Nearly a quarter of your email users every year decide they no longer want your eCommerce emails. When you put a lot of effort into building a massive email list, losing customers’ interest could be better. These unsubscribed email addresses may sound just as random. Even disgusting.
Unsubscribing often results from a hidden problem: Most customers will ignore your emails at any time. But it’s not too late! If they still need to sign up, you can get back the attention you got from your old customers’ radio activities with a bounce email campaign.
In this blog, you will learn how to launch win back email campaigns and their strategies and examples.
What are Win Back Email Campaigns?
Win-back campaigns, also known as re-engagement campaigns, are marketing strategies that aim to re-engage inactive or former customers and encourage them to make a purchase or take a desired action. Businesses often use these campaigns to improve customer retention and win back customers who have stopped using their products or services.
Win-back campaigns typically involve sending targeted messages to customers who have not engaged with the business for a certain period, such as six months or a year. These messages may include personalized offers, discounts, or other incentives to encourage the customer to purchase or take another action.
Win-back campaigns can be conducted through various channels, such as email, social media, or direct mail. Email campaigns are one of the most common methods used for win-back campaigns, as they are cost-effective and allow for personalized messaging and targeting.
A win-back campaign aims to remind inactive or former customers about the value of the business’s products or services and encourage them to return as active customers. Companies can improve customer retention, increase revenue, and gain a competitive edge in their market by re-engaging with inactive or retired customers.
Why is It Important to Launch Win Back Email Campaigns?
It is essential to launch win back email campaigns for several reasons:
- Customer retention: One of the primary reasons for launching win back email campaigns is to retain customers who have become inactive or disengaged with a business’s products or services.
By reaching out to these customers with personalized and targeted messages, companies can remind them of the value they offer and encourage them to become active customers again.
- Cost-effective: Win back email campaigns are often more cost-effective than acquiring new customers through marketing campaigns. Businesses can save money on marketing and advertising costs by targeting inactive or former customers who are already familiar with the business’s products or services.
- Customer insights: Win back email campaigns can provide businesses with valuable insights into why customers become inactive or disengaged.
By analyzing the responses to these campaigns, companies can identify common issues or pain points that cause customers to leave and make improvements to their products or services accordingly.
- Competitive advantage: Businesses can gain a competitive advantage in their market by re-engaging with inactive or former customers. By keeping these customers engaged, businesses can increase their lifetime value and improve their overall customer retention rate, increasing revenue and profitability.
10 Strategies for an Effective Win Back Email Campaign
1. Segment your email list
Segmentation is important because it allows you to tailor your messaging to specific groups of customers based on their engagement history, demographics, or behavior. By sending targeted messages relevant to each segment, you can increase the chances of re-engaging customers who may have disengaged for different reasons.
2. Personalize your messages
Personalization is another important factor in creating effective win-back campaigns. By addressing the customer by name and referencing their past purchases or interactions with your business, you can make them feel valued and remind them of their favorable experiences with your brand.
3. Offer incentives
Incentives such as discounts, free trials, or other offers can be a powerful motivator for customers to purchase or engage with your business again. Make sure your incentives are attractive enough to entice customers, but also consider your profit margins and avoid offering too steep discounts.
4. Use engaging subject lines
The subject line is the first thing a customer sees when they receive your email, so it’s essential to make it attention-grabbing and compelling. Use exciting and engaging language, and make sure the subject line accurately reflects the content of the email.
5. Create urgency
Creating a sense of urgency by setting a deadline for an offer or emphasizing the limited availability of a product or service can effectively motivate customers to take action. Just ensure you are not creating false urgency, as this can erode customer trust.
6. Provide helpful information
Providing useful information, such as product updates or new features, can subtly remind customers of the value your business offers. It can also help you stay top-of-mind with customers who may have yet to engage with your business.
7. Ask for feedback
Asking for feedback on why the customer became inactive or disengaged can provide valuable insights into areas where your business can improve. It can also show customers that you value their input and are committed to addressing their concerns.
8. Use a clear call-to-action
Your win-back email should have a clear call-to-action that encourages the customer to take a desired action, such as making a purchase or signing up for a trial. Make sure your call-to-action is prominently displayed and easy to follow.
9. Test and optimize
A/B testing different email templates, subject lines, offers, and messaging can help determine what works best for each customer segment. Analyze the results of each test and make adjustments accordingly to optimize your win-back campaign.
Not all customers will respond to your initial win-back email, so following up with additional messages or offers is essential to increase the chances of re-engaging them. Ensure you stay moderate with follow-ups and avoid irritating your customers.
Examples of Win Back Email Campaigns
Starbuck’s win-back email campaign is to the point yet effective. It has a clear message and offers a great incentive to the customer.
2. Le Tote
Most recovery emails use sensitive language. They may say they haven’t seen the recipient for a long time or express that they miss him. This email sent by Le Tote is not. The sign tells the customer that they know they still need to register. This post, given as a special message, is quite refreshing.
Grammarly sends out an effective reminder email. The email has a strong call to action that convinces the customers to subscribe to their service.
Lingerie brand ThirdLove keeps it simple with the classic “We miss you” line and a concise text to remind consumers how easy it is to order a bra online.
What we love about this referral email is that ThirdLove lists the two main benefits of ordering from them under the CTA: free shopping and free returns in the US, and the deal is $50. It also lets customers know when the support team can help and includes that information under the “contact us” CTA.
If this is your last chance to get the customer back, you should give them time to answer your questions.
5. Baron Fig
In this winning email example, Baron Fig combines creating a sense of urgency and playing with the fear of missing out. It offers a one-day-only discount and tells the buyer that “a lot has happened in the last two months.”
The CTAs at the bottom of the coupon code and below the email invite the buyer to purchase the new issues, again suggesting that there are many items they may be missing. And to increase the chances of winning old customers, Baron Fig includes beautiful product images referencing different product categories.
This is a good approach if you want to send the same service email to all your non-subscribed customers, as they are interested in different products.
You can launch an effective re-engagement campaign by following a few of the win-back email tips and examples discussed above.
For more help with creating an effective win-back campaign, schedule a demo with NotifyVisitors.
1. What is a Win-back Email Campaign?
A win-back email campaign is a marketing strategy to re-engage with customers who have become inactive or disengaged from a brand’s products or services.
2. What are the Benefits of Running a Win-back Email Campaign?
A win-back email campaign can help businesses retain customers who might otherwise have been lost, increase customer loyalty, and boost revenue.
3. How Do I Know When to Launch a Win-back Email Campaign?
Depending on your industry and business model, you can launch a win-back email campaign when a customer has yet to make a purchase or engage with your brand for a certain period.