11 Best Mailerlite Alternatives & Competitors 2024 (Detailed Review)

Email is a widely used marketing channel today. Many software solutions- both simple and sophisticated, have emerged to address the email marketing needs of brands and businesses. One of them is MailerLite. However, it isn’t the only option out there.

This blog brings to you some of the best MailerLite alternatives out there. You’ll find a short description of each of them along with their features, pros, cons, and pricing. Let’s dive in.

11 Best MailerLite Alternatives for Your Email Marketing 

1. NotifyVisitors

NotifyVisitors is the best MailerLite alternative. It offers omnichannel marketing automation software that facilitates marketing via email, Whatsapp, text, and push notifications. This software also incorporates lead forms and NPS. You can personalize campaigns and communication messages with its segmentation and real-time analytics.

You can create a variety of customer segments based on their details, online behaviour, and more. You can also set triggers to automate the sending of relevant campaigns to each segment. Moreover, it seamlessly integrates with many platforms including Shopify, ShopifyPlus, BigCommerce, Woocommerce, Magento, Drupal, WordPress, and more. 

Features:

• Single step Integrations
• Automated campaign
• Advanced Segmentation
• Personalization messaging
• WhatsApp marketing
• Text marketing
• Signup forms
• Lead Forms
• Push notifications
• Triggered campaigns
• Realtime Reporting

Merits:

• One-click integrations with many third-party platforms and tools.
• Complete data syncing.
• Free product demo.

Pricing: NotifyVisitors offer a free plan and its paid plans start at $60 per month and you can try it for free for 15 days. 

2. Aweber

AWeber is a good Mailerlite alternative to help you design professional-looking emails even if you don’t have design experience. For, it integrates seamlessly with Canva. It’s also known for its outstanding email deliverability. This tool best suits small-scale businesses.

Features:

• Email templates
• Email Segmentation
• Signup forms
• Drag-and-drop email editor
• Web push notifications
• Automated email campaigns

Merits:

• AWeber’s email template library is huge.
• Canva integration facilitates better email designs. 

Demerits: 

• Poses hardships while importing new contacts.
• This tool considers both subscribed and unsubscribed contacts as billable subscribers. 

Pricing: There’s a free plan that lets up to 500 subscribers available. The paid plans start at $19.99 per month for up to 500 subscribers.

3. GoSquared

GoSquared is a marketing automation platform for SaaS companies. It has every functionality that SaaS entrepreneurs need for supporting and scaling their businesses. It incorporates text and email marketing along with live chat, customer segmentation, marketing workflows, and lead capture. 

Features: 

• Email
• Text
• Marketing automation
• Contact Management
• Live chat
• Lead Management
• Segmentation
• Mobile access
• Real-time analytics

Merits:

• Migrating from other platforms is a breeze. 

Demerits: 

• Analytic reporting is considered to be inadequate.
• Exporting the reported data to Excel is also problematic. 

Pricing: This MailerLite alternative offers a free plan. The paid plans start at $29 per month. 

4. EngageBay

EngageBay is the next MailerLite alternative on the list. It’s a comprehensive sales and marketing platform that best suits small businesses. Apart from email marketing, it also allows social media management. 

Features:

• Email Templates 
• Drag-and-drop email builder 
• Segmentation
• Predictive lead scoring
• Targeting 
• Email Personalization 
• Social media management 
• Tracking

Merits:

• It has a huge library of email and landing page templates. 
• Facilitates send time optimization and timezone-based email delivery.

Demerits:

• Users report the platform to be glitchy due to the constant upgrades made. 

Pricing: This MailerLite alternative doesn’t offer a free plan. The paid plans start at $24 per month and you can try it for free for 14 days. 

5. Benchmark Email

Benchmark Email is a marketing automation software. It facilitates contextual email marketing and thereby increases engagement and conversions rate. It also lets you automate the sending of emails at the usual time when most subscribers check them. 

Features:

• Email marketing
• Surveys 
• Integrations
• Mobile-responsive
• Landing page builder
• Contextual content
• Lead generation
• Templates
• Customization
• Reporting

Merits:

• It allows “pre-send testing”, in which you can test out and preview your email before you can launch the campaigns. 

Demerits:

• Larger businesses that need to send numerous emails wouldn’t benefit from it. 

 Pricing: This MailerLite alternative offers a free plan. The paid plans start at $13 per month. 

6. SharpSpring

SharpSpring is the costliest MailerLite alternative on the list. It’s an email and social media marketing automation software that also encompasses sales automation and CRM. You can schedule your marketing campaigns and social media posts with its Content Calendar.  

Features:

• Email marketing
• Content calendar
• Integrations
• Social media marketing
• Lead scoring
• Landing page editor
• Analytics
• Retargeting
• Web Tracking

Merits: 

• Its marketing automation can encompass several customer journey scenarios. 

Demerits:

• The templates aren’t professional-looking. 
• The process of updating bounced contacts is cumbersome. 

Pricing: This MailerLite alternative doesn’t offer a free plan. The paid plans start at $449 per month and you can try it for free for 14 days. 

7. Mailjet

Mailjet is the next MailerLite alternative. It’s an email marketing automation software. Its drag-and-drop email editor is intuitive and sophisticated. So, you can create appealing emails from templates or scratch and include your brand content, links, images, and videos. You can also set user permissions and lock specific sections to ensure uniformity. 

