Building an effective marketing strategy requires adequate market research, niche stratification, planning, and targeted delivery. Currently, most businesses face stiff competition and have a big challenge of fighting back with good and marketing strategies. Therefore, the need to increase visibility and improve sales is a fight every business has to get involved in. businesses, however, need more innovative strategies to excel in their marketing activities. In this article, we discuss some of the strategies entrepreneurs can utilize to fuel their businesses.
Strategies That You Can Use To Boost Your Business
1. Utilize Social Media
In modern marketing, social media cannot be ignored. In fact, some businesses are solely based on social media today. A good CRM system can be used to make this process seamlessly easy and more rewarding.
If you are just starting to utilize social media for your marketing campaigns, it may feel so intimidating. However, the more you utilize this space, the more you learn how and the process becomes easier.
You can do this single-handedly or engage a social media manager to do the job for you. Besides, you can get high-tech by installing a marketing CRM to help with social media marketing. According to Creatio, CRM marketing is used by over 60% of businesses today, and the number continues to grow.
To build an effective marketing strategy with social media, it is better to utilize several platforms such as Instagram, Twitter, Snapchat, or Facebook. You can easily use these platforms to communicate with customers or even successful businesses to learn from them.
2. Create Video Tutorials
One of the best marketing strategies that work wonders today is the use of video tutorials covering your products or services. Everybody is looking forward to learning something new every day. However, people want the learning process to be simplified. Video tutorials make learning easier than reading.
Compare what you are just about to create with what you watch on YouTube every day. In fact, YouTube is the second largest search engine today after Google. Just ask yourself what you might want to teach about your business that can solve a pain point.
It is, therefore, one of the best strategies to market your business out there. Just ensure your videos are of good quality. However, you can also start with audio or podcasts that express your lessons to your target customers. It also works well as many people would like to multitask. Your customers can therefore listen to your lessons while doing other chores.
3. Leverage Influencers
If you are not so good at putting your products out there through social media or YouTube tutorials, get it done through influencers. You only need to find the right influencers, and you are good to kick start your marketing campaigns.
You do not need people who command millions of followers. An influencer with even a thousand followers will get the word to the people.
Also, look for somebody in your niche. This will ensure that you are targeting the right audience. Effective marketing is not all about spreading the message. The message should be targeted to the right audience. Test with a small number of influencers and scale what works best.
4. Use Facebook Ads With Re-Targeting
Facebook gives you a wider niche to target and will help you segment your marketing messages even better. If you are targeting people from different geographic locations, different interests, or different relationships, use Facebook ads, and you will be amazed at what milestones you can achieve in just a short period of time.
However, you have to retarget by pixels and focus on conversations. If you are using pixels on your Facebook, you will be in a position to track everyone visiting your site. You can then build an audience around that group of people and market your products and services through them.
5. Use Email Marketing Sequences
Having an email marketing sequence is one good marketing strategy your business should adopt today. This is all about creating automated email messages that are sent out to subscribers. Just be transparent and authentic.
Follow your subscribers closely to monitor what they are doing with the emails they receive. You can segment those who click on the links so that you can market to them later. Also, you can segment those who buy through the links to make your future marketing more specific to the segments you create.
6. Understand Search Engine Optimization
Learning SEO may seem very tricky for beginners. However, understanding how it works and going ahead to leverage it can actually generate a big opportunity for your business. Just don’t trick Google by spamming keywords. Use productivity tools to create content for humans while paying close attention to search engines. The information should be engaging, insightful, unique, and of high value.
7. Build Responsive Communication
All marketing strategies demand interactive communication. According to Emarketer, more than 63% of customers are more likely to return to websites integrating live chats. Also, about 38% of customers are reported to be more likely to buy from a business that offers live chat. It is, therefore, very clear that today’s customers are less patient and care so much about direct and responsive communication.
Responding rapidly at the sight of a customer builds a greater impression of your business in the face of your customers. In addition, being quick to email or call from customers and offering real-time customer support are some of the key strategies you can leverage for effective marketing.
8. Let Your Creation Be Guided By Data
Creating your content and unlashing them to the target may not be a big hustle. However, knowing exactly what your clients are looking for before deploying content is much more rewarding. This is why getting the data upfront is the best strategy to fuel your business through marketing.
Finally, building an effective marketing strategy to fuel a business is therefore dependent on several strategies put together to work in synergy. There is, therefore, no one-strategy-fits-all formula for marketing. Decide the right combination you want to utilize to manage complex marketing campaigns and lay out the plans before launching your creation for better results.