11 Best Benchmark Email Alternatives & Competitors 2023

One of the renowned email marketing software used by businesses from around the world is Benchmark Email. With its marketing automation, drag-and-drop email builder, A/B testing tool, e-commerce tools and integrations, basic drip campaigns, lead generation tools, landing page builder, and integrations, it has been impacting the growth of various brands.

However, you need to know that Benchmark Email isn’t the only tool available for email marketing automation. There’s plenty of software offering better and more advanced features and functionalities. This blog presents some of the best Benchmark Email alternatives available in the market today. 

Top 11 Benchmark Email Alternatives You Can Try in 2023

Here are the features, merits, demerits, usability, and pricing of some of the leading Benchmark Email alternatives. Before we get into these details, do have a glance at the below-given table to have a bird’s eye view of this blog’s offerings. 

1. NotifyVisitors

NotifyVisitors is one of the best Benchmark Email alternatives. Our advanced yet user-friendly email marketing automation features make it our top candidate. Further, our omnichannel marketing software that integrates WhatsApp, push notification, text marketing, and email marketing. 

Thus, we not only gives you multiple ways to reach your customers but also makes the experience unified and seamless. 

Besides, the tool has advanced segmentation that lets you meaningfully group users based on several traits, thereby delivering highly relevant campaigns. We also offers templates, survey forms, lead gen forms, real-time analytics, and more.

Features:

• Marketing automation
• Email, Text, WhatsApp, and Push notifications
• Omnichannel experience
• Lead forms 
• Surveys
• Templates
• Segmentation
• Personalization
• Triggers
• Integrations
• Real-time analytics

Pros:

• We connect with many other applications within a single click. 
• Our software syncs data between various marketing touchpoints.  
• You get to view our product demo for free before trying it. 

Usability: Our software is easy to use. Small, medium and even large-sized companies can benefit from using this omnichannel marketing software. 

Pricing: Our omnichannel marketing software’s paid plans start at $60 per month. This plan accommodates up to 10,000 contacts. And it comes with a 15-day free trial. We also offer a generous free plan that accommodates up to 1,000 contacts.

2. ConvertKit

ConvertKit is the next candidate on our list of the best Benchmark Email alternatives. This email marketing solution is for online stores that sell creative digital products. For instance, blogs, photographs, artwork, music podcasts, instructional videos, etc. This tool has several audience-building features like link pages, lead forms, and landing pages. 

Features: 

• E-commerce Integrations
• Email marketing automation
• Concierge migration
• Mobile-friendly
• Form builder
• Engagement Scoring 
• Autoresponders
• A/B testing
• Analytics

Pros:

• Its tag-based subscriber system enables sending hyper-targeted emails.  
• It facilitates auto-resending. 

Cons: 

• You can A/B test the email subject lines alone.
• There are limitations to template customization. 

Usability: This ecommerce email marketing solution is easy to use. Creative e-businesses like music, art, blogging, photography, etc. can benefit from using it. 

Pricing: The starting price of this Benchmark Email alternative is $100 per month. And it comes with a 15-day free trial. The vendor offers a free plan. 

3. HubSpot Marketing Hub

HubSpot is the next Benchmark alternative on our list. This software offers features and functionalities for marketing, sales, and customer support. Its marketing automation capabilities and segmentation options are extensive. It also offers features for content marketing. 

Features:

• CRM
• Marketing automation
• CMS
• Sales automation
• Customer support
• Email marketing
• Campaign management
• Social media marketing
• Reporting and analytics

Pros: 

• It is rich in features.
• It offers a lot of marketing capabilities. 

Cons: 

• Its pricing is high.
• It offers attribution and A/B testing in the costlier plans alone.
• Only if your business generates a lot of content, you’ll be able to make the most of this tool. 

Usability: This Benchmark Email alternative is easy to use. 

Pricing: The starting price of this CRM cum marketing and sales software is $800 per month. This plan accommodates 2,000 contacts. The vendor offers a free plan. 

4. SendX

The next Benchmark alternative in our list is SendX. This email marketing platform allows you to send unlimited emails every month. It ensures high email deliverability through its Opti-send technology. And there’s a built-in heatmap to let you analyze how your campaigns are performing. 