Features:

• Email marketing automation
• Templates
• Customization
• Contact management 
• Realtime team collaboration
• Integrations
• A/B Testing
• Segmentation
• Personalization
• Tracking

Merits:

• Ensures high deliverability of your marketing emails. 
• It provides real-time statistics of deliverability and engagement. 

Demerits:

• The user interface needs to be updated.  
• Unsubscribing your email removes a subscriber from a particular email campaign alone, and not from all marketing emails from you. 

Pricing: This MailerLite alternative offers a free plan. The paid plans start at $15 per month.  

8. Copper

The next MailerLite alternative on our list is Copper. It’s an email marketing and CRM tool that seamlessly integrates with Google workspace. It syncs your audience between Google and your other tools automatically. You can view the progress of deals with its drag-and-drop visual pipelines.

Features:

• Google Workspace CRM
• Email marketing
• Automated workflows 
• Team collaboration
• Contact Management
• Integrations
• Prebuilt dashboards
• Sales dashboard
• Analytics

Merits:

• Integrates with Gmail, and therefore, is a great option for teams collaborating through Gmail
• It offers tools for managing your projects.  

Demerits:

• Users report experiencing occasional technical glitches.  
• Large businesses won’t benefit much from using this software.

Pricing: This MailerLite alternative doesn’t offer a free plan. The paid plans start at $23 per month and you can try it for free for 14 days. 

9. ConvertKit

ConvertKit has been designed exclusively to help creative businesses like music, blogging, art, photography, etc. with their email marketing. Such businesses can automate their marketing to sell digital products. The software automatically tags users based on their actions. 

Features: 

• Email marketing automation
• Mobile responsive
•  E-commerce Integrations
• Engagement Scoring 
• A/B testing
• Form Builder
• Autoresponders
• Concierge migration
• Analytics

Merits:

• Its email deliverability is good.

Demerits:

• Poses bug issues at times.
• Lacks some standard integrations. 

Pricing: This MailerLite alternative offers a free plan. The paid plans start at $9 per month and you can try it for free for 14 days.

10. SendX

SendX is an email marketing software. You can send unlimited emails to your subscribers each month. It employs a mechanism called Opti-Send technology to ensure high email deliverability. Its built-in heatmap tracking allows detailed analysis of campaign performance. 

Features:

• Email deliverability
• Unlimited emails
• Automation
• A/B Testing
• Stock images
• Workflow builder (visual)
• In-app messages 
• Real-time notifications
• Heatmap Tracking
• Advanced Segmentation 

Merits:

• Its free trial includes all of its features, even high-end.

Demerits:

• It integrates with limited third-party tools and platforms only.
• The portal loads slowly.

Pricing: This MailerLite alternative doesn’t offer a free plan. The paid plans start at $7.49 per month and you can try them for free for 14 days. 

11. ActiveCampaign

Next MailerLite alternative on the list is ActiveCampaign. It lets you run email campaigns, automate your marketing, and manage customer relationships. It lets you customize every part of any workflow. 

Features:

• CRM
• Integrations
• Email marketing automation
• Segmentation
• Lead scoring
• Customizable Workflows

Merits:

• Its segmentation is highly advanced and detailed. 

Demerits:

• The features offered in its basic plan are plain. Advanced features like automation are lacking. 

Pricing: This MailerLite alternative doesn’t offer a free plan. The paid plans start at $29 per month and you can try them for free for 14 days. 

12. Mailchimp

Mailchimp is the final software in our list of MailerLite alternatives. This email marketing software incorporates artificial intelligence, automation, segmentation, and analytics to deliver highly personalized campaigns. This platform also includes opt-in forms, social media ads, and landing pages. 

Features:

• Marketing automation
• Email marketing
• Landing pages
• Social media ads
• AI/Machine Learning
• A/B testing
• Email templates
• Segmentation
• Real-time reporting

Merits:

• It offers loads of third-party integrations.
• Its reports are easily understandable. 

Demerits:

• Occasionally, the backend gets clunky. 
• Options for customization are limited.  

Pricing: This MailerLite alternative offers a free plan. The paid plans start at $9.99 per month and you can try it for free for 30 days. 

Conclusion

There, you have our list of the best MailerLite alternatives for email marketing. Before you choose among them, analyze their offerings, pros, cons, and pricing carefully. We invite you to try NotifyVisitors for free right away! We’re sure you’ll be thoroughly happy with it!

FAQs

1. What is the Best Alternative to MailerLite?

NotifyVisitors is the best MailerLite alternative. That’s because it’s an omnichannel marketing software that encompasses email, text, Whatsapp, and push notification marketing is feature-rich, and offers a generous free plan. 

2. How Do I Know Whether NotifyVisitors Would Best Suit My Business Needs?

Watch NotifyVisitors’ free demo to understand whether or not the product would suit your business needs. We also recommend that you take up the 14-day free trial offered.

3. Is It Easy to Migrate From My Current Email Service Provider to NotifyVisitors?

Yes, it’s absolutely easy to migrate from your current email service provider to NotifyVisitors. For, it offers quick one-click migration. 

Also Read:

• 19 Best eCommerce Email Marketing Software
• 17 Free Email Marketing Software & Tools [Compared]
• 14 Best Email Automation Tools to Try [Compared]
• 10 Best Email Marketing Strategy for Successful Campaign
• Top 15 Benefits of Email Marketing for Businesses