12 Affordable Hubspot Alternatives to Fulfil Your Marketing Needs in 2023

HubSpot is one of the most popular marketing automation software dominating the market. It’s feature-rich with endless segmentation options to innumerable marketing automation capabilities, you name it, HubSpot has it. 

But there are several disadvantages, the foremost of which is its cost. The tool is highly expensive and its best features like attribution are available in the high-tier plans.

This makes the tool unaffordable for small and medium-sized businesses. That’s why this blog thought of enlisting the cheaper HubSpot alternatives. Read on to find some of the best yet cheaper HubSpot alternatives.

12 Affordable Hubspot Alternatives You May Try in 2023

Here are 12 reasonably priced HubSpot alternatives along with their features, pros, cons, and pricing. 

SoftwareUsabilityKey featuresFree planPricing starts at
HubSpotEasy to useCRM and marketing automationAvailable$800 per month
NotifyVisitorsEasy to useOmni-channel marketing (Email marketing, Push notifications, SMS, Whatsapp, Lead forms, and NPS) and marketing automationAvailable$49 per month
WishpondDifficult to useCRM and marketingNot available$49
EngageBayEasy to useAll-in-one CRMAvailable$8.99 per month
SharpSpringModerately easy to useCRM and marketing/sales automationNot available$399 per month
OntraportModerately easy to useSales CRM and marketing automationNot available$79 per month
NutshellEasy to useCRM and marketing automationNot available$20 per month
CopperEasy to useCRMNot available$20 per month
GoSquaredEasy to useMarketing automation for SaaSAvailable$29 per month
Marketo EngageModerately easy-to-useEmail marketing automation and lead managementNot availableDetails not available
FreshsalesEasy to useCRM with sales automationAvailable$25 per month
CreatioModerately easy to useCRMNot available$25 per month
SalesflareEasy to useAI-based CRMNot available$29 per month

1. NotifyVisitors

The Best Plans are IncludedFind the best plan for you

NotifyVisitors is the best HubSpot alternative. Our marketing automation software helps you reach customers across different touch points including Whatsapp, push notifications, text, email, lead forms, NPS, and more. It helps engage them with campaigns optimized with personalization and real-time analytics.

You can create different customer segments based on their attributes and online behavior, with which you can personalize your marketing and communication messages. 

You can set triggers to automate the sending of specific campaigns to make your messages relevant to every segment. Our platform also has tools to enlarge your subscriber list, take onsite surveys, and more. 


  • Omnichannel marketing
  • Email templates
  • Email marketing
  • Content editor
  • SMS
  • Push notifications
  • WhatsApp
  • Triggered campaigns
  • Automated campaigns
  • Marketing segmentation
  • Personalization
  • Onsite feedback surveys
  • Lead forms
  • Realtime analytics
  • Integrations


  • Powerful one-click integrations with a lot of platforms and tools.
  • Complete syncing of data.
  • Marketing automation helps you reach your customers and prospects at the right moment through the right channel with the right message.
  • Free product demo. 

Usability: Easy to use. 


  • It has been designed for small and mid-size businesses, not for larger ones.

Pricing: A free plan for this software is available. The pricing of paid plans begins from $49 per month. There’s a 15-day full-featured free trial offered. 


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NotifyVisitors Vs Hubspot

2. Wishpond


Wishpond is the next HubSpot alternative on our list. It is a CRM tool designed for generating and nurturing leads. You can choose from more than 200 templates for lead forms, landing pages, social contests, and popups. 

It lets you segment leads based on their online activities and prioritize the hottest of those. This helps you customize your email campaigns accordingly. 


  • Segmentation
  • Templates
  • Drag-and-drop builder
  • Customization
  • A/B Testing
  • Reporting


  • Marketing automation helps you reach your customers through multiple channels effortlessly.
  • Powerful integrations.

Usability: Difficult to use as it has a steep learning curve.


  • Users report lagging between different campaigns.
  • The user interface looks outdated.

Pricing: It doesn’t offer a free plan. However, there’s a free trial available and the paid plans start at $49 for 1000 leads per month. 

3. EngageBay


EngageBay is a powerful all-in-one CRM platform that offers an impressive set of features to help businesses streamline their sales and marketing processes. It is a popular alternative to HubSpot, offering a range of functionalities at a more affordable price point.


