Channel A/B Test

A/B Test Marketing Campaigns

A/B testing marketing campaigns are a compelling way to enhance and boost your customer engagement efforts

Trusted By 20,000+ Customers

Why A/B testing?

A/B testing lets you boost your messaging campaigns, learn your customers’ tastes,
and deliver a personalized customer journey, leading to an enhanced ROI.

Enriched customer engagement

A/B testing streamlines interaction with your users by opening all your channels. It aims to conduct a smooth and hyper-personalized messaging experience.

Learn what your customer wants

Gather all your customer-related data, such as behaviour, allowing you to know more about them and make better decisions.

Enhanced campaign effectiveness

A/B testing lets you experiment with a variety of combinations to help you understand what clicks – thereby translating more conversions.

Elevate your user experience through website messaging,
designs, and ideas with A/B testing

NotifyVisitors Approach

Since businesses adopt an omnichannel approach, finding the right channel for a specific customer base becomes challenging. If you use the Broadcast or Flow module, you can consider Email, Mobile App Messaging (push notifications), SMS, and chat apps (WhatsApp, Viber, Messenger) – to learn which channel your customers choose for a particular message.

Variables to use with A/B Testing

A/B testing allows you to test various variables to discover the right content, channel, and most open-minded audience.

  • Email
  • SMS
  • Push
  • Message
  • WhatsApp

Customers Segmentation

Segmenting allows you to make better decisions. You can segment your customers based on their attributes. People who have the same demographic or engagement behaviour will respond similarly.

When To Use A/B Testing

You can use A/B testing for different campaigns. Some campaigns to keep A/B test contain:

  • Welcome campaign
  • Form abandonment campaign
  • Cart abandonment campaign
  • Promotional campaign

How To Know Messaging Effectiveness

A/B testing helps you understand how they respond to your content, channel preference, and best send time throughout your campaign flow. It will revolutionize the way your campaign results and make them real, action-based, and further provide data that enhances efficacy. It enhances productivity by letting marketers and campaign managers stay relevant to their audience regarding their preferences and further engage them throughout the customer journey.

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Best multi channel Customer Engagement
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