13 Best Brevo (formerly Sendinblue) Alternatives in 2024 [Compared]

Sendinblue is considered to be one of the best email marketing solutions in the market. Many businesses use it to effectively market themselves through personalized and targeted email messages. 

However, it has its list of demerits such as limited templates for emails and signup forms, limited integrations, restricted workflows for eCommerce users, instances of freezing up, lack of phone support in the free plan, etc. 

And that’s why we thought of compiling some of the best Brevo (formerly Sendinblue) alternative for businesses who’re looking for those. In this blog, you’ll find the overview, features, pros, cons, suitability, and pricing of each Sendinblue alternative discussed.

Top 13 Brevo (formerly Sendinblue) Alternatives You can Try in 2024

The market contains plenty of alternatives to Brevo (formerly Sendinblue). We’ve picked out 13 top candidates from among those. Let’s go!

1. NotifyVisitors

NotifyVisitors is the best Brevo (formerly Sendinblue) alternative on the list. Our feature-rich software offers a generous free plan, and provides an omnichannel experience. It lets you deliver a seamless marketing experience across multiple touchpoints including email, SMS, push notifications, lead forms, WhatsApp, and more.

Our software has advanced segmentation features and real-time analytics for engaging your audience with personalized and optimized campaigns. It also lets you set triggers to automate campaigns suitable to each segment. There are also tools for conducting onsite surveys, expanding your subscribers, and more. 

Features:

• Email marketing
• Push notifications
• WhatsApp
• SMS
• Omnichannel marketing
• Email templates
• Editor
• Marketing segmentation
• Personalization
• Lead forms
• Onsite surveys
• Triggered campaigns
• Automated campaigns
• Integrations
• Real Time analytics

Pros:

• Our software seamlessly integrates with different platforms and tools in one click. 
• It facilitates the complete syncing of data between your chosen marketing mediums. 
• Its marketing automation lets you reach the right person with the right message at the right time.
• We Provide a free product demo. 

Usability: Our software is user-friendly and suits all kinds of businesses. 

Pricing: We offer a generous free plan. The paid plans come with a 15-day free trial and start from $60 per month. 

2. ConvertKit

ConvertKit is an email marketing software for creators like those businesses involving photography, blogging, music, art, etc. It facilitates marketing automation for selling digital products. It monitors subscriber actions and automatically tags them based on those. ConvertKit Commerce, the commerce tool that comes with the software is a wonderful inclusion for startups and small businesses aimed at growth. 

Features: 

• Email marketing
• Ecommerce Integrations
• Mobile responsive
• Autoresponders
• Automation 
• Engagement Scoring 
• A/B testing
• Form Builder
• Analytics
• Concierge migration

Pros:

• This software lets you create as many signup forms as you require for your content assets and incentives for widening your subscriber list. 

Usability: It’s user-friendly and fits creative businesses like bloggers, artists, musicians, YouTubers, photographers, and more. 

Cons: 

• Occasional issues with bugs are reported over the net.

Pricing: ConvertKit offers a free plan and the paid plans of this Brevo (formerly Sendinblue) alternative begin at $9 per month.

3. AWeber

AWeber is the next Brevo (formerly Sendinblue) alternative. Its specialty is that it lets you create professional-looking emails, even without any design experience. That’s because you get access to Canva from your AWeber account. Another strong point of Aweber is its first-class email deliverability.

Features:

• Web push notifications
• Automated email campaigns
• Email templates
• Drag-and-drop email editor
• Email marketing
• Email Segmentation
• Landing page builder
• Analytics and Reporting
• Signup forms

Pros:

• AWeber has an enormous email template library.
• As it integrates with Canva, you can design beautiful email campaigns. 

Suitability: AWeber is a good choice for small-scale businesses. 

Cons:

• Importing new contacts to AWeber is quite inconvenient. 
• AWeber takes into account both subscribed and unsubscribed subscribers as billable contacts. 
• Its email automation features aren’t advanced. 

Pricing: AWeber offers a free plan and the paid plans of this Sendinblue alternative begin at $19.99 per month.

4. GetResponse

Another Sendinblue alternative in our list is GetResponse. It’s one of the pioneer email services to have adopted email automation. It has an elegant and easy-to-use interface. Its reports are real-time, very detailed, and quantified. It’s a great option if you do webinar marketing via your emails. 

Features:

• Email templates
• Drag-and-drop email creator
• High email deliverability
• Email automation
• Email Scheduling
• Triggered emails
• List building

Pros:

• Its email templates are quite authentic.

