Discover friction points in your forms with form analytics

Thoroughly analyze your form reports to determine how visitors interact with forms, what fields they fill in first, and what leads them to drop off.

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Better understand form behavior.

Form submits exhibits overall data of how many people submitted the form. With NotifyVisitors,
you can further see field-level statistics to understand beyond your average submission rate.

Total time

The average time taken by visitors to fill the form and the average time spent on a specific field. This data will enable you to find those form fields that need the longest time to fill. You can then simplify those fields to improve the form completion time.

Interaction time

The average of actual time spent in completing a form field. If visitors are spending too much time on a certain field, you may need to either make the field optional or move it toward the end of the form.

Hesitation time

The average idle time spent on a form field. It possesses time spent thinking, confusion regarding what the field means, or any other ambiguity related to the field.

Re-filled

The percentage of visitors that re-filled a certain field. A high percentage of re-fills means that visitors find it challenging to interpret what the field means.

Ignored

The number of visitors who submit the form and leave a particular field blank. Fields that visitors often ignore are major reasons for form abandonment.

Dropped

This form metric indicates the number of visitors who did not submit the form and the precise field where they left it.

Visualize the form conversion funnel

NotifyVisitors Form Analytics offers you an insight into how visitors moved through
each stage of your form’s conversion funnel.

Form funnel report

Understand how many visitors landed on a form, what percentage interacted with the form, and how many of them ultimately submitted. The report also contains data on drop-offs at every stage.

Date-range graphs

Date-range graphs allow you to compare your forms’ conversion data over time. You can further annotate these graphs to record changes made (such as starting an Adwords campaign or optimizing a form landing page) on precise dates.