Email marketing is constantly evolving as consumer preferences shift toward more personalized experiences. Most people check their email daily; the average email open rate is 17.61%.
What is the first step to making your email KPIs robust? Clear email lists. Clean email lists (along with a great email marketing strategy) will keep your email engagement high and spam and unsubscribe rates low.
In this blog, you will learn about email list cleaning and its best tips and services to use in 2023.
What is Email List Cleaning?
Email list cleaning removes invalid, inactive, and duplicate email addresses from an email list. It is an essential step in email marketing to ensure that your messages reach the intended recipients and maintain the health of your email campaigns.
Cleaning your email list involves removing email addresses that are no longer valid, such as those with typos, fake, or invalid domains.
It also eliminates subscribers who last engaged with your emails a while ago, such as those who haven’t opened or clicked your emails in the last few months. Additionally, you need to remove duplicate email addresses, which can harm your email deliverability and result in spam complaints.
By cleaning your email list, you can increase the effectiveness of your email campaigns, improve your email deliverability rates, and reduce the chances of your emails being marked as spam. It also helps you maintain compliance with email marketing regulations such as GDPR and CAN-SPAM.
Why is Cleaning Your Email Lists Important?
- Improved Deliverability: Deliverability is the percentage of emails that reach the recipient’s inbox successfully. By removing invalid, inactive, and duplicate email addresses, your email list becomes more accurate, making your emails more likely to reach the intended recipients.
It increases your chances of getting a response from your audience and helps you achieve your email marketing goals.
- Better Engagement Rates: You can expect better engagement rates when you send emails to a clean email list. It is because your emails are more likely to reach people who are interested in your content and more likely to engage with it.
It leads to better open rates, click-through rates, and conversion rates, which are all essential metrics for measuring the success of your email marketing campaign.
- Reduced Bounce Rates: When an email is sent to an invalid or non-existent email address, it returns to the sender. High bounce rates can harm your sender’s reputation and reduce your deliverability rates. Removing invalid email addresses from your email list can reduce bounce rates and improve your sender reputation.
- Cost Savings: Email marketing platforms often charge based on the number of subscribers in your list. By removing invalid and inactive email addresses, you can reduce the number of subscribers in your inventory and save money on email marketing costs.
- Compliance: Email list cleaning is essential to maintain compliance with email marketing regulations such as GDPR and CAN-SPAM. These regulations require that you only send emails to people who have opted-in to receive them, and you must provide an easy way for them to unsubscribe.
Removing inactive and invalid email addresses ensures you only send emails to people who have permitted you to contact them.
5 Best Tips to Clean Your Email Lists
1. Use an Email Verification Tool
An email verification tool can help you identify and remove invalid email addresses from your email list. These tools use various methods, such as syntax checking, domain verification, and SMTP validation, to check if an email address is valid, active, and associated with a natural person or business.
By removing invalid email addresses from your list, you can improve your email deliverability rates, reduce bounce rates, and increase engagement rates.
2. Segment Your List
Segmenting your email list by engagement levels can help you identify inactive subscribers who last opened or clicked your emails a while ago. You can then remove these subscribers or send them a re-engagement campaign to try and win them back.
Segmenting your list can also help you send targeted and personalized emails to specific groups of subscribers, which can lead to higher open and click-through rates.
3. Remove Duplicate Email Addresses
Duplicate email addresses can harm your email deliverability and result in spam complaints. Use a tool like Excel to remove duplicate email addresses from your list. You can also use an email marketing platform that automatically removes duplicates from your list.
4. Remove Role-Based Email Addresses
Role-based email addresses, such as info@, sales@, and support@, can often lead to high bounce and low engagement rates. These email addresses are typically used for business purposes and are not associated with a specific person. Remove these email addresses from your list to improve email deliverability and engagement rates.
5. Re-Confirm Your Email List
A reconfirmation campaign can help you identify subscribers no longer interested in receiving your emails. Send a confirmation email to your subscribers, asking them to confirm that they want to continue receiving your emails.
You can then remove subscribers who don’t respond or confirm their subscription. This process can help you maintain a clean email list and improve engagement rates.
Best Email List Cleaning Services to Use in 2023
ZeroBounce is an email validation service that uses various techniques to verify email addresses, including syntax checking, domain verification, and SMTP validation. ZeroBounce also checks for abuse emails, disposable emails, and catch-all emails.
The service claims a 98.8% accuracy rate and provides real-time email verification. ZeroBounce offers bulk email verification.
NeverBounce is an email verification service that uses a three-step verification process to check if an email address is valid, active, and not risky. The service checks syntax errors, domain validation, and SMTP verification. NeverBounce also provides a bulk email verification feature and integration with popular email marketing platforms.
BriteVerify is an email validation service that checks for syntax errors, email address duplication, and domain validation. The service offers real-time email verification and integration with popular email marketing platforms. BriteVerify also provides a spam trap removal feature to identify and remove spam trap email addresses from your list.
QuickEmailVerification is an email verification service that checks for syntax errors, email address duplication, and domain validation. The service also provides a catch-all domain checker feature to identify catch-all email addresses. QuickEmailVerification offers real-time email verification.
Clearout is an email verification and validation service providing a comprehensive email list cleaning solution—the service checks for syntax errors, email address duplication, domain validation, and more.
Clearout also provides a spam trap removal feature to identify and remove spam trap email addresses from your list. The service offers real-time email verification and integrates with major platforms.
When choosing an email list cleaning service, consider your specific needs and select a service that meets your requirements. Factors to consider include accuracy, speed, integration, customer support, and pricing.
In conclusion, email list cleaning is essential to maintain the health of your email marketing campaign. By using an email verification tool, segmenting your list, removing duplicates and role-based email addresses, and re-confirming your list, you can improve your email deliverability and engagement rates and reduce your bounce rates.
1. What is Email List Cleaning?
Email list cleaning removes invalid, inactive, or risky email addresses from your email list. This helps to improve email deliverability, reduce bounce rates, and increase engagement with your subscribers.
2. Why is Cleaning Email Lists Important?
It is essential because it helps ensure your emails are delivered to real, active email addresses. Removing invalid or inactive email addresses can reduce bounce rates and avoid being marked as spam. It can also increase engagement with your subscribers and improve your email marketing ROI.
3. How does email list cleaning work?
It involves using a service that checks each email address on your list for validity, activity, and risk. The service then provides a report that shows which email addresses are valid, inactive, or risky. The service may use various techniques, such as syntax checking, domain verification, and SMTP validation, to verify email addresses.