What is an Email Blast? How to Create and Send it (Top 5 Examples)

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Email may seem out of fashion to many, but in the world of marketing, it still dominates. The reasons are pretty simple. It is helpful in increasing brand awareness, sales, and communication with the customers, and that too at a much lower cost compared to traditional advertising.

Today, we want to talk about Email Blasts, which many find a highly effective marketing strategy and many just annoying and risky.

What is an Email Blast? 

As per the general explanation, it is an act of sending a single email message to lots of customers at once. Here, instead of communicating on an individual basis, you simultaneously target all contacts in your mailing list.

To make it sound less aggressive, many people prefer calling it an Email campaign. Generally, Email blasts are used to send promotional content and newsletter.

They also come in handy when you need to tell your customers about any heavy discount or special offer. Now, the thought arises: “If Email blast is so good, then why is it considered not relevant today?” The answer to this question is not so simple, and let us explain why.

What makes Email blasts outdated?

An email blast is a quick way to reach a wide audience, but it is not enough as it lacks the most important aspect of marketing – a personal touch! Yes, it earned itself a lot of respect in the early years of the Internet because, back then, the only goal of brands was to reach as many people as possible. But things have changed now. 

To get good returns from your marketing campaigns, you have to consider the individual choices, priorities, likes, and dislikes of your customers. Let us dive a bit deeper to understand more about the downsides of the Email blast.

1. Not Segmented

Every customer is unique; therefore, a single approach doesn’t work on all of them, and Email blast ignores this very fact. Segmenting customers on the basis of their characteristics helps you know the factors that influence their buying behavior. Without considering these factors, sending un-segmented Emails can do more harm than good.

2. Not Personalized

Not Personalized

Personalized email marketing helps you make customers feel valued and appreciated, and as a result, you get more conversion, revenue, and engagement. And the problem with Email blasting is that it doesn’t leave you much space to tailor the email content to your customers’ needs. Not personalized emails also have a high chance of going to the spam section.

3. Not Consistent

Email blasts are usually not consistent in nature, and the reason is insufficient planning behind them. No matter how much effort you put into creating the marketing campaign, the impact won’t be significant. A few unexpected emails can’t make customers confident enough about your brand.

Similarly, your infrequent email ads don’t tell customers about your brand’s reliability, making them wonder whether you’re trustworthy.

Is Email blast nothing but a waste of resources? 

Absolutely, Not! There are so many marketing mediums at hand, but email is still the most reliable one. With proper planning and the use of new technologies, you can take full advantage of an Email blast to grow your business. How does it need to be done? That’s what we are going to discuss now.

How to create an effective Email blast and send it?

Today, an email blast is used by a number of brands, including both small and big, to regularly update their customers about new product launches, discount offers, etc. And the results they are getting from it are magnificent. That’s because they are creating and sending email blasts in the right way. Here are the steps that you can follow to do the same.

1. Know What You Want

The foremost task is to define the goals you want to achieve through the email blast campaign. For example, are you looking to get more user sign-ups on your website? Or do you want to put more focus on increasing demo bookings for your product?

You have to work on knowing about your priorities because without having a clear vision, sending emails in bulk may not give good results. At the same time, make sure the goals you choose are achievable, and their progress can be easily measured. 

2. Find yourself a good email service provider.

Sending email blasts to get maximum impact requires a good email service provider because it can help you create a mailing list, track the performance of emails, monitor your brand reputation, manage the customers’ data, and also can give insights on where you need to put more effort.

There are a number of email service providers in the market, but we recommend NotifyVisitors. Because it offers everything, you will need to design email blasts as per your requirements. This includes the analytic tools that will tell you the strengths and weaknesses of your email marketing strategies and the improvements you can make.

3. Choose an audience

Choose an audience

The success of an email blast also depends on the kind of audience you’re sending it to because the content has to be relatable to them. Keeping this in mind, you should segment your email list based on customers’ gender, age, location, etc., and then strategize the marketing campaigns accordingly.

Note: If you’re thinking of using a purchased mailing list to send an email blast, then we suggest you go against it. Because it usually leads to a high bounce rate and poor deliverability. Therefore, it’s better if you create your own email list.

4. Create your emails

Here comes the most important part – creating and designing emails interesting enough to make customers curious about your product. Below are a few recommendations that you can surely consider:

  • The subject line comes at the top, and that’s why you need to make it to the point, appealing, and engaging. It’s best if you keep it real and avoid making false promises. Attracting customers using the subject lines like “Congratulations” or “You have won the lottery” will only activate the spam filters.

  • Make your email templates well-responsive for all devices so that they display nicely when opened. Otherwise, a non-responsive email template looks good on a desktop but may seem disorganized and leave a bad impression on the customers.

  • If you’re adding any images or GIFs, then add alt tags as well to convey their meanings.


  •  Add a strong call to action (CTA) to get the attention of your customers and urge them to take action. Keep it simple and short.

5. Identify the perfect timing

After creating an excellent email, it’s time for you to find out the perfect time to send it. Usually, the phase between 8 AM and 5 PM is preferred by marketers because customers are more open and engaging with the commercial messages during it.

