13 Best ActiveCampaign Alternatives & Competitors 2023 {Compared}

With email marketing being an indispensable form of digital marketing these days, many tools are used for it across the world. One popular choice is ActiveCampaign. Though it has several likable features, it has its limitations too. 

Some of these are its overwhelming interface, unappealing design elements, advanced features being available in the higher pricing tiers alone, troublesome integrations, inconvenient onboarding, and unreliable customer support.

So, we’ve brought to you some of the best ActiveCampaign alternatives. If you’re new to email marketing and are looking for one such software, or if you’re considering switching to another software from ActiveCampaign, this blog will be useful to you.

Top 13 Activecampaign Alternatives That You May Try in 2023

Software	Suits	Key features	Free plan	Pricing starts at
ActiveCampaign	Marketing managers, E-commerce, B2B businesses	Email marketing, CRM, landing pages, forms, Facebook Custom Audiences, SMS Marketing	Not Available	$15 per month
NotifyVisitors	Small and medium-size businesses	Omni-channel marketing (Email marketing, Push notifications, SMS, Whatsapp, Lead forms, and NPS) and marketing automation	Available	$49 per month
Pabbly	Startups, Agencies, and Digital marketers	Email marketing, lead forms	Available	$24 per month
ConvertKit	Artists, photographers, bloggers, musicians, YouTubers, and others with creative businesses	Email marketing, Facebook custom audiences, landing pages	Available	$15 per month
GetResponse	Content creators,SaaS businesses	Push notifications, Live chat, paid ads, signup forms, popups	Available	$15 per month
Mailchimp	E-commerce, content creators	Email marketing, Social posts, landing pages, lead forms	Available	$10 per month
AWeber	Small-scale businesses	Email marketing, web push notification, landing pages, signup forms	Available	$19.99 per month
EngageBay	Small and medium-size businesses	Email marketing, Social media management	Available	$14.99 per month
Mailgun	Developers	Email marketing	Not Available	$35 per month
Benchmark	Small businesses and non-profits	Email marketing, marketing CRM software, surveys, landing pages	Available	$13 per month
Campaign Monitor	Small businesses	Email marketing, Popups, forms, social media marketing alignment	Not Available	$9 per month
Moosend	Solopreneurs, Marketing agencies,	Email marketing, Signup forms, landing pages, CRM	Not Available	$9 per month
Omnisend	E-commerce businesses	Email, push notification, and SMS marketing	Available	$16 per month
Mailjet	Developer and marketing teams	Email marketing	Available	$15 per month

1. NotifyVisitors

It ensures highly personalized experiences through its advanced segmentation features and real-time analytics. You can also set triggers to automate campaigns that’d interest each segment. You also get access to tools for growing your online list, conducting onsite surveys, etc. NotifyVisitors also offers a generous free plan.

Features:

• Automated Emails 
• Email templates
• Drag and Drop content editor
• Marketing segmentation
• Personalization
• SMS
• WhatsApp 
• Push notifications
• Lead forms
• NPS
• Automated campaigns
• Onsite surveys
• Omnichannel marketing
• Integrations
• Realtime analytics

Pros:

• You can integrate NotifyVisitors with the other platforms and tools you’re using in just one click. 
  
  
• With this tool, you can thoroughly sync data between your various marketing mediums. 
  
  
• With it, you can reach the right person at the right time with the right message, and thereby increase conversions. 
  
  
• You can avail of its product demo for free. 

Usability: NotifyVisitors is user-friendly software. It has been designed for small and medium size businesses. 

Cons:

• Its only con is that it can’t be used for enormously large-size businesses.

Pricing: The paid plans are offered with a 15-day free trial and are priced from $49 per month. There’s also a generous free plan of this ActiveCampaign alternative available.

2. Pabbly

Pabbly is the next ActiveCampaign alternative we’ll be discussing. Its specialty is that it allows you to send seamless transactional emails owing to its in-built SMTP (Simple Mail Transfer Protocol) and pre-configured settings. Further, its list-cleaning feature ensures that your contact list has valid email addresses only. 

Features:

• List cleaning
• Email marketing
• Templates
• In-built SMTP
• Autoresponder
• Drip automation
• Form builder 
• Conditional logic (on forms)

Pros:

• “List cleaning” is its best pro.

Usability: Pabbly is user-friendly. It has been designed for agencies, digital marketers, and startups. 

Cons:

• Its worst con is that it isn’t mobile responsive.
• In the workflows section, it lacks the “autosave” feature. 

Pricing: Pabbly’s price starts at $24 per month. There’s also a free plan for this ActiveCampaign alternative available.

3. ConvertKit

If you’re in a creative business such as blogging, music, photography, art, etc. ConvertKit is for you. This email marketing software allows marketing automation for selling digital products. Its specialty is that it monitors subscriber actions, and based on those, tags them automatically.

A commerce tool called ConvertKit Commerce accompanies this software and facilitates the growth of startups and small businesses. 

