21 Cheap Email Marketing Software in 2024 [Compared]

Email is an incredible way to get your words out and expand your reach. To leverage the emails you must have the email marketing software as it helps you automate your tasks and save your time and money. But choosing the right software at cheap prices can be daunting. To help you out, we have compiled 21 cheap email marketing software you can pick from. 

Best Cheap Email Marketing Software

1. NotifyVisitors

NotifyVisitors is a cheap email marketing software. Our intuitive software lets you quickly scale your business and reach your targeted audience. With our pre-made templates, you can send email campaigns easily and quickly.

You can use a drag-and-drop email editor to customize the templates per your requirements, further leading to branding in the best possible way. Our email marketing software’s easy-to-use interface is the best, which can seamlessly be integrated with sms and push notifications. Moreover, you don’t need any coding knowledge to get started.

Key Features:

• You can send welcome, cart abandonment, win-back and promotional emails.
• Optimize your campaign progress through in-depth analytics
• Build automated email campaigns to engage your customers efficiently
• Easy to use drag and drop content editor to personalize emails.
• A/B testing to find out the best email variation to work with.
• With advanced segmentation, you can send relevant content to your leads and convert them.

Pricing: We offer a feature-rich free plan that contains 1000 contacts and 1000 emails. Our paid plan starts at $60 per month.

2. Sendinblue

Sendinblue is another email marketing software that integrates various channels. It contains email marketing, SMS, Facebook Messenger, chat, and a built-in CRM. All in all, it’s like an email marketing tool and a customer service platform.

Key features:

• Email & SMS personalization
• Mobile-friendly email editor
• Live chat
• Marketing automation
• Landing page builder
• Sales CRM
• Heat map reporting
• Facebook ads integration

Pricing: Sendinblue offers a free plan for up to 300 emails daily, which lets you send emails to unlimited contacts. Their paid plan starts at $25 monthly.

3. Drip

Drip is an email marketing software designed for eCommerce. It offers pre-built workflows like abandoned cart campaigns, welcome series, post-purchase, win-back series, and birthday emails. Its advanced drag-and-drop email builder enables you to add product attributes.

Their analytics features help you check a lead score and the lifetime value of each subscriber on your mailing list.

Key features:

• Automation features
• Develop email flows and drip campaigns in a few clicks
• Pre-designed templates
• Advanced audience segmentation

Pricing: A 14-day free trial is available. Paid plan starts at $39 per month for up to 2,500 email contacts. 

4. SendPulse

SendPulse is a decent email software at an affordable price. Apart from emails, it also provides users with SMS, chatbots, and web push notifications.

It lets you send dazzling campaigns via the email editor and automate messages in various forms except for email, such as SMS. With its personalization and segmentation features, you can boost your marketing efforts.

Key Features:

• Drag-n-drop email editor
• Automated Campaigns
• Statistics and list analytics
• Transactional emails and detailed reporting

Pricing: Its plan starts at $8 for up to 500 subscribers and continues at $12 for 1,000 contacts. The free plan is available for limited usage, e.g., no segmentation option.

5. ConvertKit

ConvertKit is a comprehensive marketing platform for creators, small B2B businesses, and eCommerce brands. It helps you create landing pages and sign-up forms, build marketing campaigns, and automate follow-up emails to target leads.

Key features:

• Email drip campaigns
• Landing pages
• Sign-up forms
• Attractive email templates
• Basic segmentation features

Pricing: It has a free plan for up to 300 subscribers and unlimited emails. Paid plans start at $15 per month.

6. Mailchimp

Mailchimp is another affordable email, although it doesn’t have some of the advanced features of tools like NotifyVisitors. It does not contain advanced features like automation and eCommerce tracking, making it difficult to set abandonment email flows.

 It also lacks some of the built-in integrations required for an eCommerce brand.

Overall, it’s a great solution for beginners to build their email strategy.

