Marketing mediums are the customer- engagement tools that have the potentialities to turn a subscriber into a customer and enable you to earn maximum revenues. Read more to know how push notification surpasses other mediums.
Web push notifications are the choice of every digital and e-commerce marketer. No doubt, it shows magnificent results and helps you attain more conversions than any other medium. But What makes it magnetic and attractive, what is unique about it which no other marketing medium is unable to reflect.
Today’s marketing is not limited to just one channel as your customers are using different devices and channels to search and evaluate a product before they buy. Marketers need to be omnipresent for them. The situation calls for marketers to use different marketing channels for their marketing strategies.
Also, They want a medium where people can notice them and their brands and messages do not disappear in chaotic junk.
There are many marketing mediums through which marketers are engaging their users since ages- SMS, email, in-app messages. But web push notifications are still trending among them.
Read this blog to know why it wins over the other marketing mediums.
What are the different marketing mediums?
SMS, push notifications, and emails -these are some of the conventional marketing mediums to reach and engage your audience. Our goal is to catch customers’ attention and not to force them to spam messages.
Although every marketing medium has its benefits and advantages, let us see the critical differences between push notifications and other marketing mediums.
1. Registration process
The first step towards user engagement is to ask their permission if they want to subscribe to your services or not. While email and SMS ask for a sign-up process where the visitors have to provide their confidential information to opt-in for the services. The opt-in process for push notifications is intuitive and straightforward. It merely asks the visitors to either “allow” the notifications or “block them”. Also, visitors can change their browser settings and choose to receive the notifications from a particular site while any other medium doesn’t give this benefit.
2. Message Delivery
A subscriber receives the push notification as and when they subscribe to the services. Also, they will receive it even if they have not opened a particular site while the SMS or emails will land up in their email boxes. Sometimes, subscribers choose to ignore them or do not open them because of the bulk messages or emails they receive every day until or unless your emails have a catchy subject line.
Push notifications have a specific character and title limit, which is in itself an advantage. You can keep your message short and precise to capture people’s attention as compared to SMS and emails. People receive SMS and email regularly too in bulk. They tend to seem lost in them until and unless they have a separate message app such as Whatsapp or messenger. Although emails also have a high open rate again, your subject line says a lot about you.
Note: You can add CTAS, icons, and imagery to your content to pull customers’ attention towards your brand.
4. Security and privacy
There are no such hard and fast requirements on the part of the customers while receiving push notifications. A user must be using a browser that has web browser support. For example – They must have Google chrome, safari, or firefox for their desktops. For email opt-ins, visitors have to give their information which can land them in trouble if the website is a fraud. That’s why you can use double-opt-in to ask for the subscriber’s permission so that they can confirm receiving the emails and newsletters.
Note: Amongst all the marketing mediums, email marketing is the oldest and traditional medium to engage customers and enhance sales. No doubt marketers are still using it, and emails stand an intense competition with the web push notifications. Both have their pros and cons. Read further to know more.
Why web push notification is the best marketing medium?
We have already discussed the key differences between push notifications and other mediums. Let us see how it wins over an email campaign.
According to sources, the first mass email marketing campaign was sent around 1978. The technique worked off quite well, engaging many customers at the same time. The drive itself earned 13 million dollars in sales. Since then, email marketing solidified its foundation.
There are over 200 billion emails sent every single day of which around 10 billion emails are spam emails. It shows how customers can fall into the trap easily. But worry not, we have a new marketing medium that disperses the effectiveness of any other marketing medium. It is none other than web push notifications.
Below are the reasons why you should start leveraging push notifications in your marketing strategies and what differentiates them from the other marketing mediums such as email :
1. Subscriber’s power
Push notifications give flexible control to the users which email marketing does not provide. A subscriber can receive an email five times a day. What can they do about it? They can turn them into spam but what if the company sells the email to another company and you start receiving them again. You hardly have any control over emails while the push notifications allow subscribers to subscribe or unsubscribe from the services.
2. Authentic subscription information
Customers provide false information such as fake email addresses to avoid the junk of emails. On the contrary, the browser handles the push subscription on behalf of the visitors. It works great for you and consumers as well. The information is in-built, and that’s why it cannot be fake or fraudulent.
3. Simple to create
Creating an email newsletter takes a lot of time and effort from your side. First of all, you need to think about the message. Then you begin with writing a copy. Of course, designing is another issue you need to deal with. You have to create a design as per email standards. Last but not least, you need to design them on different browsers or devices.
Push notifications are simple and easy to create. Create them, write 2 or 3 lines, add images, and CTAs. Lastly, schedule them. It neither takes a lot of time nor resources.
4. Stand out in the crowd
Push notifications can stand out in the crowd. Ask the subscribers, how many push notifications do they receive in a week and compare it with the emails they receive per week. The stats will show the difference. Stats itself is proof that push notifications have higher click rates as compared to emails.
Mobile push notifications have shown more than 30 percent of open rates.
6. Push subscribers are untransferable
You can sell the email info of the subscribers to some other company, but there are no possibilities to move the push notifications. When a visitor subscribes to a website, the website receives a code. It enables you to send push notifications to the users.
The code is tied to the corresponding key. You cannot show the key publicly. It secures the subscribers, which means, you cannot merely transfer them without sharing a private key.
The effectiveness of web push notifications defies every logic and conclusion. All the other marketing mediums fail to show the capabilities that web push notifications offer.
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