CHATBOT BENEFITS: EXPANDING ITS SCOPE BEYOND CUSTOMER SERVICES
“Chatbots have different tangents, measuring only one would be insufficient to understand the depth the chatbot offer”
Chatbot apps are fervently growing in popularity, leaving behind the other apps which face disastrous results in the context of retention and downloads. Many customers download the apps, and after three months, they do not bother about the same leaving the app developers disappointed. In such a case chatbot apps win the race, as many times customers themselves approach you in times of turmoil.
The chatbots are already famous for providing marvelous customer service but widening its scope; it can be used in leading your customers through the sales funnel too.
Yes, you heard it right. Artificial intelligence and automation already plays a vital role in the marketing arenas whether it is to listen to customer queries or move down the customers through sales funnel, AI is surprisingly significant in all the operations and Chatbots are one of the products which do the needed work,
Read the blog to know about the chatbot benefits beyond customer services.
WHAT ARE THE CHATBOT BENEFITS BEYOND CUSTOMER SERVICES :
Chatbots are not only used for serving the customers in times of turmoil and turbulence, but it has other maneuvers to it as well. Moving customers through the sales funnel is one of them. The marketers’ main goal is to turn the leads or prospective customers into the conversion, and automation & AI plays a significant role in the process. Let us see how :
- First of all, you can collect lots of data on potential customers, and AI can help you make sense of this data as to what actions these customers are going to take in the future. It gives confidence to the marketers as to how to sift the leads through the funnel.
- Chatbots are one of the mediums you can use to collect information about the customers, you can ask your customers’ specific questions and suggest them the relevant products based on their interests and preferences.
Note: Chatbots can help you reach and achieve every stage of the sales funnel.
Below are the remarkable chatbot benefits in the sales funnel :
1. Creating awareness in the customers:
It is the stage when customers get to know about the product via various means such as social media, emails, or online videos and through chatbots too. You can deploy chatbots at this stage on the channels users visit.
Suppose a user comes across your website via social media channels and encounters the chatbots. Usually, the chatbots pop up on the website to allow the customers to get familiarized with the chatbots and answer the question the chatbot asks. Simultaneously, you can customize the chatbots as per the pages the visitor lands on.
Note: With chatbots, you can reach to few or a more considerable amount of people
2. Awakening the Interest:
After the awareness, comes the next stage of the sales funnel, and that is to create an interest in the leads about the company’s product or services. You can develop these interests by asking relevant questions or requesting information from the customers through emails. But before the email processes, you can handle the initial stages of developing the customers’ interests through chatbots. Chatbots can answer the frequently asked questions of the leads; if they are not capable of answering the questions, the human representatives will take on the lead.
Note: Automated messages can be constructive and less time consuming than other methods. The users do not have to open the app as you can operate through your website. Therefore, you can prefer using chatbots rather than emails or phone calls.
3. Forming the Decisions:
The decision phase almost brings your leads closer to making a purchase. This stage insinuates the customers, whether they will purchase from your company or not. Chatbots can help you in providing the informational content and the advertisements to the customers.
How do bots play a significant role in the sales and marketing teams?
You can send the information to the customers based on their past interactions and answer their questions or queries which might be blocking .the purchasing process otherwise. Bots gather the relevant information and later on send the leads to the salesperson after nurturing them through answering the relevant queries.
Marketers use the chatbots to know the customer data and decide what content they want to send to the customers. You can compare the lead’s preferences and concerns and thereon, convince them to make different decisions. Chatbots help the leads in gathering the data on leads and identify the qualifying leads to nurture them further into conversions.
4. Allow users to take Action:
The last part of the sales funnel is finishing the determined goals or completing them. This stage can either be achieved through the sales representative or directly through the chatbots.
Many times the sales funnels offer the other steps after this stage. You can reevaluate whether a customer will continue the subscription with you or not. You can repeat a one-time customer into a loyal one.
WHAT ARE THE OTHER CHATBOT BENEFITS TO THE BUSINESSES:
As stated above, chatbots are used for sifting the leads and nurturing them towards the final stages of turning them into customers. Chatbots have many more potentialities to offer to the businesses :
1. Creating a list of subscribers:
You can create a list of subscribers and give them updates about the products through chatbots based on the interests of the people. You can use chatbots for outbound campaigns in messenger apps. One of the notable examples is the chatbot of the chatbot magazine on Facebook Messenger, which gives you relevant content and notices about the chatbot industry.
2. Give your company a voice:
You can create a chatbot to shape up the value of your brand. Chatbots allow your company to add a touch of creativity. When you are making a chatbot on your own, you have to create a conversational flow, add a tone to it and create a persona. It is how you can shape up your brand value and enhance the image of the company.
3. Automate the repetitive tasks:
Chatbots replace the service agents, but they are your ultimate assistants. You can schedule appointments, send reminders, and you can automate all this through chatbots.
4. Blend with live chats:
Chatbots can help your assistants by sending them messages which customers have sent them outside of the service hours and giving them alerts when the errors occur on the website. You can approach customers through chatbots who spend a considerable amount of time on your sites. It is how the agents can talk to the valuable leads.
5. Monitor customer data:
You can check and evaluate the data and gain insights into the customers’ insights via chatbots. Program a chatbot to track key metrics such as customer engagement, user satisfaction, and other habits. Chatbots makes the evaluation process a bit easier rather than collaborating with the chat histories to create reports.
6. Displaying ads on pages:
You can use chatbots in combination with other marketing tactics such as showing ads to have an immediate and direct interaction with the users. The users do not have to click on the ads. You can segment the users first and show the ads only to the users where you think you will get responses.
7. Schedule the meetings:
You can use chatbots to schedule meetings between several people. People always face difficulties in matching out the times to organize the meetings. Chatbots work as an assistant to schedule meetings. Chatbots’ event host provides attendees with access to the information and all the resources they need to be able to present at an event
8. Carry interactions in the online store:
You can carry out the online interactions while making purchases through the chatbots. They simplify the process and simplify the navigation process, the customers would not have to look separately for a product in the category.
9. Stay active with the brands:
Chatbots help customers to be active with the brands not only in giving them attention but also the services which are required to generate sales or the conversions which a business defines.
For example – The Chatbot of PVR in FB messenger helps you in selecting the cinema, movie, and schedule which suits customers best. Also, they can select seats and purchase tickets as well.
Chatbots have numerous advantages and chatbot benefits to offer in each and every industry. Procure these advantages well to get better business results.