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What is Email Automation? 5 Best Tools & Strategies to Grow your Business

Email marketing has picked up the pace and become an inevitable part of every marketer’s marketing strategy. Apart from pushing customers to purchase products, email marketing has also proven to improve relationships between customers and prospects. 

Communication is key when it comes to marketing a brand appropriately; hence, brands interact with customers by sending them newsletters, asking for reviews and ratings, or any other campaign. Email marketing has become the most effective and smartest way to interact with customers. 

If you are a brand marketer and have not yet leveraged this marketing form in your marketing game, then you are missing a lot.

In this blog, we will be highlighting a few tools and strategies that can help you improve your email marketing. However, first, here’s a brief detail about email automation

What is Email Automation? – A Quick Overview 

Frequently triggered emails mainly driven by a customer’s behavior can be termed email automation. These emails are sent by service providers based on the customer’s activity. 

Due to technological advancements, marketers have started automating emails to interact with their audience at the right time. Businesses have widely accepted this method to prompt interaction with their audience. 

5 Best Strategies to Grow your Business through Email Automation

1. Include Customer Testimonials & Reviews 

Include Customer Testimonials & Reviews

Nowadays, brands and businesses must build their social proof as it helps them win over the trust and confidence of their potential customers. User-Generated Content plays a crucial role when it comes to establishing their brand’s social proof. 

Customer reviews come under user-generated content and have successfully converted potential customers into loyal customers. The logic here is that just like people, customers trust other customers and have faith in their recommendations.

Call it a humanistic approach towards marketing, but the first thing every customer does when they want to take up a service or product is to Google it, right? 

Furthermore, including reviews and ratings of your customers from sources like Google, Facebook, Yelp, etc., to touchpoints like Email marketing is a genius move to get more people talking about your brand or to spread awareness about your product. 

If you are guessing how to collect the reviews, the needful can be done using a social media aggregation tool like Taggbox Widget.

You can not just collect but also customize, personalize, moderate, and analyze the performance of the content later. It is one of the best tools in the market, and using it can help your brand grow like never before. 

2. Send Feedback Forms 

Send Feedback Forms

Another great move to understand the mindset and experience of your customer is to send them automated feedback forms. The best tip would be to wait for the customers to receive their product and use it before sending the mail. 

You can send the mail 2 days after your customer receives the product. This way, they will have ample time to use and judge the performance of your product. Moreover, it leaves a positive impression on the customer, and they see you as a brand that is open to constructive feedback. 

3. Promotional Deals & Discount Mails 

Nothing gives customers more happiness than an amazing deal or discount on their favorite product. 

However, no matter how much customers like a product, they hold back if the prices are too high. If a customer is visiting your website repeatedly but not purchasing, you can send an automated email to them, giving them a limited period of time to purchase the product at an exclusive discount. 

4. Newsletters To Subscribers 

Sending your customers a weekly or monthly newsletter is a great way to interact with them and create a personal relationship with them. 

You can send newsletters to your subscribers, and if you launch a new product, you can keep a special deal just for your subscribers to grab the product on priority.

You can even offer a promo code for them to use. Tools like NotifyVisitors are perfect for not just creating a newsletter in a jiffy but also sending them over to your subscribers when scheduled. 

5. Send Welcome Emails 

Send Welcome Emails

Making a customer feel special is a brilliant move to leave a lasting impression on them. Make it a point to always send automated mail whenever a customer purchases a product for the first time or a visitor takes up a subscription. 

If your customers need to follow more steps to complete a purchase or process, such emails are perfect for giving them better clarity and engaging them even more. 

Outstanding Tools to make Email Automation simpler 

1. NotifyVisitors 


NotifyVisitors is an ideal tool for email marketing as, apart from email automation, it allows users to create highly engaging campaigns tastefully as per their preference. The tool comes with a drag-and-drop content editor, making the process much more efficient. 

The best part is that the tool users can complete the process in a few taps and clicks without any coding or prior technical knowledge. NotifyVisitors is highly responsive and a must for all budding marketers. 

2. Mailjet 


First up on the list is the Mailjet, a super-efficient email marketing tool that offers splendid features to its users. 

It comes with a multitude of design template options for the users to target their audience more effectively. The tool offers subscribers a Free account to start the process immediately and a drag-and-drop editor to create campaigns of their choice. 

3. Mailchimp 


Next is Mailchimp, and if you are a marketer, you must be well acquainted with this tool as it is considered one of the best and most popular options for email marketing.

The best part of the tool is the set of features that comes along with it. From the landing page builder, retargeting ads, and A/B testing to marketing automation, this tool has something for every budding marketer! 

4. Mailer Lite

Mailer Lite

Considered one of the best options for advanced email marketing, the next tool on the list is Mailer lite. 

Even though the tool does not comprise pre-designed template options, it offers designed content blocks that suffice well. Apart from the regular images and texts, the users can also include elements like a countdown, product details, blogs, etc. 

5. Zoho Campaigns

Zoho Campaigns

Lastly, we have Zoho campaigns on the list. Using this tool, brands and marketers can send up to 12,000 emails per month. The tool comes with a drag-and-drop editor. 

Other features of the tool are automation features, audience segmentation, and a wide range of professional pre-designed templates. 

Key Takeaways 

This brings us to the end of this post, and you are now ready to leverage the strategies mentioned earlier in your Email marketing. What are you waiting for now? Get going and leverage these points to take your business to new heights!


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.