Features: 

• Email marketing
• Form Builder
• Concierge migration
• A/B testing
• Mobile responsive
• Ecommerce Integrations
• Engagement Scoring 
• Automation 
• Autoresponders
• Analytics

Pros:

• With ConvertKit, you create as many signup forms as you need for each of your content assets and incentives. 

Usability: ConvertKit is user-friendly. It has been designed exclusively for creative businesses like musicians, bloggers, photographers, artists, YouTubers, etc. 

Cons: 

• Users occasionally report bug issues. 

Pricing: The price of this ActiveCampaign alternative begins at $9 per month. There’s also a free plan of ConvertKit available. 

4. GetResponse

The next ActiveCampaign alternative that we’d be presenting is GetResponse. It’s one of the email services that pioneered automation. It has an appealing and user-friendly dashboard. It facilitates real-time, detailed reporting. GetResponse is your choice if you perform webinar marketing via your emails. 

Features:

• Email marketing
• Templates
• Customization
• Automation
• Scheduling
• High deliverability
• Triggered emails
• List building

Pros:

• It offers authentic email templates.

Usability: GetResponse is user-friendly. It has been designed for content creators and SaaS businesses.

Cons:

• The email editor is obsolete and slow. 
• A/B testing results are also inaccurate and slow. 
• You can’t add videos to your emails.

Pricing: The paid plans of this ActiveCampaign alternative start at $ 15/ month. There’s also a free plan available. 

5. Mailchimp

Mailchimp is a comprehensive email marketing software with plenty of editable templates. You can meaningfully segment your subscribers, A/B test your emails, target subscribers based on their online behavior, get an idea of your campaign performance, and identify ways to fine-tune future campaigns. 

Features:

• Email marketing
• Templates
• Editor
• Transactional emails
• Marketing automation
• Real-time analytics

Pros:

• Integrates with many commonly used third-party platforms and software.
• Performance reports are attractive and streamlined. 

Usability: Mailchimp is user-friendly and has been designed for small businesses.

Cons:

• Mailchimp can at times get clunky.
• The customization options are insufficient. 

Pricing: The paid plans of this ActiveCampaign alternative start at $9.99 per month. There’s also a free plan that allows 2000 contacts per month.

6. AWeber

AWeber is the next candidate on our list. Since this email marketing software provides access to Canva, you can easily craft professional-looking emails. Apart from this, Aweber also ensures first-class email deliverability. It also allows marketing through web push notifications, signup forms, and landing pages. 

Features:

• Web push notifications
• Email marketing
• Email templates
• Customization
• Email segmentation
• Email automation
• Landing page builder
• Signup forms
• Statistics

Pros:

• Its email template library is huge.
• Its integration with Canva lets you craft visually-appealing email campaigns. 

Suitability: AWeber is user-friendly and has been designed for small-scale businesses. 

Cons:

• It’s inconvenient to import new contacts to AWeber. 
• This software takes both subscribed and unsubscribed subscribers into account as billable contacts. 
• It has only basic email automation features.  

Pricing: The paid plans of this ActiveCampaign alternative start at $19.99 per month. It also offers a free plan. 

7. EngageBay

EngageBay is our next ActiveCampaign alternative. It has features that span across categories including marketing, sales, and customer support. Its products include the All-in-One Suite, CRM & Sales Bay, Service Bay, and Marketing Bay. These aid in acquiring, nurturing, engaging, and converting your site visitors. 

Features:

• Email Marketing
• Segmentation
• Lead Scoring
• Predictive lead scoring
• Social media management
• Deal management
• CRM
• Sales
• Appointment Scheduling 
• Workflow automation builder

Pros:

• EngageBay’s main attraction is its rich functionality.

Usability: This ActiveCampaign alternative is moderately easy to use and has been designed for small and medium-sized businesses.

Cons: 

• Its templates are quite limited. 
• It has a steep learning curve.

Pricing: The paid plans of this ActiveCampaign alternative start at $14.99 per month. It offers a free plan.

8. Mailgun

Mailgun is a cloud-based email marketing automation software designed especially for developers. It’s known for its SMTP integration and Representational State Transfer (REST)ful API. These simplify transactional and bulk email sending. And those customers who

Send more than 500,000 emails per month can enjoy its email deliverability services. 

Features:

• Email 
• Email validation
• Email deliverability services
• Inbound routing
• Automatic email parsing 
• Segmentation
• Personalization
• Tracking
• Analytics

Pros:

• Its robust email validation feature is its most vital pro.

Usability: Mailgun is user-friendly and has been designed for developers. 

Cons: 

• Mailgun is largely focused on developers and not email marketers. 

Pricing: The plans of this ActiveCampaign alternative start at $35 per month. While there’s a free trial offered, there’s no free plan available.

9. Benchmark

Benchmark is an email marketing and marketing CRM software with plenty of good-looking, mobile-responsive email templates. You can edit and customize them as per your preferences. You can automate the sending of your emails at the usual time when your subscribers will check their emails. It also has a website builder that enables publishing your landing pages to your subdomain.