Features:

• Email marketing automation
• Unlimited emails
• Real-time notifications
• In-app messages 
• Stock images
• Visual email and workflow builder
• Advanced Segmentation 
• A/B Testing
• Email deliverability
• Heatmap Tracking

Pros:

• Even it’s free trial lets you use all the features available. 

Cons:

• It lacks native integrations with some popular third-party service providers.

Usability: This Benchmark Email alternative is easy to use. Small companies can benefit from using this email marketing automation software. 

Pricing: The starting price of this email marketing automation software’s paid plans is $7.49 per month. And it comes with a free trial. The vendor doesn’t offer a free plan. 

5. Omnisend 

Omnisend is a multi-channel marketing automation platform for connecting with customers and prospects through push notifications, email, and text. There are a lot of fully customizable templates and pre-built automation workflows available. It also has customer data tracking and collection features and campaign evaluation features. 

Features:

• Push notifications
• Email marketing
• SMS marketing 
• Templates
• Customization
• Real-time Reporting
• Campaign booster
• A/B Testing

Pros: 

• Its dynamic messaging helps boost conversions of e-commerce businesses. 
• Its free plan lets you have an unlimited contact list. 

Cons:

• Automation workflows and subsets are quite confusing. 

Usability: This Benchmark Email alternative is easy to use. E-commerce stores and entrepreneurs can benefit from using this multi-channel marketing automation solution.   

Pricing: This multi-channel marketing automation software’s paid plans start at $16 per month. The vendor offers a free plan. 

6. Campaign Monitor

Campaign Monitor is a marketing automation platform that integrates email and social media channels. Its engagement-based segmentation lets you accurately personalize your email campaigns.  There are numerous visually-pleasing email templates to choose from.

Features:

• Marketing automation
• Social media marketing 
• Email marketing
• Transactional emails 
• Mobile Optimization
• Templates 
• Customization
• Free image gallery
• A/B testing
• Lead forms
• Pop Ups 
• Segmentation
• Integrations
• Real-time analytics

Pros: 

• It’s responsive on mobile devices. 
• It offers customizable templates. 

Cons: 

• Readymade workflows aren’t available.
• Some sections of the user interface are somewhat cumbersome.  

Usability: This Benchmark Email alternative is easy to use. Small and medium-sized companies can benefit from using this email marketing solution.

Pricing: This Benchmark Email alternative’s paid plans start at $9 per month. And it comes with an unlimited free trial that allows just 5 marketing contacts. The vendor doesn’t offer a free plan. 

7. Consistent Cart

Consistent Cart is a multi-channel marketing solution designed for online businesses. It lets you generate leads, track and recover abandoned carts, get real-time analytic reports, track real-time site activity, etc. It also lets you send discount coupons to users on their birthdays to wish them. 

Features:

• Multi-channel marketing
• Marketing automation
• Push notification marketing
• Facebook Messenger marketing
• Email marketing
• SMS marketing
• Screen recorder
• Coupons 
• Cart activity monitor
• Analytic reporting

Pros: 

• Automating the birthday wishes of customers with a discount coupon boosts sales. 
• You can show social proof to customers to create a sense of Fear of Missing Out. 

Cons:

• Its Basic plan doesn’t include email marketing.

Usability: This Benchmark Email alternative is easy to use. E-commerce stores built on the Shopify platform can benefit from using this software. 

Pricing: This email and text marketing software’s paid plans start at $29 per month. It comes with a 7-day free trial. The vendor doesn’t offer a free plan. 

8. GetResponse

GetResponse is an email marketing software that integrates e-commerce marketing. With it, you can automate the sending of abandoned cart emails, promotional emails, and transactional emails. It also offers a template library that houses templates for emails, forms, landing pages, and funnels.  

Features:

• Email marketing automation
• E-commerce marketing 
• Social media management
• Lead management
• Transactional emails
• Promotional Emails
• Abandoned cart recovery emails
• High email deliverability
• Autoresponders
• Templates
• Free images and GIFs
• List building

Pros:

• Its interface is elegant and its drag-and-drop email editor is simple to use. 
• Its analytic reports are quite detailed. 

Cons:

• Users report poor email deliverability.
• There are also reports of the vendor charging exit fees. 

Usability: This Benchmark Email alternative is easy to use. Small businesses can benefit from using this email marketing automation software. 

