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A Detailed Comparison : Hubspot Vs ActiveCampaign

In today’s competitive digital landscape, businesses constantly seek practical tools and platforms to streamline their marketing and customer engagement efforts. HubSpot, ActiveCampaign, and NotifyVisitors are three prominent solutions offering various features and functionalities to help businesses grow their online presence and boost customer interactions.

In this blog post, we will dive into a comparative analysis of these three platforms i.e. Hubspot vs ActiveCampaign vs NotifyVisitors, exploring their key features, pricing models, and target audiences to help you decide which platform aligns best with your business goals.

I. HubSpot

HubSpot vs ActiveCampaign

Overview and Features

HubSpot is a comprehensive all-in-one marketing, sales, and customer service platform that aims to provide businesses with the tools they need to attract, engage, and delight customers. 

It offers integrated software and services, including a customer relationship management (CRM) system, marketing automation, content management, email marketing, social media management, analytics, and more. 

HubSpot’s primary focus is inbound marketing strategies, which emphasize creating valuable content and building strong customer relationships.

Key Features of HubSpot:

  1. Customer Relationship Management (CRM): HubSpot’s CRM is a central hub for managing customer interactions and organizing customer data. It allows you to track and manage leads, create contact records, manage deals and pipelines, and store vital customer information.
  2. Marketing Automation: With HubSpot’s marketing automation tools, you can create and automate targeted email campaigns, nurture leads, and engage with prospects at various stages of the buyer’s journey. It enables you to segment your audience, create personalized content, and track campaign performance.
  3. Content Management System (CMS): HubSpot’s CMS provides a platform for creating and managing your website content. It offers customizable templates, drag-and-drop editing, and SEO optimization features, allowing you to build and optimize your website without requiring extensive technical knowledge.
  4. Email Marketing: HubSpot’s tools enable you to create professional email campaigns, automate email sequences, and track engagement metrics. To optimize your campaigns, you can personalize emails, segment your audience, and analyze email performance.
  5. Social Media Management: HubSpot’s features allow you to schedule and publish posts across various social media platforms. You can engage with your audience, monitor brand mentions, and track social media performance from a single dashboard.
  6. Analytics and Reporting: HubSpot provides robust analytics and reporting capabilities to track and measure the effectiveness of your marketing efforts. You can gain insights into website traffic, lead generation, email performance, social media engagement, and more.
  7. Sales Tools: HubSpot offers a range of sales tools to help you streamline your sales processes. It includes email tracking, meeting scheduling, document sharing, deal tracking, and sales automation features.
  8. Customer Service and Support: HubSpot’s customer service tools enable you to manage customer inquiries, track support tickets, and provide timely assistance. You can create a knowledge base, set up chatbots, and integrate with popular customer support platforms.

These are just a few of the key features offered by HubSpot. The platform’s comprehensive nature and integrations allow businesses to manage their marketing, sales, and customer service activities within a single ecosystem, fostering better collaboration and efficiency.

Pricing plans and structure

Hubspot offers plans on the basis of:

  1. Marketing
  • Enterprise Pan: This plan starts at $800/month and includes 2000 marketing contacts. Its features include Social media, Teams, Custom reporting, Campaign reporting and Omnichannel marketing automation.
  • Professional Plan: This plan starts at $3,600/month. It includes 10,000 marketing contacts. Its features include Multi-touch revenue attribution, Custom behavioral events, Organized teams, Custom objects, etc.
  1. Sales
  • Enterprise Pan: This plan starts at $450/month and includes 5 paid users.
  • Professional Plan: This plan starts at $1200/month. It includes 10 paid users.
  1. Customer Service
  • Enterprise Pan: This plan starts at $450/month and includes 5 paid users.
  • Professional Plan: This plan starts at $1200/month. It includes 10 paid users.
  1. CMS
  • Enterprise Pan: This plan starts at $360/month and offers a 14 day free trial.
  • Professional Plan: This plan starts at $1200/month and offers a 14 day free trial.
  • Enterprise Pan: This plan starts at $720/month.
  • Professional Plan: This plan starts at $2000/month.