  • Drag-and-drop interface.
  • Automated email campaigns, landing pages, and web forms.
  • Lead scoring and segmentation.
  • Core CRM tools like contact management, deal tracking, and task management.
  • Shared inbox.
  • Reporting and analytics.


  • Affordable pricing and impressive set of functionalities.

  • Offers several integrations with popular tools such as Zapier, Slack, and Google Apps, making it easy to incorporate into existing workflows.

  • Offers a range of third-party integrations, including payment gateways, social media platforms, and e-commerce solutions.


  • Some users comment that the templates library is not exhaustive.


EngageBay offers a free plan with 500 contacts and 1,000 daily email sends. Paid plans start at $8.99 per user per month. Higher-tier plans offer more advanced features, such as web analytics, email marketing automation, and sales automation.

4. SharpSpring


SharpSpring is another HubSpot alternative that we’d like to discuss. It incorporates CRM and marketing/sales automation tools. It supports email automation, web tracking, landing page building, and third-party integrations. One of its prominent features is a content calendar, which keeps track of your social media posts and marketing campaigns. 


  • Email marketing automation
  • Integrations
  • Web Tracking
  • Content calendar
  • Lead scoring
  • Landing page editor
  • Analytics
  • Email Retargeting


  • Its marketing automation accommodates a variety of customer journeys

Usability: Certain features are a bit difficult to use. You can get over those by taking the help of SharpSpring tutorials


  • Templates for landing pages and emails are way too simple. 
  • The process for updating bounced contacts is quite clumsy. 

Pricing: There’s no free trial offered. The paid plans start at $399 per month for 1000 contacts and come with a 14-day free trial. 

5. Ontraport


Ontraport is a sales CRM and marketing automation platform designed specifically for growing businesses looking for a software that can scale up with them. You can use it to generate leads, engage prospects, and track customers, by employing different marketing automation processes.


  • Sales pipeline tracking
  • Automation
  • Personalization
  • Upsell marketing templates
  • Automated post-purchase surveys
  • Tracking 


  • Adequate migration support is provided by their team.
  • It lets you set automatic reminders to be sent out for webinars.  

Usability: To get comfortable with this software, you need to invest a lot of time and effort.


  • Inadequate customizations available in the landing page builder.
  • The loading time for customer survey forms is too long.

Pricing: There’s no free plan available. The plan starts at $79 per month and comes with a 14-day free trial. 

6. Nutshell


Nutshell is the next HubSpot alternative on our list. It’s a CRM and marketing automation tool that also incorporates team collaboration and customer management. Since it easily integrates into your workflow, you can effectively manage your sales pipelines. You can move leads through the stages of sales and tag them as won, lost, or canceled.


  • Centralized repository 
  • Automatic syncing across devices
  • Campaign Scheduling
  • Readymade charts and presentations
  • Sales automation
  • Lead follow-up alerts
  • Detailed analytics


  • It accommodates unlimited users.
  • It makes it easy to import contacts.

Usability: This software is easy to use. 


  • Its customization options are limited. 
  • It’s not suitable for large businesses.

Pricing: There’s no free plan available. The paid plans start at $20 per month and come with a 14-day free trial. 

7. Copper


Copper is another HubSpot alternative that seamlessly integrates with Google workspace. It automatically syncs prospects, customers, and leads between Google and other business tools and facilitates well-organized lead management. You can monitor the progress of deals with its drag-and-drop visual pipelines.


  • Prebuilt dashboards
  • Sales dashboard
  • Automated workflows 
  • Analytics
  • Sales opportunity reports


  • Its best pro is that it easily integrates with Gmail. 
  • It has tools for project management and its interface is simple and intuitive.

Usability: Copper is easy to use. 


  • Users report that it poses technical glitches occasionally. 
  • This software doesn’t suit large businesses.

Pricing: There’s no free plan available. The paid plans start at $20 per month and come with a 14-day free trial.

8. GoSquared


GoSquared is a marketing automation tool exclusively designed for SaaS companies. It helps you understand, engage, and grow your audience through text and email messaging. It also effectively combines marketing workflows, customer segmentation, live chat, and lead capture.

In short, this software has everything that SaaS entrepreneurs need to support and scale their businesses.


  • Marketing automation
  • Email
  • Text
  • Live chat
  • Segmented customer data
  • Real-time web analytics


  • GoSquared simplifies the process of migrating from other platforms, with its set of tools for importing the client’s existing customers.

Usability: This tool is easy to use.


  • Users feel that the reporting is inadequate and that exporting the reported data to Excel is cumbersome. 