Features:

• Templates
• Mobile-responsive
• Customization
• Integrations
• Smart Content
• Lead generation
• Landing page builder
• Surveys
• Reporting

Pros:

• Its pre-send testing feature lets marketers test out and preview the different components of their email before launching campaigns. 

Cons:

• Doesn’t fit larger businesses 

Usability: Benchmark is user-friendly software, which has been designed for small businesses and non-profits.

Pricing: The paid plans of this ActiveCampaign alternative start at $13 per month. There’s also a free plan available.

10. Campaign Monitor

Campaign Monitor is the next email marketing software on our list. It’s also a tool for advertising and offers a variety of free dynamic templates. You can build and maintain customer segments based on your needs. It’s easy to comprehend, convenient, and user-friendly. Further, its automation is straightforward. 

Features:

• Email marketing
• Templates
• Drag and drop email builder
• Free image gallery
• Segmentation
• A/B testing
• Automation
• Transactional emails 
• Integrations
• Popups and forms
• Social media marketing 
• Real-time reporting analytics 

Pros: 

• It’s easy to use.

Usability: Campaign Monitor is user-friendly and has been designed for small businesses. 

Cons: 

• Its prominent con is the lack of readymade workflows. 
• It suits small businesses alone. 

Pricing: The paid plans of this ActiveCampaign alternative start at $9 per month. And there’s no free plan available from Campaign Monitor. 

11. Moosend

Moosend is a tool used for email marketing and marketing automation. It offers templates, segmentation, lead gen forms, landing page forms, product recommendations, automation, and more. You can build workflows and track website activity for your marketing automation. It lets you pick from more than 100 triggers. 

Features:

• Email Templates
• Lead gen forms
• Lead scoring
• Conditional triggers
• Segmentation
• Customization
• Countdown timers
• Workflow templates
• Integrations
• Real-time analytics

Pros:

• Its real-time analytics of campaigns is its main advantage. 

Usability: Moosend is user-friendly and designed for small businesses, agencies, and publishers.

Cons:

• It’s not suitable for frequent email senders and large businesses. 
• Limited native integrations. 
• Only the email’s subject line can be A/B tested. 

Pricing: The paid plans of this ActiveCampaign begin at $9 per month and come with a 30-day free trial. There’s no free plan for Moosend available. 

12. Omnisend 

Omnisend is a tool for multi-channel marketing automation and covers email, push notification, and SMS marketing. There’re plenty of templates and customization options. And you can A/B test your campaigns before trying them.  Its tracking facilitates gathering customer data and evaluating campaign performance.

Features:

• Templates
• Customization
• Email marketing
• SMS marketing 
• Push notifications
• A/B Testing
• Campaign booster
• Realtime Reporting

Pros: 

• Its dynamic messaging enhances its fitness for e-commerce. 

Usability: This ActiveCampaign alternative is user-friendly and has been designed for entrepreneurs and e-commerce stores.  

Cons:

• When it comes to email design options, there are certain limitations. 
• Updates to the software often lead to confusion in navigation. 

Pricing:  The paid plans of this ActiveCampaign alternative start at $16 per month. There’s also a free plan available.

13. Mailjet

Mailjet is the final ActiveCampaign alternative on the list. It fits the email marketing automation needs of marketing teams and developers. You can create emails either from templates or scratch. In your emails, you can add brand images, links, content, and videos. To ensure the consistency of your marketing emails, you can set user permissions and lock specific sections.

Features:

• Templates
• A/B testing
• Customization
• Contact management 
• Email tracking 
• Segmentation
• Personalization
• Real-time team collaboration
• Integrations

Pros:

• Its deliverability features. 
• It’s real-time statistics. 

Cons:

• The user interface needs a facelift.   
• If a subscriber unsubscribes your email, he/she just gets removed from a particular email campaign- not from all of your marketing emails. 

Pricing: The paid plans of this ActiveCampaign alternative start at $15 per month. There’s also a free plan available.  

Wrapping Up

This blog has presented before you 13 of the best ActiveCampaign alternatives that you may try in 2023. The right software will have all the features you need, be easy to use, and be within your budget. We invite you to try NotifyVisitors for free here!

FAQs

1. What are the Disadvantages of Activecampaign?

Some of the demerits of ActiveCampaign are its overwhelming interface, unappealing design elements, advanced features being available in the higher pricing tiers alone, troublesome integrations, inconvenient onboarding, and unreliable customer support.

2. What is the Best Activecampaign Alternative?

The best ActiveCampaign alternative is NotifyVisitors. That’s because it offers an omnichannel experience, advanced segmentation features, real-time analytics, and a generous free plan.

3. How Do I Know How NotifyVisitors Works?

NotifyVisitors offers a free demo of the product, which you may take before trying it for free. You may also directly opt for the free trial if you will.