across multiple marketing channels including email, social media, text, and chat. Its specialty is that it offers numerous customizable workflow templates. 

Features:

• Sales CRM 
• Email marketing
• Sales and Marketing Automation
• Site Monitoring
• Conditional Content
• Event Monitoring
• Workflow Templates
• Lead Scoring
• Segmentation

Pros:

• It offers a wide range of opt-in triggers. 
• The segmentation is quite detailed and this paves the way for personalized communication.

Cons:

• Sometimes, creating emails can get glitchy.
• It doesn’t work well for large businesses. 

Usability: It’s user-friendly and right to be used for small businesses. 

Pricing: Its least-priced paid plan costs $9 per month. You can try its 14-day free trial. The vendor doesn’t make any free plan available. 

12. Consistent Cart

Consistent Cart is a multi-channel marketing software for e-commerce businesses. With it, you can generate leads, monitor and rescue abandoned carts, obtain analytic reports in real-time, track site activity in real-time, and more. You can even wish your users on their birthdays using a discount coupon. 

Features:

• Marketing automation
• Email marketing
• Facebook Messenger marketing
• SMS marketing
• Push notification marketing
• Cart activity monitor
• Coupons
• Screen Recorder
• Analytic reporting

Pros: 

• As you can automate wishing customers on their special days with a coupon, it enhances sales. 
• It lets you display social proof to promote the Fear of Missing Out. 

Cons:

• It doesn’t allow email marketing in its Basic plan.

Usability: It’s user-friendly and right to be used for Shopify stores. 

Pricing: Its least-priced paid plan costs $29 per month. You can try its 7-day free trial. The vendor doesn’t make any free plan available.

13. EngageBay

The final candidate on our list of Freshmarketer alternatives is EngageBay. This comprehensive CRM encompasses marketing, sales, and support. Under marketing automation, it includes two touch points viz., email and social media. 

Features:

• Migration services
• Email Templates
• Social media management 
• Customization
• Targeting 
• Predictive lead scoring
• Personalization 
• Segmentation
• A/B Testing
• Tracking 

Pros: 

• Even its free plan includes email sequences, autoresponders, and landing pages. 

Cons: 

• Its free plan doesn’t include automation capabilities.
• The user interface needs a face-lift. 

Usability: It’s user-friendly and right to be used for small and medium-sized firms. 

Pricing: Its least-priced paid plan costs $14.99 per month. The vendor also makes available a free plan.

Conclusion:

In this blog, we’ve discussed some of the best Freshmarketer alternatives in a detailed manner. Before you choose any software, test it. This will help you understand whether it’s practical and will suit your business needs. Why don’t you try NotifyVisitors right away for free? We’re sure you’ll love it!

FAQs

1. Which is the Best Freshmarketer Alternative Out There?

NotifyVisitors is the best Freshmarketer alternative in the market today. That’s because it’s an omnichannel marketing solution that allows you to reach your audience across email, text, push notification, and Whatsapp.  Its features are advanced and there’s also a generous free plan available.

2. How Do I Know Whether or Not NotifyVisitors Would Fit My Business?

We suggest that you take the NotifyVisitors product demo, and then, the free trial to comprehend whether or not the software would suit your business needs.

3. How Many Contacts Does NotifyVisitors Free Plan Allow?

NotifyVisitors’ free plan allows up to 1,000 contacts. 

Also Read:

• 17 Free Email Marketing Software & Tools [Compared]
• 21 Cheap Email Marketing Software [Compared]
• 17 Best Email Marketing Apps for Shopify
• Why Email Marketing Is Important for Businesses?
• Top 15 Benefits of Email Marketing for Small Businesses