11 Best Klaviyo Alternatives & Competitors for Ecommerce 2024

Today, the top two marketing channels used by e-commerce stores for converting prospects into loyal customers are email and text marketing. One of the common choices of software employed for this purpose is Klaviyo. Launched in 2012, the firm has grown its revenue to $9.5 billion today. 

However, in recent times, increased pricing of its plans and poor support from its team have made many e-commerce businesses look for better software. This blog would be of help to such businesses. For, it lists and discusses the 11 best Klaviyo alternatives along with their pros, cons, usability, and pricing. 

11 Klaviyo Alternatives Worth Switching to in 2024

Let’s dive into the best Klaviyo alternatives without any further delay. 

1. NotifyVisitors

NotifyVisitors is the topmost Klaviyo alternative on the list. That’s because, unlike Klaviyo, our software also integrates Whatsapp, Push notifications, surveys, lead forms, and more along with email and text marketing. What’s more is that rather than providing discrete multi-channel episodes, we offer an omnichannel experience. 

Additionally, the experiences are highly fine-tuned and personalized to each user. Thanks to our advanced segmentation features and real-time analytics. Our software lets you set triggers to automate campaigns that each segment would find interesting. 

We also provide you with access to tools for growing your subscriber base, carrying out onsite surveys, and more. 

Features:

• Email marketing
• SMS marketing 
• WhatsApp marketing 
• Push notification marketing
• Lead forms
• NPS
• Omnichannel experience
• Email Templates
• Customization
• Automated campaigns
• Marketing segmentation
• Personalization
• Integrations
• Real-time analytics

Pros:

• One click integrations with a variety of tools and platforms. 
  
  
• Thorough syncing of data between different marketing mediums. 
  
  
• Reach the right person with the right message at the right time to boost conversions. 
  
  
• Free product demo. 

Usability: NotifyVisitors is a user-friendly omnichannel marketing platform. 

Pricing: Our paid plans come with a 15-day free trial and start at $60 per month. There’s also a generous free plan offered. 

2. GetResponse

The next in our list is GetResponse. Its email automation lets you get connected with customers and prospects with targeted messaging. It has lead gen tools to help you find new customers, grow your email list, and convert anonymous connections into repeat buyers. 

Features:

• Marketing automation
• List building
• Email marketing
• Templates
• Free images and GIFs
• Autoresponders
• Automated blog digest
• Transactional emails
• High deliverability
• E-commerce marketing 

Pros:

• Its email templates are original. 

Usability: GetResponse is easy to use.  

Cons:

• The editor used to customize templates is obsolete and slow. 
• A/B testing results are slow and aren’t reliable.  
• It doesn’t allow including videos in your emails.

Pricing: The paid plans of this Klaviyo alternative start at $15 per month. There’s also a free plan offered. 

3. Pabbly

Pabbly is the next Klaviyo alternative. It’s an intuitive platform with advanced features that can help you scale your e-commerce business. It verifies the email ids on your list regularly and cleans up invalid email addresses. It also enables the sending of seamless transactional emails. 

Features:

• Email verification
• Unlimited emails
• Templates
• Autoresponder
• Drip automation
• Developer API integration
• Form Builder 

Pros:

• “Email verification” is its best pro.

Usability: Pabbly is easy to use. 

Cons:

• Pabbly isn’t mobile-responsive.
• The workflows aren’t in “autosave” mode. 

Pricing: The paid plans of this Klaviyo alternative start at a price of $24 per month. There’s also a free plan available. 

4. Mailchimp

Mailchimp is a popular tool in the category of email marketing. It comes with plenty of customizable templates. With it, you can segment users, A/B test your emails, send the right campaigns based on each user’s online behavior, analyze campaign performance, and get an understanding of refining future campaigns. 

Features:

• Email marketing
• Templates
• A/B testing
• Segmentation
• Transactional emails
• AI/Machine Learning
• Marketing automation
• Abandoned cart saver
• Real-time analytics

Pros:

• Integrates with many commonly used third-party platforms and software.
• Reports are easily digestible. 

Usability: Mailchimp is easy to use.

Cons:

• Some users have reported that the platform at times gets clunky.
• The template editing options aren’t adequate. 

Pricing: The paid plans of this Klaviyo alternative start at a price of $9.99 per month. There’s also a free plan available. 

5. Campaign Monitor

Campaign Monitor is an email marketing tool for advertising. It offers many dynamic templates to build your emails. It lets you segment your customers according to your needs. Automating your email marketing is quite simple and easy with this software. 

Features:

• Email marketing
• Popups 
• Lead gen forms
• Social media marketing 
• Automation
• Free image gallery
• Customizable templates
• Segmentation
• A/B testing
• Integrations
• Transactional emails 
• Real-time reporting 

Pros: 

• Its automation is straightforward. 

Usability: The platform is easy-to-use.  

Cons: 

• There are no readymade workflows available. 
• Doesn’t scale to the needs of large-size e-stores. 

Pricing: The paid plans of this Klaviyo alternative start at a price of $9 per month. It doesn’t provide any free plan. 

6. AWeber

AWeber is an email marketing tool that lets you craft professional-looking emails. That’s because it has access to Canva, a free photo and video editor. The software also ensures high email deliverability. Apart from emails, it also lets you market through web push notifications, landing pages, and signup forms.  

Features:

• Email marketing
• Web push notifications
• Landing page builder
• Signup forms
• Email templates
• Customization
• Segmentation
• Automation
• Reporting

Pros:

• It offers an enormous email template library.
• Since it integrates with Canva, you can come up with visually-appealing emails. 