Key features:

• Customer journey builder
• Sent time optimization
• Behavioural targeting
• Custom templates
• Dynamic content
  

Pricing: Mailchimp offers a free plan for up to 10,000 email sends per month, and paid plans start at $11 monthly.

7. Email Octopus

Email Octopus serves as an alternative to Mailchimp. It’s much cheaper and offers the same features, excluding SMS marketing. You can consider it to set up basic email workflows for transactional emails and send email newsletters and promotions for loyal customers. Its dashboard allows you to monitor campaign performance.

Key features:

• Basic email automation
• Email campaigns and flows
• Email Segmentation
• Custom reports
  

Pricing: The free plan contains up to 2,500 subscribers and 10,000 emails per month. The paid plan starts at $8 per month. 

8. Constant Contact

Next, the cheap email marketing software on our list is Constant Contact. With Constant Contact, you can create, schedule, and keep track of your social media posts. It also has an automated Google Ads tool to enhance targeting and build lookalike audiences.

Recently it has developed a robust CRM platform that helps you with lead scoring, opportunity management, sales automation, tracking, and analysis.

Key features:

• Social media scheduler
• Customer list growth tools
• Real-time reporting
• Built-in CRM
• Landing pages
• Marketing automation tools
• A/B testing

Pricing: Its basic plan starts at $9.99 per month and $45 per month for its advanced plan.

9. Aweber

Aweber is another email marketing software. It offers direct integrations with Shopify, Paypal, and Etsy. It contains web push notifications that you can integrate with your email marketing strategy. The major drawback is it doesn’t have SMS, but you can consider integrating an external tool for those same features.
Key features:

• Landing page builder
• Email automation
• Ecommerce pages
• Web push notifications

Pricing: It is free for up to 300 subscribers and 3,000 emails per month. The paid plan starts at $19.99 monthly.

10. Moosend

Moosend is a cheaper alternative to Constant Contact and concentrates more on email marketing than social media. It offers better landing page features, countdown timers, spam testing, custom reports, and localization.

Key features:

• A/B and split testing
• Advanced landing page builder
• Weather-based personalization
• Custom reporting
• AI engine for product recommendations
• Google Analytics tracking

Pricing: Moosend starts at $9 monthly and offers a 30-day free trial.

11. EngageBay

EngageBay offers robust features for your sales team – a built-in CRM, live chat, Contact and deal management, help desk and the standard features for your marketing team.

It offers more than a regular email marketing tool. It includes social media scheduling, SMS marketing, push notifications, and advanced segmentation. It’s built for expanding B2B businesses.

Key features:

• Landing page builder
• Web popups
• Email sequences
• SMS marketing

Pricing: EngageBay offers a free plan for up to 500 contacts. Paid plans start at $14.99 per month.

12. GetResponse

GetResponse is another email marketing software that you can use. It’s a Mailchimp alternative that contains a site builder and a free-forever plan. So you could link your domain, create a site, and boost your email marketing campaigns all in one place.

Key features:

• Website Builder
• A/B testing
• Drag-and-drop interface
• Live chat
• List segmentation
• Push notifications

Pricing: GetResponse has a free plan, and its paid plans start at $19 monthly.

13. ActiveCampaign

ActiveCampaign is a robust email software for B2B and eCommerce brands. It offers an intuitive drag-and-drop interface, personalization features, and numerous integration options. It optimizes your email performance with its exhaustive deliverability protection.

Key features:

• Drag-and-drop builder
• Advanced personalization
• Custom email flows
• A/B testing

Pricing: Its plan starts at $15 per month.

14. Omnisend

Omnisend is an email software designed for eCommerce businesses. It contains pre-built eCommerce workflows, cart abandonment emails, and automation splits that help you set up a campaign in minutes. 

Key features:

• Email + SMS + Push notifications
• Facebook custom audiences
• Email A/B testing
• Marketing automation
• Pre-built eCommerce workflows
• Advanced segmentation

Pricing: Omnisend offers a free plan for up to 250 contacts, and their paid plans start at $16 per month.

