13 Best Mailchimp Alternatives Detailed Analysis for 2024 [Free & Paid]

Mailchimp is a popular email marketing tool today. It has some advanced features, which are, however, available only for the higher-pricing plans. Besides, recently (December 2022), it has increased its price by 16% and since some months back (August 2022), it has heavily limited its offerings in its free plan. 

That’s why we decided to help you by discussing some of the best Mailchimp alternatives available out there. You’ll find a detailed analysis of the alternatives below. Go through them carefully to discover the right option from among them. 

Top 13 MailChimp Alternatives to Choose from in 2024

1. NotifyVisitors

NotifyVisitors is the best Mailchimp alternative as this email marketing software integrates marketing through other channels including push notifications, SMS, WhatsApp, and more. You can also enlarge your subscriber list with its lead forms positioned at vital points of your website.

NotifyVisitors lets you segment your contacts into several meaningful groups and engage them with automated campaigns, which are optimized by employing real-time analytics. 

You can also take onsite feedback surveys based on customer behavior. Further, you’ll enjoy a seamless experience as it integrates with the platforms and tools that you’re currently using.

Features:

• Omnichannel marketing
• Automated campaigns
• Real-time analytics
• Marketing segmentation
• Triggered campaigns
• Personalization
• Lead forms
• Advanced Segmentation
• Onsite feedback surveys
• Single- click Integrations

Pros:

• It facilitates one-click store integrations with numerous platforms and tools.
• It enables complete syncing of data.
• Its automated campaigns across multiple channels help turn visitors into customers with relevant messaging.

Pricing: There’s a free plan available. The paid plans start from $60 per month. 

2. ActiveCampaign

ActiveCampaign is a platform for email marketing and automation. It’s great for small businesses. You can easily craft engaging email campaigns and automate them.

Features:

• Follow-up automation 
• Lead scoring
• Automated workflows 
• Integrations

Pros:

• Allows you to craft engaging emails by including images, videos, and graphics to email templates.
• Facilitates you in managing leads, emails, and newsletters together on a common interface.

Cons:

• Suits small businesses and not larger ones
• Its dashboard needs a facelift

Pricing: There are four paid plans available viz., Lite, Plus, Professional, and Enterprise. The first three cost $9 per month, $49 per month, and $149 per month respectively for 1,000 contacts. The fourth plan viz., the Enterprise plan comes with custom pricing.

3. Brevo (formerly sendinblue)

The next Mailchimp alternative on our list is Brevo (formerly Sendinblue). It’s a user-friendly email marketing software and a comprehensive sales and marketing toolbox encompassing CRM, Shared Inbox, SMS, marketing automation, chat, and Facebook ad capabilities. It suits e-commerce stores, small and large businesses, startups, and publishers. 

Features:

• Multi-channel marketing
• Multilingual 
• Unlimited subscribers
• Drag-and-drop email builder & HTML email editor
• Customization
• A/B Testing
• Dynamic personalization
• Workflow builder
• Autoresponders
• Analytics
• GDPR Compliance
• Integrations

Pros:

• It has a robust email deliverability infrastructure that gets your email into the receiver’s inbox.
• All of its plans allow unlimited contacts and you aren’t charged based on the number of contacts as in Mailchimp. 

Cons: 

• You need some background in email marketing to benefit from its extensive analytics.
• At times, the interface loading is slow. 

Pricing: There’s a forever-free plan, which allows 300 emails a day, available. The paid plans begin at $25/month for 20,000 emails. 

4. Omnisend

Omnisend is an easy-to-use email marketing tool that also combines SMS marketing, push notifications, and more. It best suits e-commerce businesses. 

Features:

• Mailchimp migration
• Email templates 
• Add discounts, product recommendations, and scratch cards to emails.
• SMS marketing
• Push notifications
• Split and A/B Testing
• Automation
• Workflows

Pros: 

• It’s a better alternative to Mailchimp because of its more advanced e-commerce features, fairer pricing, and better free version.
• Its templates are professionally designed and surpassingly better than Mailchimp’s amateur-looking ones.

