When it comes to email campaigns, timing is everything. Sending your newsletter at the right time can mean the difference between a successful campaign and one that falls flat. But what is the best time to send an email newsletter? The answer may surprise you.
A recent study by MailChimp looked at over 2 billion emails sent through their platform to find out when people are most likely to engage with an email campaign. The results showed that there are certain times of day and week that work better than others for sending newsletters.
For instance, they found that Monday mornings are generally the best time to send an email, with Tuesday coming in a close second. Wednesday is also a good day for sending emails, although engagement tends to drop off toward the end of the week. As far as time of day goes, early morning and late evening tend to be the best times to send an email newsletter.
So there you have it! If you want your next email campaign to perform well, make sure you send it out on a Monday morning or Tuesday evening. And if you really want to get people’s attention, try sending it first thing in the morning or right before bedtime.
With these tips in mind, you should be able to learn the best time to send an email newsletter that will boost your email campaign performance significantly!
5 Tips on the best time to send an email newsletter
1. The best time to send an email newsletter is on a Tuesday between 10-11 am
Most people will have already started their workday and be ready for a break when the email hits their inbox on a Tuesday between 10-11 am. It’s the perfect time to send an email newsletter to maximize campaign performance, as prospects are likely settled in with a hot beverage in hand.
This timing allows for your message to be seen and heard over the hustle and bustle of busy schedules with minimal distraction from competing emails.
Since it is early enough in the week to catch attention but still close enough to the weekend for subscribers to remember it, sending out newsletters at this time might see advantageous results.
2. You should segment your list so that you are sending the right message to the right people at the right time
Creating an effective email marketing campaign takes careful thought and preparation; getting the timing just right is an essential part of this process.
Knowing when to send your emails can be the key to success, and one of the best ways to make sure your message is received at the optimal time is to segment your email list. This means dividing the list into smaller groups according to interests, values and other criteria so you can craft content tailored specifically for each segment.
For example, if an event promotions company is sending out a newsletter about their upcoming events, they could break down their mailing list into two categories: those who already have tickets and those who do not.
By segmenting your list, you therefore ensure that everyone receives a personalized email which speaks directly to them, thus boosting your campaign performance exponentially!
3. You can use A/B testing to figure out what time works best for your audience
A/B testing can be a great tool to maximize the performance of your email campaigns. With A/B testing, you can test out different times of day that you’re sending your emails and see which one gives you the best results with your audience.
Depending on where your target audience is located, what schedules they have, or even what time of day incentivizes them more to open emails, you can use A/B testing to determine exactly when works best for you to send out an email newsletter.
This ensures that your overall campaign performance is improved and successful.
4. Make sure you have a good subject line and content that will interest your readers
Craft a creative and interesting subject line for your email newsletter to ensure that your readers are intrigued to read more.
Your subject should be convincing enough for them to open the message, but don’t give too much away – you still want to keep something as a surprise.
Once they open it, make sure the content is well-written and engaging. Make it informational and worth reading by providing information that readers don’t already have or presenting it in an inspiring way.
The content should also include visuals if possible, like high-quality images or GIFs, as this can easily ensure that the reader finishes the entire newsletter.
5. Test different times and days to see what works best for your particular campaign
Finding the right time to send your email newsletter can be a daunting task, as timing is key in terms of improving campaign performance.
Testing different times and days is an incredibly valuable exercise because what works best for one set of customers may not work for another.
To maximize your reach and engagement with recipients, it’s important to experiment with different strategies such as retrying sending emails at different times or testing through A/B split-testing campaigns so you can see where the biggest return on investment lies.
Gathering insights from these experiments will enable you to gain a better understanding of when is the best time for your particular campaign so that you can achieve optimal results and increase subscriber engagement.
If you want to improve the performance of your email newsletter campaigns, there are a few things you can do. First, segment your list so that you are sending the right message to the right people at the right time.
Second, use A/B testing to figure out what time works best for your audience. Third, make sure you have a good subject line and content that will interest your readers.
Fourth, test different times and days to see what works best for your particular campaign. By following these tips, you should be able to improve the performance of your email newsletter campaigns and get more people to read your newsletters.
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