Usability: It’s user-friendly. It’s ideal for content creators and SaaS businesses.

Cons:

• Its A/B testing analytics is slow and inaccurate.
• It doesn’t allow you to include videos in your emails.
• Its email editor is slow and old-fashioned.

Pricing: GetResponse offers a free plan and the paid plans begin at $ 15/ month.

5. Mailgun

Mailgun is a cloud-based email platform for developers. It’s popular for its easy Simple Mail Transfer Protocol (SMTP) integration and Representational State Transfer (REST)ful API that simplifies the sending of transactional and bulk emails. If your firm sends over 500,000 emails per month, you can avail of its email deliverability services. Its robust email validation facilitates effortless tracking.

Features:

• Email 
• Segmentation
• Personalization
• Email deliverability
• Tracking
• Analytics
• Inbound routing
• Automatic email parsing

Pros:

• Its robust email validation feature makes it a good Sendinblue alternative.

Usability: It’s easy to use and excellent for developers. 

Cons: 

• Focused on developers rather than email marketers. 

Pricing: There’s a free trial that allows 5000 emails for a month. The plans start at $35 per month for 50000 emails.

6. Mailchimp

Mailchimp is an all-inclusive email marketing tool with lots of customizable templates. It lets you A/B test your emails, segment your subscribers meaningfully, target them based on their online behavior, know how each of your campaigns are performing, and recognize how you can optimize their performance in the future. 

Features:

• Templates
• Customization
• Marketing automation
• Transactional emails
• Real-time analytics

Pros:

• Integrates with plenty of third-party tools and software.
• Analytic reports are well-organized and look impressive. 

Usability: It’s user-friendly software, which is ideal for small businesses.

Cons:

• Users report that this software can get clunky at times.
• Its customization options aren’t adequate. 

Pricing: Mailchimp offers a free plan that allows 2000 contacts per month. The paid plans start at $9.99 per month.

7. Pabbly

Pabbly is the next Sendinblue alternative we’ve chosen to present. It has an in-built SMTP and pre-configured settings, which lets you send transactional emails seamlessly. It’s known for its excellent ‘List Cleaning’ feature which facilitates having a contact list with valid email addresses alone. 

Features:

• Templates
• Autoresponder
• Drip automation
• In-built SMTP
• List cleaning
• Promotional emails 
• Form builder 
• Conditional logic (forms)

Pros:

• Its most vital feature, as mentioned earlier, is “list cleaning”.

Usability: It’s easy to use and ideal for startups, agencies, and digital marketers. 

Cons:

• Pabbly doesn’t support mobile devices, which is a major drawback in the increasingly mobile-first digital world.
• When it comes to workflows, it doesn’t have any “autosave” feature. 

Pricing: There’s a free plan offered by the vendor. The paid plans begin at $24 per month.

8. Omnisend 

Omnisend is a completely automated tool for email, push notification, and SMS marketing. It offers a lot of templates and customization options for creating visually appealing marketing emails. You can A/B test them before launching your campaigns. It also has features to collect customer data and analyze campaign performance.

Features:

• Templates
• Customization
• A/B Testing
• Realtime Reporting
• Campaign booster

Pros: 

• Because of its dynamic messaging, it’s suitable for e-commerce businesses. 

Usability: Omnisend is user-friendly and ideal for e-commerce stores and entrepreneurs. 

Cons:

• Its email design options are considerably limited. 
• Whenever updates are made to the platform, users report confusion in navigation. 

Pricing: Omnisend offers a free plan. Its paid plans start at $16 per month.

9. EngageBay

EngageBay is the next software on our list of Sendinblue alternatives. It encompasses marketing, sales, and customer support. It categorizes its offerings into four products viz., the Marketing Bay, CRM & Sales Bay, Service Bay, and All-in-One Suite. You can use it to acquire, nurture, engage, and convert your website visitors. 

Features:

• CRM
• Email Marketing
• Sales
• Lead Scoring
• Segmentation
• Predictive lead scoring
• Workflow automation builder
• Deal management
• Appointment Scheduling 
• Social media management

Pros:

• The tool offers rich functionality.

Usability: EngageBay is a user-friendly platform that best suits small and medium size businesses.

Cons: 

• It offers only limited templates. 
• It becomes easy to use only after you get to understand how to navigate it and it has a steep learning curve.