Pros and Cons of using HubSpot

Pros of HubSpot

  1. All-in-One Platform: HubSpot provides a comprehensive suite of marketing, sales, and customer service tools in one platform. This integration allows seamless data sharing, improved team collaboration, and a centralized view of customer interactions.
  2. Inbound Marketing Focus: HubSpot is built around inbound marketing principles, emphasizing creating valuable content and building strong customer relationships. This approach can help businesses attract qualified leads, nurture them through the buyer’s journey, and convert them into loyal customers.
  3. Robust CRM: HubSpot’s CRM is a powerful tool for managing customer relationships. It provides a centralized database for storing and organizing customer data, tracking interactions, managing deals and pipelines, and gaining insights into customer behavior.
  4. Marketing Automation: HubSpot’s automation capabilities enable businesses to automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media posting. This automation saves time and allows for personalized and targeted marketing efforts.
  5. Content Management System (CMS): The HubSpot CMS offers a user-friendly platform for creating and managing website content. It provides customizable templates, drag-and-drop editing, and SEO optimization features, making it accessible to marketers and non-technical users.
  6. Analytics and Reporting: HubSpot offers robust analytics and reporting tools to track the performance of marketing campaigns, website traffic, lead generation, and more. This data-driven approach allows businesses to make data-backed decisions and optimize their marketing strategies.

Cons of HubSpot

  1. Learning Curve: HubSpot’s extensive feature set and functionality can have a steep learning curve, especially for users new to marketing automation or CRM systems. Adequate training and onboarding may be required to utilize the platform’s capabilities fully.
  2. Cost: While HubSpot offers a free CRM and essential marketing tools, more advanced features and functionalities come with a cost. The pricing plans can be relatively high for small businesses or startups with limited budgets.
  3. Limited Customization: While HubSpot’s CMS provides templates and drag-and-drop editing, some users may need more customization options than other dedicated website-building platforms. Advanced customizations may require technical expertise or the assistance of developers.
  4. Dependency on HubSpot Ecosystem: Using HubSpot means relying on its ecosystem for various aspects of your marketing and sales activities. While this can provide convenience, it may limit flexibility if you prefer using different tools or platforms for specific tasks.
  5. Email Limitations: HubSpot’s email marketing tools have some limitations, such as a cap on the monthly number of emails you can send in specific pricing plans. Businesses with high email volumes or complex email automation needs may need to consider these limitations.

II. ActiveCampaign

Hubspot vs ActiveCampaign

Overview and Features

ActiveCampaign is a customer experience automation platform focusing on email marketing, marketing automation, and CRM functionalities. 

It aims to help businesses build meaningful customer relationships by delivering personalized and targeted messaging throughout the customer journey. ActiveCampaign’s comprehensive features and automation capabilities make it a popular choice for businesses of all sizes.

Key Features of ActiveCampaign:

  1. Email Marketing: ActiveCampaign offers a robust email marketing tool set that allows businesses to create and send personalized email campaigns. 

    It provides email templates, drag-and-drop editors, and advanced segmentation options for targeting specific audience segments. Users can also leverage automation to send behavior-triggered emails, such as welcome series or abandoned cart reminders.
  1. Marketing Automation: ActiveCampaign excels in marketing automation, enabling businesses to automate their campaigns and customer journeys.

    Users can create complex automation workflows based on customer behaviors, triggers, or events. It includes lead nurturing, dynamic content personalization, lead scoring, and advanced segmentation for highly targeted campaigns.
  1. CRM and Sales Automation: Activecampaign’s CRM features help businesses manage customer interactions, track deals, and sales pipelines, and gain insights into customer behavior.

    The CRM integrates with marketing automation, providing a holistic view of customer engagement across multiple touchpoints. Sales teams can utilize features like contact and lead management, deal tracking, and task automation to streamline their processes.
  1. Site Tracking and Personalization: ActiveCampaign allows businesses to track website visitors’ behavior and engagement, providing valuable insights for targeted marketing efforts. 

    With this data, businesses can personalize website content, trigger automation based on specific actions, and dynamically display relevant messages or offers.
  1. SMS Marketing: ActiveCampaign includes SMS marketing capabilities, enabling businesses to send targeted SMS messages to their audience. This feature can complement email campaigns or as a standalone communication channel.
  1. Integrations and API: ActiveCampaign integrates with various third-party platforms and tools, including CRMs, e-commerce platforms, lead generation tools, and more. It also offers an extensive API, allowing businesses to customize and extend the platform’s functionalities.
  1. Analytics and Reporting: ActiveCampaign provides detailed analytics and reporting features to track campaign performance, email engagement, and overall customer behavior. Users can gain insights into open rates, click-through rates, conversion metrics, and revenue attribution.
  1. Customer Support and Training: ActiveCampaign offers customer support through email, chat, and phone, ensuring users have assistance when needed. The platform also provides educational resources, including tutorials, webinars, and a knowledge base, to help users get the most out of the platform.

