17 Free Email Marketing Software & Tools in 2024 [Compared]

Are you looking for free email marketing software and tools? Determining the best solution to meet your business needs can be daunting, with many options. This article compares 17 of the top email marketing products. 

We will delve into every product’s features and pricing plans so that you can decide which is most suitable for your business needs. 

So, without any further ado, let’s get started.

What is Email Marketing Software?

Email marketing, in simple words, is the art of using email to promote your business. Email marketing software, on the other hand, is a tool that helps you automate the email marketing process. This software enables businesses to efficiently create, send, and track email campaigns. 

The software provides a range of features, from creating email templates and crafting compelling text to analyzing campaign results. It streamlines the entire email marketing process, from designing newsletters to segmenting contacts and sending personalized email messages. 

Benefits of Email Marketing Software

Email marketing software is used to create, send and track emails for promotional or informational purposes. Its main benefits include:

• Increased audience reach: Send emails to thousands of customers or prospects quickly and efficiently.
• Improved engagement: Reach out to your target audience with personalized messages that reflect their interests.
• Track performance: Monitor key metrics such as open and click-through rates for improved ROI.
• Automation: Set up automated campaigns that send the right message at the right time. Overall, email marketing software provides an effective way to engage customers cost-effectively.

Free Email Marketing Software & Tools

1. NotifyVisitors

NotifyVisitors is a free email marketing software. Our intuitive software lets you quickly scale your business and reach your target audience. Our pre-made templates allow you to set up and run email campaigns easily and quickly.

You can utilize our drag-and-drop email content editor to customize the templates per your needs, further leading to branding. 

Our email marketing software’s easy-to-use interface is the most suitable, which can seamlessly be integrated with sms and push notifications. Moreover, you don’t require any coding knowledge to get started.

Key Features:

• You can send welcome, cart abandonment, win-back, and promotional emails.
• Optimize your campaign progress through in-depth analytics.
• Create automated email campaigns to engage your customers efficiently.
• Easy to use the drag-and-drop content editor to tailor-made emails.
• A/B testing to find out the best email variation to work with.
• With advanced segmentation, you can send relevant content to your leads and convert them.
  

Pricing: We offer a feature-rich free plan that includes up to 1000 contacts and 1000 emails. Our paid plan starts at $60 per month.

2. MailerLite

MailerLite is the next free email marketing software for small businesses. Its prices are very affordable as its email marketing tool comes up with a site builder combination. It even allows you to build your eCommerce store and emails from scratch. 

Key features:

• Email Segmentation
• Site Builder
• Pop Ups
• Facebook custom audiences
• Email automated campaigns
  

Pricing: Its free plan offers up to 1,000 subscribers and 12,000 monthly emails. The paid plan starts at $10 per month.

3. Mailchimp

Mailchimp is another affordable email software that doesn’t offer advanced features. It lacks advanced features like automation and eCommerce tracking, making it challenging to set abandonment email flows. It also lacks some of the built-in integrations required for an eCommerce brand.

Key features:

• Customer journey builder
• Sent time optimization
• Behavioral targeting
• Custom templates
• Dynamic content

Pricing: Mailchimp gives a free plan for up to 10,000 email sends per month. Its paid plans start at $11 per month.

4. Constant Contact

Next, the free email marketing software on our list is Constant Contact. With Constant Contact, you can create, schedule, and keep track of your social media posts. It also has an automated Google Ads tool to enhance targeting and build lookalike audiences.

Recently it has developed a robust CRM software in USA that allows you to lead scoring, opportunity management, sales automation, tracking, and analysis.

Key features:

• Social media scheduler
• Customer list growth tools
• Real-time reporting
• Built-in CRM
• Landing pages
• Marketing automation tools
• A/B testing
  

Pricing: It offers a 14-day free trial.

5. Aweber

Aweber is another email marketing software. It offers direct integrations with Shopify, Paypal, and Etsy. It includes web push notifications that you can integrate with your email marketing strategy. 

