Best Lead Management Software in the Year 2024

best lead management software

In this modern world, everyone wants to achieve results in faster ways. The same applies to businesses/organizations. They, too, want to market their products efficiently and boost conversion rates. But to do that, they must focus on acquiring more leads(potential customers).

This blog focuses on lead management software that helps organizations score more leads. This blog will also provide insights about what to look for in this software.

Lead Management Software

Lead Management Software

Before digging deep into the aspects of lead generation software, let us understand its purpose. Lead generation is a process that involves collecting and processing user data. This data is then used for ranking and processing the leads.

When done manually, this becomes a huge task. Manual work is also accompanied by a lot of errors and less effectiveness. This is where the lead generation software comes into play.

The lead generation software is a tool that gathers lead information and assists in the closing of deals. It greatly reduces the time and effort needed to perform such tasks.

The software basically aids in Customer Relationship Management(CRM). This is why CRM lead generation software is more popular. It handles the lead’s movement through the sales funnel and not just the collection of lead data.

How does lead management software help your business?

how does lead management software help your business?

The following are how lead management software can help your business:

  1. Guaranteed boost in sales
  2. Lead budget management
  3. Evaluate the quality of leads
  4. Identify locations where your service receives more audience
  5. Automation of the entire process
  6. Storing and managing large amounts of data
  7. Helps in categorization and targeting of leads
  8. Produce extensive reports and analysis

These are only a glimpse of what lead management software can do. Most CRM lead generation software comes packed with various marketing tools.

Features to look for in a lead management software

Features to look for in a lead management software

The feature requirements of lead management software vary for every organization. But there are some common aspects of the software that every business needs. The following shortlist of features is what every business needs in a CRM lead generation software:

1. Simple interface:

The lead generation software exists to save time. So it should not complicate tasks by the use of a complex interface. Instead, the software should be easy to understand and use. This way, the software can be easily used by anyone in the team. It also eliminates the need for specialists.

2. Integrations with other platforms:

To cut down resources spent on setting up the software, it must be able to sync with pre-existing tools. This ensures the smooth flow of files and data. When integrated with marketing automation tools, CRM lead generation becomes much more effective.

3. Tools for analysis

This feature is essential for any kind of automation tool. This is because the evaluation of plans makes it easier for implementation. The software should be able to analyze all kinds of data provided to ensure the best efficiency.

4. Flexibility:

The feature that you must be looking for is scalability. The lead generation software must be able to adapt to your organization’s growth. It should portray the same effectiveness with a low and high quantity of leads.

Best Lead Management software 2024

The following are the list of lead generation software gaining traction in 2024:

1. PeppyBiz


PeppyBiz provides one of the best CRM tools in the market. It helps in all stages of the sales funnel, giving you an all-around experience. It can enhance the interactions you make with your customers. This is one of the few software that lets you integrate with marketing automation software. This is highly essential for an organization since it facilitates data mobility.

There are lots of benefits when it comes to PeppyBiz’s lead generation software. The following are some of the exciting features that it offers:

a) Create effective lead forms:

Create effective lead forms

Campaigns are an important part of marketing. This is why our software lets users create attractive custom lead forms. You can create any number of lead forms based on your requirements. The following are the features available for you to create the lead forms:

  • Drag and drop form builder
  • Logical conditioning
  • Lead-specific questions
  • Lead form analytics
  • GDPR compliant and encryption
  • Lead forms A/B testing
  • Spam blocker
  • Webhook configurations

b) Personalise lead forms:

Personalise lead forms

As said earlier, the lead management software must let you customize almost everything. Our professionals understand the need for customization. This is why you can customize content for specific targets using this software.

c) Get lead from insights:

Gather leads by using the insights gathered from websites, emails, and much more. These insights help categorize leads and suggest quality leads automatically.

d) Integrate with other software

Integrate with other software

Our professionally tailored software not only integrates with our marketing tool but also with other third-party software. This makes the software easy to use and enhances the workflow. This also adds flexibility to the software’s usage.

You can always try our services by using the free trial to see if it fits your needs. Or you can schedule a free demo today to learn more about what exciting services we provide.

2. Leadformly


This software mainly focuses on creating website forms. They promise three times more generation of leads. This software also lets you test drive the software for fourteen days. This lead generation software comes with the following features:

  1. Drag and drop building feature
  2. Optimized templates
  3. Form analytics
  4. SSL encryption
  5. Infinite forms

3. Aero Leads

Aero Leads

This is a B2B lead generation software. It assists you in acquiring business email addresses, contact numbers, etc. This is highly flexible software. The software lets you integrate with many other CRM lead generation software.

With one click, you can transfer all CRM files from your old software to this one. One of its attractive features is that it has a Google Chrome extension. So it is easily available for web-based use as well.

4. Freshworks CRM

Freshworks CRM

This is highly suitable for a fast-paced sales team. This software impresses in a way that it offers so much on a single platform. This focuses on lead conversion more than it does on lead generation. 

It is logical to include this software because of the features for lead generation:

  1. Activity tracking.
  2. Campaign management.
  3. Lead capture.
  4. Lead distribution.
  5. Lead nurturing.
  6. Lead scoring.
  7. Lead segmentation.
  8. Source tracking.

5. HubSpot CRM

HubSpot CRM

This CRM lead generation software lets users automate lead management tasks. This software tracks customer interaction automatically and shows the lead score in dashboards. This tool also lets you monitor leads through emails and social media. This software provides prospecting tools as an extra feature to the previous software.

6. Act-On


This is comprehensive software packed with a complete suite of marketing automation tools. The following are some of the impressive features of this lead generation software:

  1. Lead management.
  2. Campaign management.
  3. Core website tracking feature.
  4. Lead scoring.

This software is well-known for its website tracking feature. It has a variety of tools to help you understand the visitors to your website and categorize them. The only drawback of this software is that it is quite pricey.

7. ActiveCampaign


As the name suggests, this software focuses on quality interactions with the leads. It combines the abilities of contact management and automation in a single platform. They have a separate tool for managing contacts. Email marketing is one of the methods this software highly depends on.

Like much other software, this one also has features like lead management, integration, and scoring. One of the most important features of this software is the easy-to-use interface. Customers who used this software reported that they find it easy to work with.

8. Apptivo


This is a robust marketing automation tool that suits all organizations. Effective targeted campaigns are one of the popular features of this lead generation software. The following are the features found in Apptivo:

  1. Activity tracking
  2. Automated workflow
  3. Lead management

Small organizations prefer this software since it is quite affordable and also provides a trial period. It can be easily used on multiple platforms at the same time. The only disadvantage of this software is that it lacks pipeline management tools.

9. Unbounce


This software is more like a CRM lead management tool. It lets you create impressive landing pages, which results in quality lead generations. It automatically optimizes your landing page by using Google PageSpeed insights. The following are some of the features of this lead generation software:

  1. A/B testing
  2. Dynamic text replacement
  3. Lead forms builder
  4. Real-time report generation

10. Vibe app

Vibe app

This is lead generation software unlike any other. This software only focuses on the social media presence of the site visitors. This is best suited for usage along with any other lead generation software. But using this software provides you with insights from all social media accounts of the visitor. It also supports multiple platforms. This software is free to use but provides useful insights.


To summarise, lead generation software is one of the most important parts of a marketing team, increasing their productivity. So be sure to choose the best lead generation software.

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

Leave a Reply

Your email address will not be published. Required fields are marked *