ActiveCampaign’s pricing structure includes different plans to accommodate businesses of various sizes and needs. The platform is suitable for businesses relying heavily on email marketing and marketing automation to deliver personalized customer experiences throughout the entire customer lifecycle.

Pricing structure and plans

It offers four plans as follows:-

  1. Lite Plan: This plan starts at $9 per month and offers features like unlimited sending, newsletters, email marketing, subscription forms, chat, email support, etc.
  2. Plus Plan: This plan starts at $49 per month and offers features like CRM, Landing Pages, Integration, SMS Marketing, Dynamic Content, Facebook Custom Audiences, etc.
  3. Professional Plan: This plan starts at $129 per month and offers all the features of Lite and the plan. It offers additional features like split automation, site messaging, predictive sending with machine learning, customer attribution, in-depth onboarding consultation, etc.
  4. Enterprise Plan: This plan starts at $229/ month and offers all the features of the Professional Plan. It offers additional features like Customer Reporting (Beta), Customer Mail Server Domain, Custom Domain, Dedicated Account Rep, Free Design Services, Free Social Data, etc.

Pros and Cons of using ActiveCampaign

Pros of Using ActiveCampaign

  1. Robust Marketing Automation: ActiveCampaign offers powerful marketing automation capabilities, allowing businesses to create complex workflows based on customer behaviors and triggers. It enables highly personalized and targeted customer communication, improving engagement and conversion rates.
  2. Advanced Segmentation: ActiveCampaign provides advanced segmentation options, allowing businesses to segment their audience based on various criteria, such as demographics, behavior, interests, and engagement levels. It enables more precise targeting and personalized messaging to different segments of your customer base.
  3. Comprehensive CRM Functionality: active campaign’s CRM features provide businesses with a centralized hub to manage customer interactions, track deals and pipelines, and gain insights into customer behavior. Integrating CRM and marketing automation helps align marketing and sales efforts for a seamless customer experience.
  4. Email Marketing Capabilities: Activecampaign’s email marketing tools offer a range of features for creating and sending professional email campaigns. The platform provides email templates, drag-and-drop editors, and the ability to send behavior-triggered emails, enhancing engagement and nurturing leads effectively.
  5. Site Tracking and Personalization: ActiveCampaign allows businesses to track website visitors’ behavior and engagement. This data can be leveraged to personalize website content and trigger automation based on specific actions, delivering relevant messages and offers to enhance customer experience.
  6. Integration Options: ActiveCampaign integrates with various third-party platforms and tools, providing flexibility and enabling businesses to connect their existing systems seamlessly. This integration capability allows for a more cohesive workflow and data management across multiple tools.
  7. SMS Marketing: ActiveCampaign’s SMS marketing feature allows businesses to reach their audience through text messages. This additional communication channel can complement email campaigns and provide an alternative way to engage customers.

Cons of Using ActiveCampaign

  1. Learning Curve: ActiveCampaign’s extensive feature set and automation capabilities can have a learning curve, especially for users new to marketing automation platforms. Proper training and familiarization with the platform may be required to utilize its full potential.
  2. Complexity for Simple Campaigns: While ActiveCampaign excels in handling complex automation workflows, it may be considered overkill for simple email campaigns or businesses with basic marketing needs. Users may find that the platform’s advanced features must be revised for their specific requirements.
  3. Pricing Structure: ActiveCampaign’s pricing plans may be relatively higher than other email marketing or marketing automation platforms, which can disadvantage small businesses or those with limited budgets.
  4. Limited CMS Functionality: ActiveCampaign does not offer a built-in content management system (CMS), unlike other platforms. While it integrates with various CMS platforms, users looking for an all-in-one solution may find this aspect limiting.
  5. Reporting Limitations: While ActiveCampaign provides analytics and reporting features, some users have noted limitations in generating custom reports or accessing more granular data. Advanced reporting options may require additional configuration or integration with third-party tools.