The major disadvantage is it doesn’t have SMS, but you can consider integrating an external tool for those same features.

Key features:

• Landing page builder
• Email automation
• E-commerce pages
• Web push notifications
  

Pricing: It is free for up to 300 subscribers and 3,000 emails per month. Its paid plan starts at $19.99 monthly.

6. Moosend

Moosend is affordable and concentrates more on email marketing than social media. It shows better landing page features, countdown timers, spam testing, custom reports, and localization.

Key features:

• A/B and split testing
• Advanced landing page builder
• Weather-based personalization
• Custom reporting
• AI engine for product recommendations
• Google Analytics tracking
  

Pricing: Moosend starts at $9 monthly and offers a 30-day free trial.

7. EngageBay

EngageBay delivers powerful features for your sales team – a built-in CRM, live chat, contact, deal management, help desk, and the standard features for your marketing team.

It is more than a regular email marketing tool. It contains social media scheduling, SMS marketing, push notifications, and advanced segmentation. It’s made for expanding B2B businesses.

Key features:

• Landing page builder
• Web pop ups
• Email sequences
• SMS marketing

Pricing: It offers a free plan for up to 500 contacts. Paid plans start at $14.99 per month.

8. GetResponse

GetResponse is another email marketing software that you can consider. It’s a Mailchimp alternative with a site builder and a free-forever plan. 

You can link your domain, build a site, and grow your email marketing campaigns all in one place.

Key features:

• Website Builder
• A/B testing
• Drag-and-drop interface
• Live chat
• List segmentation
• Push notifications

Pricing: It offers a free plan, and its paid plans start at $19 monthly.

9. Email Octopus

Email Octopus functions as an alternative to Mailchimp. It’s much cheaper and offers the same features, except SMS marketing. 

Consider setting up basic email workflows for transactional emails and sending newsletters and promotions to loyal customers. Its dashboard lets you monitor campaign performance.

Key features:

• Basic email automation
• Email campaigns and flows
• Email Segmentation
• Custom reports

Pricing: The free plan includes up to 2,500 subscribers and 10,000 emails. Its paid plan starts at $8 per month. 

10. Omnisend

Omnisend is an email software developed for eCommerce businesses. It includes pre-built eCommerce workflows, cart abandonment emails, and automation splits that help you set up a campaign in minutes.  

Key features:

• Email + SMS + Push notifications
• Facebook custom audiences
• Email A/B testing
• Marketing automation
• Pre-built eCommerce workflows
• Advanced segmentation

Pricing: Omnisend includes a free plan for up to 250 contacts, and their paid plans start at $16 per month.

11. Sendinblue

Sendinblue is another free email marketing software that integrates various channels. It includes email marketing, SMS, Facebook Messenger, chat, and a built-in CRM. All in all, it’s like an email marketing tool and a customer service platform.

Key features:

• Email & SMS personalization
• Mobile-friendly email editor
• Live chat
• Marketing automation
• Landing page builder
• Sales CRM
• Heat map reporting
• Facebook ads integration
  

Pricing: It offers a free plan for up to 300 emails day-to-day, which allows you to send emails to unlimited contacts. Their paid plan starts at $25 monthly.

12. Klaviyo

Klaviyo is an email marketing software for eCommerce. It presents a wide range of features required to speed up email marketing.

With Klaviyo, automate your email marketing flows, segment your audience, integrate it with our SMS channel, and build powerful omni channel campaigns. 

Key features:

• Automation features
• List segmentation
• Built-in forms and popups
• A/B testing
• Personalized product recommendations
• Multi Channel Attribution

Pricing: It has a free plan for up to 250 subscribers, and paid plans start at $20 per month.

13. SendGrid

SendGrid is another email marketing tool known for its testing capabilities. Moreover, it offers significant tools like email building, marketing automation, and analytics. It helps businesses to grow fast and steadily.

