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How to Write a Welcome Email Series? 5 Best Examples you Can Steal

How can you make sure that people open the emails you send? The answer is an exciting welcome email series.

In this article, we’ll show you how to get inspired for your welcome email series and list great email examples to follow to get you started.

But first: what is a welcome email series?

What is a welcome email?

A welcome email series is a series or series of emails sent automatically to new subscribers after they sign up for your list. These emails usually include information about the brand, its values and plans, products and additional benefits with the purchase.

Getting people to join your mailing list is a big step in selling them, but there’s still a lot of work! If you’re in the e-commerce business, you might be tempted to talk your subscribers into buying your products and get them to add products to your shelves. 

While it’s good to include product-specific emails in your overall email strategy, it’s also important to have a solid welcome email format.

Welcome email series are sometimes called nurture series because they encourage subscribers to buy and (hopefully) become customers.

If the brand is a basic e-service, welcome emails can also be used to welcome new customers who have not yet received their first shipment. Conducting income testing can also increase CLTV (customer lifetime value). 

Why bother writing a welcome email series?

The first moments any new person finds in their community are exciting times for your business. First, you have to make a good impression!

Of the many things your subscribers can do online, they choose to spend with you and subscribe to your list.

If you don’t deal with them in those first critical moments, they will leave your business and not open your emails in the future.

When signing up a new subscriber, it’s often best to send them specific articles to introduce yourself.

How to write a welcome series?

When writing welcome emails, there are several important objectives to remember. Let’s check them out below.

1. Display the purchase

You don’t want to bombard customers with promotional emails as your only chance to make a strong initial impression.

This is the first impression a customer makes of your business, and they’ve only given you their email address, so they want to see your story. It’s a great opportunity for your business to delight users and build loyalty.

Discounts, tips and tricks, and other customer-focused promotions can add value while encouraging users to make future purchases.

2. Make your message unique

Modern email marketing allows you to send more targeted messages than ever before.

When it comes to branding, the best marketing, regardless of the medium, is that The consumer must feel the connection. 

3. Send your email immediately

Let’s say you encourage someone to join your newsletter with a promo code for 10% off the customer’s next purchase. You risk losing the sale forever if someone is ready to buy now and doesn’t get that promo code.

Not only that, but you need all the help you can get to boost your sales leads.

4. Remind subscribers to remove the filter

Sometimes email marketers will send email campaigns to the wrong email address. Encourage your subscribers to bookmark your address so they don’t miss it.

This particular trick is quite common (check your inbox to see how many promotional emails have this kind of well-written text). If you’re worried about it ending in the trash can, you can amplify this message.

5. Set expectations

Make it easy for subscribers to change their preferences or unsubscribe, tell them when and how often they receive email updates, and remind them when and how they ended up on your list in the first place.

This step is important for building trust with your new subscribers and an easy step for great email strategies. If you have a European or UK customer, you must legally verify your email marketing from your signup form to your email address.

6. Make a clear call to action

What do you want users to do with your greeting cards? Do you want them to use the promo code to make a purchase, or do you want them to visit your About page to learn more?

Regardless, make the next step easy to understand, and avoid confusion with too many CTAs.

One of the best examples from our list for this is Persona, which has a red-pink 50% off save button.

5 Best Examples of Welcome Email Series

1. Chipotle


Great welcome emails don’t stop with clothing or tech brands. Chipotle provides a great lesson that many brands from different sectors can learn.

The email welcomes you to the Chipotle Rewards Program. It immediately tells you what it offers and what perks you get for being a loyal customer. There are also the same CTA buttons that run through email (order food). Finally, they personalize emails by calling customers by name and telling them about birthday rewards.

2. Persona


Moving into the health and wellness space, Persona is a personalized vitamin subscription service that boasts the expertise of a medical advisory board and free nutritionist support.

In its welcome email, you also get a huge discount on your first month, which leads you to a very clear CTA (activate 50% discount). After the header, the content of the email takes you through some of Persona’s core values and how to live up to them.

3. Pandora


Jewelry brand Pandora sends five welcome emails to new subscribers within 14 days.

The email below entices subscribers by including personalization in its subject line.

This email invites readers to create a wishlist and allows them to save their ring and bracelet sizes to their accounts for convenient purchases.

The email also includes a 10% discount for a limited time. This email mainly focuses on adding the most popular products to the wishlist.

4. Lovesac


The welcome series from furniture company Lovesack contains three welcome emails. The first email contains a welcome message, the benefits of ordering from the company, and an advertisement for the Lovesac Credit Card.

The second email in their welcome series features two of the brand’s most popular products, and the third email, pictured below, highlights real customers who love their love bags. It includes user reviews, testimonials, and demonstrations of Lovesac’s products in a comfortable home environment.

5. Ten Tree

Ten Tree

Next on our list is the sustainability-focused clothing brand Ten Tree, which aims to plant one billion trees by 2030.

The welcome letter will introduce you to this goal by warmly welcoming you. This text includes a discount code, and a “Buy Now” call-to-action button. It shows that they care about communicating their purpose before asking for a purchase. And, like Chipotle, he flaunts a reward system.

You may now write your welcome series!

We have provided you with the guidelines and best examples of the welcome email series in this post. However, it is up to you to write your emails. It all depends upon the connection and value you bring to the subscribers. For more information on email marketing, schedule a demo with NotifyVisitors.


1. What is a welcome email?

A welcome email series is a series or series of emails sent automatically to new subscribers after they sign up for your list. These emails usually include information about the brand, its values and plans, products, and additional benefits with the purchase.

2. Enlist the benefits of a welcome email?

There are several benefits of welcome emails, which include the following:-

  • Introducing a new customer to your brand
  • Makes a good first impression
  • Makes customers more receptive to further emails
  • Improves click-through rates

3. Can I write a welcome email?

Absolutely! Anyone can write a welcome email series. Try to showcase your value in the email. You can personalize the message by making it informal and friendly. Also, make your mail mobile-friendly.

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She is a content curator at NotifyVisitors. She writes SEO-friendly blogs and helps you understand the topic in a better way. Apart from writing, she likes to do painting and gardening.