15. Klaviyo

Klaviyo is one of the popular email marketing software for eCommerce. It offers a wide range of features required to speed up email marketing.

With Klaviyo, automate your email marketing flows, segment your audience, integrate it with our SMS channel and build powerful omnichannel campaigns.

Key features:

• Automation features
• List segmentation
• Built-in forms and popups
• A/B testing
• Personalized product recommendations
• Multichannel Attribution

Pricing: It has a free plan for up to 250 subscribers, and paid plans start at $20 per month.

16. MailerLite

MailerLite is the next cheap email marketing software for small businesses. Its prices are very affordable as its email marketing tool comes up with a site builder combination. It even lets you create your eCommerce store and build emails from scratch.

Key features:

• Email Segmentation
• Site Builder
• Popups
• Facebook custom audiences
• Email automation

Pricing: Its free plan contains up to 1,000 subscribers and 12,000 monthly emails. The paid plan starts at $10 per month.

17. Keap

Keap offers great marketing and sales tools, especially email marketing, SMS, appointment scheduling, and automated reminders. It also contains a CRM, an eCommerce integration and payments.

Key features:

• Automated lead capture
• SMS marketing
• Landing pages
• Appointment setting

Pricing: Keap plan starts at $169 per month.

18. SendGrid

SendGrid is another email marketing tool known for its testing capabilities; besides this, it offers significant tools such as email building, marketing automation, and analytics. It helps businesses to grow fast and steadily.

Key Features:

• Responsive templates 
• HTML email editor
• Deliverability insights
• Email validation tools
• List segmentation and targeted messages
• Rendering previews
• Spam testing

Pricing: A free plan is available for a very limited contact list. Its paid plans begin at $14.95 per month.

19. Campaign Monitor

Campaign Monitor is a robust tool for eCommerce brands. It helps you send transactional emails and send emails in bulk. It reviews all the links in your email and warns you if one is broken. Moreover, it offers the same feature as Klaviyo but is way cheaper (closer to Constant Contact’s pricing).

Key features:

• Drag-and-drop builder
• Email Segmentation
• Mobile Optimization
• A/B testing
• Real-time reporting and analytics

Pricing: Campaign Monitor starts at $9 per month.

20. SendPulse

SendPulse is suitable for email marketers that want to leverage multiple channels. This tool contains- email, WhatsApp chatbots, Instagram chatbots, Facebook Messenger, push notifications, and SMS.

Key features:

• Email automation
• Audience segmentation and tags
• Subscription forms
• Whatsapp and Instagram chatbots

Pricing: It offers a free plan with up to 500 subscribers, and the paid plans start at $8 monthly.

21. Freshmarketer

Freshmarketer is a B2B tool with a robust email marketing feature. It contains a wide range of sales features and should best be used for sales teams that want to connect with leads and customers using multiple channels simultaneously.

Key features:

• Multichannel engagement (email, SMS, WhatsApp)
• Workflows
• Custom reports & dashboards

Pricing: Free plan is available for up to 100 marketing contacts, and the paid plans start at $15 monthly.

Conclusion

After reading this blog, you may have understood how competitive email marketing software is. Therefore, every software has its own set of features and pricing ranges. While selecting the cheap email marketing software, make sure you have gone through their features and use their free plan to better understand their functionality.

FAQs

1. What Is The Best Cheap Email Marketing Software?

NotifyVisitors is a cheap email marketing software. It offers many features required to level up your marketing game.

2. Is Email Marketing Low Cost?

Email marketing is affordable compared to other tactics, such as paid advertising. Moreover, software like NotifyVisitors helps you get started.

3. What is the best email marketing software?

NotifyVisitors is the best tool for beginners, startups and small businesses as we can help them get started with their email marketing journey.

Also Read:

• 14 Best Email Marketing Platforms [Features & Pricing Compared]
• 23 Best Email Marketing Tools Compared
• 19 Best Email Marketing Software and Tools
• What is Email Marketing? Definition, Type, and Benefits
• Best Small Business Email Marketing Strategies for Better Conversion