Cons: 

• Unlimited contacts and emails are offered only in the Enterprise (Pro) plan.

Pricing: There’s a free plan which allows up to 500 emails and push notifications per month. Its standard plan begins from $16 per month and its Pro plan from $59 per month. 

5. Mailjet

Mailjet is a comprehensive email marketing tool for developers and marketing teams. Your team can use it to create, customize, and send out marketing emails. 

Features:

• In-built editor
• Realtime collaboration of team
• Contact management 
• Email tracking 
• Integrations

Pros:

• It’s an affordable email marketing tool
• It’s easy to install

Cons:

• Its user interface needs a facelift. 
• The unsubscribing feature eliminates a user from a particular email, not from all emails.

Pricing: There’s a free plan that lets you send 200 emails a day. It offers three other plans including Essential ($15 per month), Premium ($25 per month), and Custom (custom pricing). 

6. Moosend

Moosend is another Mailchimp alternative for email marketing. Though it lacks features needed for multichannel marketing, it has everything needed for creating and sending effective email campaigns. It best suits small businesses, agencies, and publishers.

Features:

• Unlimited emails
• Email subscription forms
• Segmentation
• Templates
• Drag-and-drop editor
• Real-time analytics
• Lead scoring
• Conditional triggers
• Automation templates
• Limited Integrations

Pros:

• Its platform is intuitive. 
• Its plans are cheaper than that of MailChimp.

Cons:

• It doesn’t suit large businesses and frequent email senders.
• It doesn’t have some of the common native integrations
• It doesn’t support multi-channel marketing

Pricing: Moosend’s paid plans start at $9 per month. They come with a 30-day free trial. 

7. Klaviyo

Klaviyo is a Mailchimp alternative with advanced analytics. For, it incorporates machine learning capabilities and data science. It simplifies your interaction with your prospective customers based on how they engage with your brand. 

Features:

• SMS marketing 
• Robust segmentation
• Customer profiling
• Social media and in-app integrations
• Personalization
• Automation

Pros:

• It offers several e-commerce features such as back-in-stock automation, coupon codes, etc.
• Just like Mailchimp, it offers more API integrations to give you customer data.

Cons: 

• No support is provided for free users.
• Focuses on Email only in English. 

Pricing: There’s a free plan that allows up to 500 emails per month. The paid plans start at $45 per month for 1,500 emails. 

8. ConvertKit

ConvertKit is considered to be an email marketing platform for artists, bloggers, Youtubers, musicians, and others with creative businesses. It automatically tags subscribers based on their actions. 

Features: 

• Email marketing
• Form Builder
• Mobile responsive
• A/B testing
• Engagement Scoring 
• Analytics
• Automation 
• Autoresponders
• Ecommerce Integrations

Pros:

• Unlike Mailchimp, ConvertKit doesn’t charge twice for the same subscriber in two different segments. 
• It lets you create multiple signup forms for various content assets and incentives. This simplifies growing a subscriber list with content upgrades.

Cons: 

• Some reports say that users experience bug issues with ConvertKit.

Pricing: There’s a free plan available. The paid plans begin at $100 per month. 

9. AWeber

Another Mailchimp alternative in our list is Aweber as it helps you design professional-looking emails even if you don’t have design experience. For, it integrates seamlessly with Canva. It’s also known for its outstanding email deliverability. This tool best suits small-scale businesses. 

Features:

• Email templates
• Email Segmentation
• Signup forms
• Drag-and-drop email editor
• Web push notifications
• Automated email campaigns

Pros:

• AWeber’s email template library is 7 times larger than that of MailChimp.
• Canva integration facilitates better email designs. 

Cons:

• Poses hardships while importing new contacts.
• This tool considers both subscribed and unsubscribed contacts as billable subscribers. 

Pricing: There’s a free plan that lets up to 500 subscribers available. The paid plans start at $19.99 per month for up to 500 subscribers.

10. GetResponse

GetResponse is a Mailchimp alternative with readymade campaign funnels which moves leads towards buying by employing targeted content. It also integrates a live chat option to quicken customer support.