Key Features:

• Responsive templates 
• HTML email editor
• Deliverability insights
• Email validation tools
• List segmentation and targeted messages
• Rendering previews
• Spam testing
  

Pricing: A free plan is available for a very limited contact list. Its paid plans start at $14.95 per month.

14. Sendinblue

Sendinblue is appropriate for email marketers that want to leverage multiple channels. This tool includes email, WhatsApp chatbots, Instagram chatbots, Facebook Messenger, push notifications, and SMS.

Key features:

• Email automation
• Audience segmentation and tags
• Subscription forms
• Whatsapp and Instagram chatbots

Pricing: It offers a free plan with up to 500 subscribers, and the paid plans begin at $8 monthly.

15. Drip

Drip is an email marketing software developed for eCommerce. It offers pre-built workflows like abandoned cart campaigns, welcome series, post-purchase, win-back series, and birthday emails. 

Its cutting-edge drag-and-drop email builder allows you to add product attributes. Their analytics features help you check a lead score and the lifetime value of each subscriber on your mailing list.

Key features:

• Automation features
• Develop email flows and drip campaigns in a few clicks
• Pre-designed templates
• Advanced audience segmentation
  

Pricing: A 14-day free trial is available. Paid plan starts at $39 per month for up to 2,500 email contacts. 

16. Freshmarketer

Freshmarketer offers a great email marketing feature. It includes a wide range of sales features and should best be used for sales teams that want to hook leads and customers using multiple channels simultaneously.

Key features:

• Multichannel engagement (email, SMS, WhatsApp)
• Workflows
• Custom reports & dashboards

Pricing: Freshworks offers a free plan for up to 100 marketing contacts, and the paid plans start at $15 monthly. Checking Freshworks competitors might be worth your time if you need additional features and pricing.

17. SendPulse

SendPulse is a decent email software at a reasonable price. Apart from emails, it also offers users SMS, chatbots, and web push notifications.

It allows you to send dazzling campaigns via the email editor and automate messages in different forms except for email, such as SMS. With its personalization and segmentation features, you can boost your marketing efforts.

Key Features:

• Drag-n-drop email editor
• Automated Campaigns
• Statistics and list analytics
• Transactional emails and detailed reporting
  

Pricing: Its plan begins at $8 for up to 500 subscribers and continues at $12 for 1,000 contacts. The free plan is available for limited usage.

Conclusion

Email marketing software is an easily accessible, cost-effective, and powerful tool to help connect with your customers or audience. Whether you are brand new or an industry veteran, there is a perfect option for everyone. 

With the 17 free email marketing software & tools we discussed in this blog post being available for everyone, connecting with your customers couldn’t be easier. Take action today and start engaging more users through email marketing. 

NotifyVisitors offers different features  – such as automated notifications, attractive design templates and powerful analytics – can help maximize your outreach potential and lead to greater success. Schedule a free demo to know more about features.

FAQs

1. What is Email Marketing Software?

Email marketing tool helps you automate the email marketing process. This software enables businesses to efficiently create, send, and track email campaigns. It streamlines the entire email marketing process, from designing newsletters to segmenting contacts and sending personalized emails

2. What is the Best Free Email Marketing Software?

NotifyVisitors is the best free email marketing software. It offers a free plan that offers up to 1000 contacts up to 1000 email sends. We offer a feature rich plan that involves email marketing, SMS marketing, push notifications, pop ups and much more.

3. What Are the Benefits of Email Marketing Software?

Here are a few benefits of email marketing software:

• Increased audience reach
• Improved engagement
• Track performance
• Automated campaigns

Also Read:

• 19 Best eCommerce Email Marketing Software
• 17 Best Email Marketing Apps for Shopify
• 21 Cheap Email Marketing Software [Compared]
• Best Small Business Email Marketing Strategies for Better Conversion
• 14 Best Email Automation Tools to Try [Compared]