Pricing: EngageBay offers a free plan. The paid plans begin at $14.99 per month.

10. ActiveCampaign

ActiveCampaign is a platform for email marketing and marketing automation. It’s dedicated to delivering enhanced customer experience via lead nurturing, personalization, and targeted email campaigns. Its customization and reporting features are also highly advanced. 

Features:

• Email Marketing
• Marketing Automation
• Customization
• Targeting
• Personalization
• Lead Nurturing
• Reporting
• Automated workflows
• Integrations

Pros:

• It lets you include videos, images, and graphics to your emails.
• It allows users to manage emails, leads, and newsletters on a common interface.

Usability: It isn’t quite user-friendly and would require their team’s support in the initial phase. Ideal for small and medium-sized businesses.

Cons:

• It’s ideal only for small and medium businesses, and not larger ones
• Its user interface looks old-fashioned.

Pricing: There’s no free plan available. The paid plans start at $29 per month. 

11. GoSquared

GoSquared is an email and text marketing automation platform for SaaS companies. In it, you can find everything that SaaS businesses need for managing and scaling their marketing. It combines marketing workflows, intelligent live chat, customer segmentation, and real-time website analytics. 

Features: 

• Marketing automation
• Email marketing
• SMS marketing
• Customer Segmentation
• Marketing Workflows
• Livechat
• Real-time web analytics

Pros:

• GoSquared facilitates quick migration from other platforms.

Usability: GoSquared is user-friendly and ideal for SaaS businesses. 

Cons: 

• Its major disadvantage is its incompatibility with certain browsers. 
• It also has some technical limitations. 

Pricing: GoSquared offers a free plan and the paid plans of this Sendinblue alternative start at $29 per month. 

12. SendX

Though SendX isn’t as popular as the Sendinblue alternatives discussed so far, it’s feature-rich and ideal for email automation. With it, you can send unlimited email sends every month. It has a unique feature called Opti-Send technology to boost email deliverability. And its built-in heatmap tracking helps you deeply analyze the performance of your campaigns.  

Features:

• Unlimited emails
• Email marketing
• Visual email editor
• Stock images
• Workflow builder
• Opti-Send technology
• Automation
• A/B Testing
• Advanced Segmentation 
• Heatmap Tracking
• Real-time notifications
• In-app messages 

Pros:

• SendX offers a full-featured risk-free free trial. 

Usability: SendX is user-friendly and ideal for small businesses. 

Cons:

• Its third-party integrations are considerably limited.
• Owing to the relative newness of the platform, its performance isn’t proven. 

Pricing: SendX doesn’t offer a free plan and the paid plans of this software begin at $7.49 per month and come with a free trial. 

13. Campaign Monitor

The final candidate is Campaign Monitor. It’s a solution for email marketing and advertising. You can create your emails with the numerous dynamic templates it offers. You can reach out to your audience in a well-targeted manner by constructing meaningful customer segments. 

Features:

• Email marketing
• Free image gallery
• Email templates
• Mobile responsive
• Drag and drop email builder
• Automation
• Transactional emails 
• Segmentation
• Integrations
• A/B testing
• Popups and forms
• Social media marketing
• Real-time reporting

Pros: 

• Its templates are quite good. 
• It’s easy to use. 

Usability: It’s user-friendly and convenient and ideal for small businesses. 

Cons: 

• There aren’t workflow templates available. 
• Initially, it’s quite difficult to import contacts.
• It doesn’t fit large businesses. 

Pricing: There isn’t a free plan available and the paid plans of this Sendinblue alternative start at $9 per month. 

Conclusion

This blog has presented to you 13 of the best Sendinblue alternatives. Choose one of them based on your requirements and budget. If you’d like to use one right away, why don’t you please try NotifyVisitors for free! We are sure you’ll be thoroughly happy with it!

FAQs

1. What are the major disadvantages of Sendinblue?

Sendinblue has several disadvantages. Some of them are limited templates for emails and signup forms, limited integrations, restricted workflows for eCommerce users, instances of freezing up, lack of phone support in the free plan, etc. 

2. Which is the best Sendinblue alternative?

NotifyVisitors is the best Sendinblue alternative as it enables omnichannel marketing, offers a feature-rich free plan, and its paid plans have high-end features to aid in your online marketing. 

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Free Email Marketing Software & Tools [Compared]
• Top 15 Benefits of Email Marketing for Businesses
• Email Marketing Checklist: 21 Points to Send Error-Free Emails