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15 Types of Emails You Should Send to Your Email List

Email marketing is one of the best channels for sales, whether you’re just starting or doing it for a long time. Marketers always explore new ways to create connections and increase sales.

The best marketing medium for increasing brand recognition and driving sales has always been email marketing. In this blog, we will discuss 15 types of emails you should send to your email list.

15 Types of Emails to Send Customers

Here are 15 different types of emails you will be sent to your subscribers.

1. Welcome email

Welcome emails are sent to new readers after they opt in or sign up on your email list. It’s one of the most commonly used email types to convey gratitude and familiarize your brand to new customers.

The open rates of welcome emails are usually higher, so your goal should be to design a visually appealing email that can create a long-lasting memory. Apart from welcoming new customers, these emails should also give them an idea of what content to expect from your company in the future.

The welcome emails also emphasize key features, brief instructions on using your services, and other useful information to assist your new subscriber use your products or services.

2. Newsletter emails

A newsletter email is another popular type of email sent out to subscribers regularly. They usually incorporate the latest information about your blog or company and any other updates that interest the subscriber.

The primary purpose of a newsletter email campaign is to be in regular contact with your readers and facilitate your website or blog traffic. 

It can enable you to convert your subscribers into paying customers. It’s necessary to ensure that your newsletters have engaging, well-structured, personalized information to meet these goals.

3. Promotional emails

Promotional emails include discounts or special deals to foster the company’s products and services. These emails encourage subscribers to buy and convert them to paying customers.

When sending out promotional emails, it’s important to segment your email recipients and offer personalized content based on their preferences and requirements.

A promotional email can keep new and lost customers, so your goals must be clear and specific.

4. Special occasion emails

A special occasion email employs the opportunity to mark a milestone or a special occasion like a birthday or holiday. You can send the email on a memorable day and a few days ahead to improve your purchase chances. 

The email should concentrate on a celebratory spirit in both the visuals and content. This email campaign makes your readers feel wonderful and helps distinguish your company from competitors.

5. Abandoned cart emails

Abandoned cart emails

When a customer adds a product to their cart but doesn’t buy it, you can send an abandoned cart email to encourage them to finish the transaction. This type of email reminds them of the products they are considering.

Businesses can even send these types of emails at various time frames, such as a few hours or days after the customer exits the website. 

6. Confirmation emails

Confirmation emails are similar to transactional emails; besides, they usually don’t need further action from the customer. 

You can utilize these types of emails as a confirmation that something has occurred. You might send this email to ensure a purchase has gone through or that an item has shipped.  

7. Progress emails

You might benefit from sending progress emails if you present a service that customers use to learn or enhance their skills.

These emails remind and compliment the customer on the work they’ve accomplished using your service. 

This can show them that you’re invested in their growth and appreciate them selecting your service. 

8. Review emails

Review emails to let customers know how they feel about your product or service. These emails might ask them to do various things, such as writing a thorough review that will emerge on the website or rating the product out of five stars. Having favorable reviews might then influence future customers to purchase your product. 

9. Announcement emails

When you introduce a new product or service, add a new feature to your existing product, or announce a new event, send an email to your subscribers to help them know and be a part of your brand. The purpose of an announcement email is to stimulate interest in something new offered by your company.

It’s a simple yet compelling email that takes little time to set up and allows you to conjure up the excitement of your readers. 

To build an effective email, clearly express the announcement in the subject line, offer a brief description of your company’s new product or services, or supply information about an upcoming event.

10. Lead nurturing email

Lead nurturing email is another type of email help target users who haven’t bought anything from your company. The main idea behind these emails is to encourage your customers and prompt them to buy by demonstrating the benefits of your products or services. 

Your purpose should be to convert readers into paying customers and, finally, to repeat customers. To build a successful lead-nurturing email, it’s important to comprehend and give importance to a recipient’s interests, requirements, and pain points. 

This will help you to create valuable personalized content that will entice customers and help them get the maximum benefit.

Lead nurturing emails to let you; 

  • Focus on the content on user’s behavior, pushing them down the funnel 
  • Turn prospects into customers and existing customers to repeat buyers 
  • Free relevant information (like tips) for engaging prospects etc.  

11. Survey emails

Survey emails

Survey emails let you obtain valuable feedback from your customers. You can utilize these emails to ask questions about your existing products or services and collect your customers’ opinions. These surveys are usually short enough for the customer to complete relatively quickly. 

12. Free offer email

Like promotional emails, a free offer email is a way to make your customers invested in your product or service by delivering a gift for free. 

These gifts are usually virtual downloads, such as white papers or software. Your customers may also feel glad to stay subscribed to your email list if they know they can obtain free products from it. 

13. Anniversary emails

You can celebrate your customers by sending them an anniversary email to show gratitude for staying subscribed to the list. You might send these types of emails annually.

These emails are also helpful in representing important milestones for the email list in general. For instance, you can email your entire list if it reaches a certain number of subscribers.

14. Transactional email

Transactional email

Transactional emails are messages initiated due to a specific action done by your subscribers. You can send these emails to inform subscribers of any changes made to their account, give subscription and payment confirmation and remind them of free trial expirations. 

These emails seek to provide the needed information to your readers. The click-through rates of these transactional emails are usually high because customers expect these emails to result from a completed action.

15. Reorder emails

If you sell products that customers regularly use, sending reorder emails may be a great idea. This email reminds your customers to order more of your product, and you can send them regularly, such as every month.  You can also incorporate special offers in these types of emails. 


After reading this blog, you may have learned about the different types of emails. There is an email for every occasion and purpose, so make sure you leverage it and engage your customers effectively. 

If you want to launch different types of email campaigns then don’t forget to get started with our free plan. To know more about our plans and features schedule a free demo.

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Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.