Features:

• Free stock photos and GIFs
• Drag-and-drop email creator
• Email templates
• Lead scoring and grading
• Automated email sequences
• Transactional emails (paid add-on)

Pros:

• It offers high-end customer support features including webinars, live chat, etc. 
• Its deliverability rate across 106 countries is 99%.

Cons: 

• Its user interface as well as user interface needs a facelift.
• While importing contacts, it rejects some contacts but doesn’t tell you which ones were.

Pricing: There’s a free plan available for up to 500 subscribers. The paid plans start at $15 per month for 1,000 subscribers. 

11. EngageBay 

Another popular Mailchimp alternative is EngageBay. It’s a comprehensive email marketing platform that best suits small businesses. Apart from email marketing, it also allows social media management. 

Features:

• Email Templates 
• Drag-and-drop email builder 
• Segmentation
• Predictive lead scoring
• Targeting 
• Email Personalization 
• Social media management 
• Tracking 

Pros: 

• It has a huge library of email and landing page templates. 
• Facilitates send time optimization and timezone-based email delivery.

Cons: Users report the platform to be glitchy due to the constant upgrades made. 

Pricing: There’s a free plan available. The paid plans start at $14.99 per month. 

12. Constant Contact

The last but one Mailchimp alternative on our list is Constant Contact. This is a tool for email marketing, social media ads, and more. With its audience segmentation, it facilitates effective targeting. It best suits nonprofits and small businesses. 

Features: 

• Templates
• Signup forms
• Segmentation
• Resends to non-openers
• Integration
• Social media scheduling and ads
• A/B and Split Testing
• Contact database

Pros:

• It’s an easy-to-use and intelligent multichannel marketing platform.
• Even in low-priced plans, you get customer support.

Cons:

• Suits only those businesses whose offerings are tangible.
• It’s time-consuming to set up automation workflows.

Pricing: There are two paid plans available and their pricing starts at $9.99 per month for 500 contacts. 

13. Campaign Monitor

Campaign Monitor is another Mailchimp alternative. It’s an intuitive and cost-effective email marketing solution. It offers numerous newsletter templates to simplify the creation of your email marketing campaigns. It best suits small businesses.

Features:

• Templates
• Free image gallery
• Drag and drop email builder
• A/B testing
• Automation
• Popups and forms
• Real-time reporting analytics
• Transactional emails
• Integrations
• Social media marketing alignment

Pros: 

• This platform is easier to use than Mailchimp.
• It is less expensive than Mailchimp for most email-sending volumes.

Cons: 

• Readymade workflow templates aren’t available. 

Pricing: There’s no free plan available. The paid plans start at $9 per month. 

Wrapping up

In this blog, we’ve discussed 13 of the best Mailchimp alternatives. Against each software, you’ll find how it’s a better alternative to Mailchimp, which kind of users would benefit from using it, what kind of features it offers, what are its pros and cons, and how it is priced. Hope you got a comprehensive idea about each alternative mentioned.

We invite you to try NotifyVisitors for free! We’re sure you’ll never be disappointed!

FAQs:

1. How much does Mailchimp cost?

Mailchimp offers a free plan that offers basic email marketing features. It allows you to market to up to 2,000 subscribers. Its paid plans start at $11 per month for up to 500 contacts. 

2. What are the cheaper Mailchimp alternatives?

There are many cheaper alternatives to Mailchimp. The most affordable and cheapest Mailchimp alternative is NotifyVisitors as it is feature rich and integrates marketing across multiple channels. Besides, it also offers a free plan. 

3. What is the best alternative to Mailchimp?

As we’ve discussed in this blog, the best Mailchimp alternative is NotifyVisitors. That’s because it offers omnichannel marketing across email, SMS, Whatsapp, push notifications, lead forms, and more. Besides, it is feature rich and offers a free plan.

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Free Email Marketing Software & Tools [Compared]
• Top 15 Benefits of Email Marketing for Small Businesses
• Email Marketing Best Practices to Improve Leads and Conversion