Pricing: This Benchmark Email alternative’s paid plans start at $15 per month. And it comes with a 30-day free trial. The vendor offers a free plan. 

9. Klaviyo

Klaviyo is a tool for email and text marketing. It also includes web and in-app notifications. It helps brands deliver well-personalized experiences via employing machine learning capabilities and data science. It also lets you test dynamic content.  

Features:

• Email marketing
• Text marketing 
• Marketing Automation
• In-app and web notifications
• Customer profiling
• Dynamic content
• Robust segmentation
• Personalization
• Lead nurturing

Pros:

• It dynamically segments email lists. 
• Online stores can benefit from its coupon codes and back-in-stock reminder automation. 

Cons: 

• Flow filters are complex, unintuitive, and not user-friendly.
• Its visual editor is quite buggy. 

Usability: This Benchmark Email alternative is easy to use. E-commerce sites can benefit from using this email and text marketing solution. 

Pricing: This email and text marketing software’s paid plans start at $45 per month. It serves up to 1,500 emails. The vendor offers a free plan. 

10. Mailchimp

Mailchimp is the last-but-one candidate on our list of Benchmark Email alternatives. This marketing automation and email marketing tool also integrates social media advertising, landing page creation, real-time tracking and analytics, and more. This tool employs Artificial Intelligence (AI) and Machine Learning (ML) for customer targeting. 

Features:

• AI and ML
• Marketing automation
• Email marketing
• Social media advertising
• Templates
• A/B testing
• Segmentation
• Transactional emails
• Abandoned cart recovery
• Real-time analytics

Pros:

• It tags users. So, when your audience is small, you don’t need to go for segmentation- tagging is enough. 
• It’s mobile responsive. 

Cons:

• You need some editing skills to make the most out of its templates. 
• Certain functions require HTML editing. 

Usability: This Benchmark Email alternative is easy to use. Small companies and start-ups can benefit from using this email marketing automation software. 

Pricing: This omnichannel marketing software’s paid plans start at $9.99 per month. And it comes with a 30-day free trial. The vendor offers a free plan. 

11. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is the final candidate on our list of Benchmark Email alternatives. This email marketing software also combines CRM, SMS marketing, chat, and Facebook ad capabilities. Its automation capabilities are effective but not elaborate. 

Features:

• Multi-channel marketing
• Email and text marketing
• Integrations
• Facebook advertising
• CRM
• Workflow builder 
• Autoresponders
• A/B Testing
• Dynamic personalization
• Analytics

Pros:

• Customer contact information gets updated automatically. 
• It ensures top-notch deliverability. 

Cons: 

• If you delete a list, there’s no way to undo it. 
• The vendor limits your account if your bounce rate or unsubscription rate is high. 

Usability: This Benchmark Email alternative is easy to use. Small and medium-sized businesses can benefit from using this CRM cum marketing automation software. 

Pricing: This CRM cum marketing automation software’s paid plans start at $25 per month. This plan serves up to 20,000 emails. The vendor offers a free plan, which serves up to 300 emails each day. 

Conclusion:

This blog has presented 11 of the best Benchmark Email alternatives along with their features, pros, cons, and pricing. When you decide to go for a tool, do test it before you subscribe. Why don’t you try NotifyVisitors for free right now? We assure you that you’ll like it!

FAQs

1. Which is the Best Benchmark Email Alternative?

NotifyVisitors is the best Benchmark Email alternative available today. That’s because, it’s an omnichannel marketing platform for reaching your audience across email, text, push notification, and Whatsapp.  Besides, it offers advanced features and a generous free plan.

2. Will NotifyVisitors Suit My Business?

You can understand whether or not NotifyVisitors will suit you by taking up its free product demo, and then, its free trial.

3. What is the Contact Limit for NotifyVisitors Free Plan?

NotifyVisitors free plan accommodates up to 1,000 contacts. 

Also Read:

• 14 Best Email Marketing Platforms [Features & Pricing Compared]
• 17 Best Email Marketing Apps for Shopify
• How to Choose Email Marketing Software for Your Business?
• Email Marketing Checklist: 21 Points to Send Error-Free Emails
• Top 15 Benefits of Email Marketing for Small Businesses