How is it helpful for you?
Determine the frequency of the messages the users will receive within a specific period,i.e. In a day, a month, or a week. Define the time gap between the successive campaigns.
Compare the target group with the control group to assess the lifetime value of the users and uninstall rates.
Fix the issues, such as the number of campaigns to be sent in a day. What if the users receive are overboard with too many notifications or numerous promotional campaigns in a day.