III. NotifyVisitors


Overview and features

  1. Email templates: NotifyVisitors offers a library of pre-made email templates that you can use to create your campaigns. These templates are designed to be responsive and mobile-friendly and can be customized to match your brand.
  2. Segmentation: NotifyVisitors allows you to segment your email list based on various criteria, such as location, interests, and purchase history. It allows you to send more targeted and relevant emails to your customers.
  3. Automation: NotifyVisitors offers a variety of automation features that allow you to send emails based on specific triggers, such as when a customer signs up for your newsletter or makes a purchase. It can help you save time and effort, and it can also help you improve your email marketing results.
  4. Reporting: NotifyVisitors provides detailed reports on your email campaigns, so you can track your results and see how your efforts impact your business. This information can help you improve your campaigns over time.
  5. On-Site Messages and Notifications: NotifyVisitors allows businesses to create and display on-site messages, such as banners, pop-ups, and notifications, to grab visitors’ attention and convey important information or promotions. These messages can be customized based on user behavior, demographics, or other criteria.
  6. Push Notifications: With NotifyVisitors, businesses can send push notifications to engage with users even when not browsing the website. These notifications can be personalized and targeted, offering relevant updates, promotions, or reminders to drive user engagement.
  7. Surveys and Feedback: NotifyVisitors enables businesses to create and implement surveys and feedback forms on their website. This feature allows businesses to gather insights, collect user feedback, and understand their audience better.
  8. A/B Testing: NotifyVisitors offers A/B testing capabilities, allowing businesses to test and compare variations of on-site messages, pop-ups, or notifications. It helps optimize the effectiveness and conversion rates of these engagement tools.
  9. Real-Time Analytics: NotifyVisitors provides real-time analytics and reporting features, allowing businesses to track the performance and effectiveness of their engagement campaigns. It provides insights into user interactions, click-through rates, conversions, and other relevant metrics to measure the impact of engagement efforts.
  10. Campaign Scheduling and Targeting: Businesses can schedule and target their engagement campaigns with NotifyVisitors. It enables them to deliver messages or notifications at specific times or to specific segments of their audience, ensuring personalized and timely interactions.
  11. Integration with CMS Platforms: NotifyVisitors integrates with popular content management system (CMS) platforms, making it easier for businesses to implement and manage their engagement campaigns seamlessly within their existing website infrastructure.

Pricing structure and plans

NotifyVisitors- price

  1. Free Plan: NotifyVisitors’ free plan includes up to 1000 subscribers and 1,000 email sends per month. This plan includes basic features like push notifications, in-app messages, and web notifications.
  2. Startups Plan: NotifyVisitors’ Startups plan starts at $60 per month and includes up to 10,000 contacts and 30,000 email sends per month. This plan includes advanced features such as A/B testing, automation, unlimited push notifications, on-site popups, and segmentation.
  3. Growth Plan: NotifyVisitors’ Growth plan starts at $110 per month and includes up to 10,000 contacts, and 30,000 email sends per month. This plan includes all of the features of the Starter plan and additional features such as API access and custom branding.

Pros of using NotifyVisitors

  1. Affordable pricing: NotifyVisitors offers a variety of pricing plans to fit your budget.
  2. Easy to use: NotifyVisitors is easy to use, even if you need to gain experience with email marketing.
  3. Great customer support: NotifyVisitors offers excellent customer support, so you can get help whenever needed.
  4. Variety of features: NotifyVisitors offers a variety of features that can help you improve your email marketing results, such as email templates, segmentation, automation, and reporting.
  5. Reliable delivery: NotifyVisitors has a high deliverability rate, making your emails more likely to reach your recipients.
  6. Secure: NotifyVisitors uses industry-standard security measures to protect your data.

Overall, NotifyVisitors is a great option for businesses of all sizes looking for an affordable, easy-to-use, and reliable email marketing platform.

Let us now look at the detailed comparison of Hubspot vs ActiveCampaign vs NotifyVisitors.

Detailed comparison of Hubspot vs ActiveCampaign vs NotifyVisitors

Free PlanYesNoYes
Best ForCRM, ServiceLanding pages, CRMEmail marketing, Event marketing
Shopify Ratings2.8/54.4/55/5
Customer SupportPhone, email and chat24×7 live chat24/7 email, and phone support
Push NotificationsYesYesYes
Extra FeaturesMarketing, Sales, Customer ServiceSMS Marketing, Advanced personalisation, Landing pagesLanding Pages, Segmentation, Onsite Messages, A/B testing, personalization, multi-channel support, email marketing, SMS 


Automated email campaignsYesYesYes
Journey BuilderYesYesYes
A/B testingYesYesYes
Drag and Drop editorYesYesYes
Email SchedulingYesYesYes
Conversion TrackingYesYesYes
Personalized and Dynamic ContentYesYesYes
Scheduled reportingYesYesYes
Control group analysisYesYesYes
Campaign boosterYesYesYes

Which is the ideal solution for you?