Pricing: There’s a feature-rich free plan available. The paid plans start at $29 per month. 

9. Marketo Engage

Marketo Engage

Marketo Engage is an email marketing automation and lead management tool for SaaS companies and Enterprises. It lets you automate marketing campaigns and customer journeys

Its advanced personalization delivers well-tailored experiences to your target audiences. It also combines tools for revenue attribution so that you can identify and focus better on your revenue-generating channels. 


  • Email marketing
  • Lead management
  • Visual email builder
  • Advanced personalization
  • Automation
  • Revenue attribution
  • Integrations
  • Event & webinar marketing


  • The software helps your sales team identify great opportunities by integrating seamlessly with Microsoft Dynamics and Salesforce CRM.
  •  Its powerful analytic reporting facilitates sales teams in monitoring your business’ sales funnel and taking actions necessary to increase revenue generation.

Usability: It’s a moderately easy-to-use software.

  • Users report the email builder to be very basic.
  • They also complain of slow-loading pages.

Pricing: There’s no free plan available. To know the pricing of its paid plans, do contact the vendor.

10. Freshmarketer


Freshmarketer is a CRM that offers automation, mobile capabilities, and growth scaling options. Its mobile app simplifies managing your sales pipeline, irrespective of where you are. You get access to Smartforms facilitates collecting details about new leads by culminating data from social media profiles, photos, and onsite activities.


  • Marketing automation
  • Mobile capabilities
  • Smartforms
  • Customer profiling
  • Tracking
  • Data Import
  • Customized voicemail messages 
  • Real-time alerts 


  • The tool enables AI-based lead scoring. 
  • The robust reporting allows you to view the time taken for leads to become customers and point out bottlenecks.

Usability: The tool is easy to use. 


  • Integration options are quite limited. 
  • There are also limitations with file storage. 

Pricing: There’s a free plan that allows 100 marketing contacts per month. The paid plans start at $25 per month and come with a 21-day free trial.

11. Creatio


Creatio is a feature-rich and versatile HubSpot alternative. Its CRM offerings are distributed across three sections including service, marketing, and sales. You can use these either as standalone solutions or as a CRM package. You can find tools for email marketing, sales, customer relationship management, and more. 


  • CRM
  • Email marketing
  • Email Templates
  • Sales
  • Mobile compatibility
  • Customer profiling
  • Lead conversion pipelines
  • Lead segmentation
  • Integrations


  • You can streamline your customer service using chatbots. 
  • Its analytics are robust and intuitive. 

Usability: It’s moderately easy to use. It takes some time to learn the usage of all its features. 


  • There are limitations to social media integrations. 
  • It can be overwhelming to handle its extensive amount of functions. 

Pricing: There’s no free plan available. The paid plans start at $25 per month and come with a 14-day free trial.

12. Salesflare


Salesflare is an AI-based CRM that offers more sales intelligence, facilitates customer engagement, and requires less data entry. The software collects vital information for engaging customers, prioritizing hot deals, and quickening deal closures. It gathers those from emails, social profiles, phone logs, etc. 


  • Drag and drop pipeline
  • Customer profiling
  • Integrations


  • The tool syncs your data with Gmail, G Suite, Office365, and Outlook.
  • It integrates with many third-party tools and platforms. 

Usability: It’s an easy-to-use tool because of its user-friendly interface. 


  • The customization options are limited. 

Pricing: There’s no free plan available. The paid plans start at $29 monthly and come with a free trial. 


Since many small and mid-size businesses can’t afford the expensive HubSpot plans or compromise on the number of features by opting for its limited free plan, we’ve discussed some of the cheap HubSpot alternatives they may opt for.

Just pick the right tool for you by finding one with features that best suit your needs and preferences and is as per your budget. 

We invite you to try NotifyVisitors for free!


1. Which is the Best Hubspot Alternative?

The best HubSpot alternative is NotifyVisitors. That’s because it’s free plan is feature-rich and paid plans are affordably priced and have advanced features and support. 

2. What are the Demerits of Hubspot?

HubSpot’s paid plans are expensively priced and its best features like attribution are available in the high-tier plans. Though it offers a free plan, it has several serious limitations.

3. What are the Limitations of Hubspot’s Free Plan?

HubSpot’s free plan has several serious limitations, some of which are limited emails and calls, restricted automation, and a lack of the team’s support. 

Also Read:

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.


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