6. Monitor the performance of your campaign

What’s the point of so much effort if you’re not going to monitor the performance of your emails? Growth comes when you learn about your strong & weak spots and plan the next steps accordingly. With the help of your email service provider, you can get a detailed analysis of each email blast and use that data to optimize your future campaigns.

Top 5 Best Examples of the Email blast

1. Bath & Body Works

Bath & Body Works

Bath & Body Works, a huge name in the industry of body care products, has stores all around the world. Famous for fragrances of both home and body categories, it has earned itself the position of a leader in its industry line.

Thousands of people globally have subscribed to its email alerts, and the reason is the content it offers them. Apart from informing the subscribers about new arrivals, the company gives a major focus on sending sale alerts.

Why is this email successful?

This email contains almost all the information a customer may look for. The theme of the background image matches with specifications of the displayed product. It has the potential to soothe the mood of the customers.

The texts are different in size, so they can stand out from each other and make every message clear cut. Plus, to create a situation of urgency, words like “Ends today” are used. Now comes the most important element- the call-to-action button.

It is simple and clear, and there are reasons it is kept that way. The offer is limited, so the subscribers must make a quick decision.

2. Fitbit

Fitbit

Fitbit is a wearable technology company that has millions of users in more than a hundred countries. Being a fitness tracker helps people track their regular fitness, including calories and sleeping patterns. 

Fitbit’s technology is advanced, and anyone would like to keep himself updated about the latest versions to get the best experience. And this is the reason many of its users often sign up to receive notifications about the things that the company has to offer them.

Why is this email successful?

The email contains a banner displaying the new device of Fitbit, the color variants in which it is available, and a little bit of information about its features. The title “Our number 1 tracker is now better than ever” is simply written and able to make its readers curious enough to learn more about the device. 

The email content clearly speaks for itself with a lucid introduction and appealing images. The “pre-order” CTA button is a plus point because many customers love getting the latest products as quickly as possible. 

3. Loft

Loft

The loft is a worldwide famous brand when it comes to modern, feminine, and versatile clothing for a wide range of women. It is well known for its great customer service and the way its team of experts carefully handles all the concerns of customers. 

Why is this email successful?

Instead of directly persuading its recipients to make a purchase or subscribe to newsletters, this email is intended to ask them about their preferences so that the company can make their purchasing experience better and more personalized.

This way, the company is able to make them feel appreciated and valued, which can lead to an increase in loyal customers. With the slogan “Happy Inbox, Happy Life,” the email content is easy to understand, and the CTA is also well-placed. 

4. Google Express

Google Express

We all love online shopping due to its convenience. Initially intended as a same-day online shopping experience, it has now grown to enclose overnight deliveries.

Google Express sends just a few emails; some contain sales information, while others are order confirmations.

Why Google Express’ email works

  1. Its email is long, but because of the images, it makes it visually attractive and interests the reader.

  2. The purpose of this email is to notify the reader of a sale. That’s Why’ 15% off’ takes up most of the text space at the top. It catches the eye and explains why the email was sent in the first place.

  3. The image flow is perfect, as it reads like a book. The layout makes sense and is comfortable to glance over, despite being super long.

  4. The primary reason for the email is to utilize the discount and shop. They also provided links to the mobile app to make it even more convenient for the reader. 

5. Scooters

The Nebraska-native coffee chain starts fancy espresso drinks on the daily. Even though they aren’t the largest coffee franchise in the nation, they are widespread and have quite the fan club.

Typical Scooter’s emails usually explain new and seasonal flavors. But they do a fantastic job driving traffic by sending promotional emails and coupons.

Why Scooter’s email works

This promotional email shows fun. You can tell they are marking and want you to join in on the fun. Though no coupon code is connected, they tell the reader that a few ‘magic words’ will get them a pretty nice discount.

  1. It may just be an email, but the banner calls for fun. Without reading the email, you can believe something good will be pursued.

  2. Though not the usual black, the text is bold and big. So even though it’s red, it’s still effortless to read. Besides, you have to utilize your brand color to celebrate your birthday.

  3. The main attraction, ‘half off any drink,’ is highlighted with a special font and wrapped in brackets. Making the email’s purpose obvious at a glance.

  4. A fun image showcases the special drink for the special day and connects everything nicely.

Take Away

Email blasts are a great way to get the word out about your business. They are powerful marketing tools that can be used to promote any business.

While most people think of email blasts as a way to announce an upcoming sale or promotion, there are many other reasons to use email blasts. They can communicate with new customers, generate leads and drive traffic to your website.

To create an email blast, you will need a list of all of your current customers, past customers, and potential customers and a template you can use for each message.

Once you have a template you’re happy with, you must create the email message yourself. This will involve writing the content and adjusting the email layout to ensure that it’s perfect for your brand and your target audience.

FAQs

1. What is an email blast?

An email blast simultaneously sends a single email to a large distribution list. In the email list, there is no personalization or segmented lists. Therefore the email proves to be ineffective.

2. How to create a successful email blast?


Here are a few tips that you need to follow to create a successful email blast:


1. Know what you want


2. Find a good email service provider


3. Choose an audience


4. Create emails.


5. Identify the right timings


3. What are the top 5 examples of email blast?

Here are the top 5 email blasts examples:

1. Bath & Body Works
2. Fitbit
3. Loft
4. Google Express
5. Scooters

Stella

Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.

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