  1. Hubspot
  • Best for: SMB’s, Big Businesses and marketers prioritizing automation, CRM and marketing.
  • Ideal for: B2B Businesses, SaaS Businesses
  • Features: Reporting, CRM, Marketing Automation, Website Builder
  1. ActiveCampaign
  • Best for: SMB’s and businesses prioritizing email marketing and CRM.
  • Ideal for: e-commerce, Digital marketing agencies, Non-profit organizations
  • Features: Email Marketing, Lead nurturing, Sales CRM, Reporting
  1. NotifyVisitors
  • Best for: Businesses that prioritize multi-channel marketing, advanced targeting, and personalisation.
  • Ideal for: E-commerce businesses, media and publishing, travel and hospitality, financial services, and education
  • Features: Email marketing, multi channel notifications, advanced targeting, landing pages, customization

While NotifyVisitors, ActiveCampaign, and HubSpot are all valuable platforms, the “better” choice depends on your business needs and preferences. Here are a few reasons why NotifyVisitors might be considered advantageous:

  1. Focus on Website Engagement: NotifyVisitors specializes in on-site messaging, push notifications, and user engagement within the Website. If your primary goal is to enhance website visitor engagement and deliver personalized experiences on your Website, NotifyVisitors’ specific focus in this area could make it a preferred choice.
  1. Simplicity and Ease of Use: NotifyVisitors is known for its user-friendly interface and ease of implementation. Suppose you seek a platform that is quick to set up, intuitive to navigate and requires minimal technical expertise.

    In that case, NotifyVisitors may offer a more straightforward experience compared to the more robust and complex features of ActiveCampaign and HubSpot.

Factors to consider when choosing an email marketing tool

When choosing an email marketing tool, several important factors must be considered. Here are some key factors to keep in mind:

  1. Features and Functionality: Assess the features and functionality offered by the email marketing tool.

    Consider whether it provides essential features such as email template customization, list segmentation, automation capabilities, A/B testing, reporting and analytics, integration options, and mobile optimization. Evaluate if the tool aligns with your specific needs and goals.
  1. Ease of Use: Consider the email marketing tool’s user interface and ease of use. A user-friendly platform can save time and reduce the learning curve for you and your team. Look for intuitive navigation, drag-and-drop email builders, and straightforward campaign creation processes.
  1. Scalability and Growth Potential: Consider whether the email marketing tool can accommodate your business’s growth. Assess if it can handle a growing subscriber base, increased email volumes, and additional features or capabilities that may be needed as your business expands.
  1. Deliverability: Deliverability is crucial for successful email marketing. Ensure that the email marketing tool has a strong reputation for delivering emails to the inbox rather than getting marked as spam. Look for features such as email authentication, anti-spam compliance, and deliverability tracking.
  1. Integration Capabilities: Determine whether the email marketing tool can integrate with other tools and systems you use, such as customer relationship management (CRM) software, content management systems (CMS), e-commerce platforms, or analytics tools. Integration capabilities can streamline your workflow and enable data synchronization across platforms.
  1. Pricing and Value: Consider the pricing structure of the email marketing tool and evaluate if it fits within your budget. Compare the pricing plans, including the number of subscribers or emails allowed, additional features, and support options. Assess the tool’s value in features, support, and potential return on investment (ROI).
  1. Customer Support: Evaluate the level of customer support provided by the email marketing tool. Look for options like live chat, phone support, email support, knowledge base resources, and community forums. Good customer support can be crucial when you encounter issues or need assistance with the tool.
  1. Reputation and Reviews: Research the reputation and customer reviews of the email marketing tool. Look for feedback from other users to gain insights into their experiences, satisfaction levels, and any potential limitations or drawbacks of the tool.


In conclusion, choosing the right marketing automation and customer engagement platform for your business requires careful consideration of your specific needs, goals, and budget. HubSpot Vs ActiveCampaign, and NotifyVisitors platforms offer unique features and advantages.

Ultimately, the “best” platform depends on your unique circumstances. It may be beneficial to take advantage of free trials or demos offered by these platforms to test their capabilities and evaluate how well they meet your requirements. 

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She is a content curator at NotifyVisitors. She writes SEO-friendly blogs and helps you understand the topic in a better way. Apart from writing, she likes to do painting and gardening.