Suitability: AWeber is easy-to-use. 

Cons:

• Importing new contacts is clumsy. 
• Both subscribed and unsubscribed subscribers are calculated during billing. 
• Its email automation features aren’t advanced.  

Pricing: The paid plans of this Klaviyo alternative start at $19.99 per month. There’s also a free plan offered. 

7. ConvertKit

If your e-store sells something creative like artwork, music, photography, etc. ConvertKit is good. It facilitates email marketing automation for selling such digital products. This tool is capable of monitoring user actions, and tagging them automatically according to those.

Features: 

• E-commerce Integrations
• Concierge migration
• Email marketing
• Automation
• Autoresponders
• Form Builder
• A/B testing
• Mobile responsive
• Analytics
• Engagement Scoring 

Pros:

• ConvertKit facilitates creating any number of signup forms. So, you can have a signup form created for every content asset and incentive you have on your e-commerce site. 

Usability: ConvertKit is easy-to-use. 

Cons: 

• People using ConvertKit report bug issues at times. 

Pricing: The paid plans of this Klaviyo alternative start at $9 per month. There’s also a free plan offered. 

8. Marketo Engage

Marketo Engage is the next Klaviyo alternative on the list. You can automate marketing campaigns and customer journeys. It helps you deliver the right marketing message to a shopper at the right time. Since it facilitates revenue attribution, you can spot high revenue-generating channels and focus on them better.  

Features:

• Event & webinar marketing
• Visual email builder
• Email marketing
• Automation
• Integrations
• Lead management
• Advanced personalization
• Revenue attribution

Pros:

• Its analytic reporting is powerful and lets you take action for boosting revenue generation.

Usability: It’s moderately easy to use. 

Cons: 

• Its email builder is only basic.
• The pages are slow loading.

Pricing: No free plan is offered. To know the pricing of its paid plans, get in touch with the vendor.

9. Benchmark Email

Benchmark email is a mobile-responsive email marketing tool with loads of pleasing templates. You customize the templates to match your branding. You can automate the email send times according to the regular timing when most subscribers check those. With its website builder, you can publish your landing pages to your subdomain.

Features:

• Email marketing
• Landing page builder
• Lead generation
• Surveys 
• Mobile-responsive
• Templates
• Customization
• Smart Content
• Integrations
• Reporting

Pros:

• The pre-send testing feature allows you to test out and preview your email before launching campaigns. 

Cons:

• Not suitable for larger e-stores, requiring the sending of numerous emails. 

Usability: Benchmark is easy-to-use.

Pricing: The paid plans of this Klaviyo alternative start at a price of $13 per month. There’s a free plan offered. 

10. SharpSpring

SharpSpring is another Klaviyo alternative on the list. It’s not only an email and social media marketing automation tool but also software for CRM and sales automation. Its content calendar is highly useful. For, it helps monitor your marketing campaigns and social media posts.  

Features:

• Email marketing
• Social media marketing
• Retargeting
• Web Tracking
• Lead scoring
• Landing page editor
• Content calendar
• Integrations
• Analytics

Pros: 

• Its marketing automation takes into account a variety of customer journeys

Usability: Some of the features are moderately difficult to use. 

Cons:

• The templates look quite plain. 
• It’s troublesome to update bounced contacts. 

Pricing: The paid plans of this Klaviyo alternative start at $399 per month. There’s a 14-day free trial but there’s no free plan offered. 

11. ActiveCampaign

Last but not least candidate on our list of Klaviyo alternatives is ActiveCampaign. 

It’s a CRM-focused email marketing software with marketing and sales automation features. Every element of any workflow can be customized using its intuitive visual editor. 

Features:

• Email marketing automation
• Segmentation
• CRM 
• Customizable Workflows
• Lead Scoring
• Integrations

Pros:

• The segmentation is very much detailed. This allows personalized marketing communications.

Usability: ActiveCampaign is easy to use. 

Cons:

• The basic plan doesn’t offer advanced features such as automation. 

Pricing: The plans of this Klaviyo alternative start at a price of $9 per month and offer a 14-day free trial. There’s no free plan available.

Final Words

In this blog, we’ve shared 11 of the best Klaviyo alternatives for e-commerce businesses. Hope it’s of great help to e-stores looking to get into email marketing for the first time and those seeking to switch from Klaviyo to another tool. Such stores can start trying NotifyVisitors for free right away!

FAQs

1. What are the Major Disadvantages of Klaviyo?

Klaviyo has several disadvantages including-

• It has learning curve. 
• After the initial onboarding, you don’t get much help from their support team.
• A high price of $60 per month for using both email and text marketing. 

2. What is the Best Alternative to Klaviyo?

NotifyVisitors is the best Klaviyo alternative. That’s because it’s much cheaper (only $49 per month), includes Whatsapp and push notification marketing as well, delivers an omnichannel experience, offers a generous free plan, and has advanced features for your marketing. 

3. How Do I Get to Know Whether NotifyVisitors Would Best Suit My E-store’s Needs?

You may opt for NotifyVisitors’ free demo to know whether the product would suit your e-store’s needs. Taking up the free trial, which is offered for 14 days, is also advisable. 

Also Read:

• 17 Free Email Marketing Software & Tools [Compared]
• 19 Best eCommerce Email Marketing Software
• How to Choose Email Marketing Software for Your Business?
• Why Email Marketing is Important for Businesses?
• Top 15 Benefits of Email Marketing for Businesses