Get ready for Christmas time 2023, and make sure your emails are on point! We have compiled 12 extraordinary Christmas email examples from top marketers to give you plenty of inspiration in creating beautiful holiday-themed campaigns.
From product offers, loyalty programs, exclusive discounts, and promos—these examples will help set the tone for a profitable end-of-year season.
Learn how to create eye-catching visuals and compelling copy, find out which types of calls-to-action work best, as well as understand all the technical do’s and don’ts when designing an effective Christmas campaign. So this year, step up your game so that by next December you can send truly amazing emails to your subscribers!
12 Christmas Email Examples For You
1. Marks & Spencer’s Little Christmas Story
This Christmas email example by Marks & Spencer is ideal for early Christmas shoppers looking for the perfect snuggly knits. Instead of visuals, the brand utilizes pictures of people wearing the goods. However, it’s not just dull product images with dull CTAs. Marks & Spencer makes its knits an essential part of its Christmas email design.
Smiley faces and fashionable looks make this campaign more relatable, making the email subscriber feel the Christmas vibe. Interestingly, the pictures and the headlines tell a story through email to intrigue and encourage the recipients.
All you need is a drag-and-drop email builder and some Xmas visuals to imitate this Christmas email. You can use NotifyVisitors, hop into the editor, and set your holiday marketing in motion.
2. MAC’s Best Christmas Deal Example
Let’s start with the Christmas subject line, the brand wants to ensure that recipients will open the email no matter what. To do so, MAC comes up with three points: the reason (Customize a Holiday kit!), the offer (3 picks for $65), and the value: ($90 value ).
Everything subscribers want while interacting with the holiday email is right there in front of their eyes. But what occurs when MAC’s email list opens the campaign?
They’ll first see a gif with the products shown in the deal, which is an incredible idea for every email marketing strategy. ‘Cause you know, gifs can save you space and add movement to your campaigns.
Finally, the pink copy draws the recipient’s attention to the special Christmas sale, leading them to click on the CTA. If not persuaded at first glance, the $90 value underneath comes in for the rescue!
3. Cox & Cox – 50 Days Till Christmas Email
This Christmas campaign happened 50 days before Christmas, and there’s a good reason. The brand shows customers a special pre-Christmas deal to save money and time purchasing their Christmas decorations.
This Christmas email marketing example is ideal for engaging your subscribers before the holiday season, from the Christmas email template to the smart copy.
Also, about incentives, the Christmas email subject line and the copy ideally let customers realize the special offer. At the same time, the visuals provide subscribers with an idea of what this email is about!
4. Wendell August Forge’s Christmas Stock Up
Customers love stocking up early, so why not offer them an early Merry Christmas deal to fire them up and make it urgent? In this Christmas email example by Wendell August Forge, the brand adds a sense of urgency to the subject line to improve its open rates.
And to make it even more efficient, it also adds the “Buy 3 get 1 free” incentive to tease potential shoppers. That’s a wonderful way to get prospects to purchase more products from your store!
When it comes to the copy, the brand opts for clarity, using urgency and emotion to lead subscribers toward conversion. And to top it off, the CTA color and the effective use of white space make the brand’s incentive hard to miss.
5. MeUndies’ Early Holiday Gift Guide
The best way to extend your holiday sales is to create a Christmas gift guide for your target audience, as MeUndies did.
The subject line is very clear, showing a solution to one of the most common Christmas pain points: find the ideal gift ideas for your loved ones! Moreover, utilizing a present emoji is one of the best email marketing tactics we can give you this holiday season!
Emojis will let your subject line stand out in your audience’s inbox and look more fun to interact with. The usage of bright colors and visuals makes this campaign perfect for the brand’s younger audience. Lastly, from touching upon Zoom calls to TikTok dances, the copy truly talks about the subscribers who feel that the brand knows them!
6. The Blonde Abroad Christmas Blog Update
Christmas email examples are limited to retailers, eCommerce stores, and B2B businesses.
Bloggers can also use it to wish readers happy holidays and boost their posts during a super busy time of the year! In the above example, The Blonde Abroad, a traveling blog, sends a lovely holiday email campaign to engage readers.
Moreover, while the Christmas email copy is comprehensive, the blogger utilizes it to deliver her Xmas experience into her subscribers’ inboxes and make suggestions for winter and holiday destinations. Which is all her audience likes to see.
7. Larq’s Elegant Holiday Gifting Ideas
If you want to target a more serious audience, then Larq has the ideal Christmas example for us, favoring symmetry, product gifs, and white space to create an elegant result. Colors are also strategically chosen to emphasize the two pink calls to action.
Regarding Larq’s subject line, the brand employs all the above mentioned tricks to boost its open rates. Even the choice of words, “Mindful holiday gifting ideas,” is fancier than saying, “Here’s a gift guide!”
Lastly, the last section makes this Christmas email great, allowing shoppers to get their products in time for Christmas. Not many brands add this to their email, and something you should try!
8. Mejuri’s The Gift That Never Expires
This Christmas email marketing example by Mejuri might look simple; however, there’s real conversion power lying within! First of all, the timing of this email is truly what makes it work.
This isn’t just another Christmas sales email but a thoughtful solution to “save” last-minute shoppers on Christmas day with digital gift cards. Moreover, this email is pretty because customers can immediately purchase gift cards for their loved ones and, according to the CTA, send them away immediately.
The value proposition is too hard to miss, allowing subscribers to know that it’s the gift that “never expires” and is “always the right fit!” Apart from the gift card visual, Mejuri added social buttons to encourage engagement with its social media accounts.
That’s an excellent Christmas marketing idea for your brand, particularly with a consistent Christmas social media marketing strategy with lots of giveaways, festive posts, and events.
9. Masterclass’ Free Holiday Gift For You
Now, this Christmas email marketing example by Masterclass is the ideal illustration of how you can use your subject line to boost your Christmas offer.
Without using advanced elements like countdown timers, the brand’s email shows a sense of urgency. It’s a dual urgency: “last chance” for a “last-minute gift.” This is a clever way to get your last-minute shoppers to buy, as it will provide a solution to their problem.
Not only that but the last part, “delivered instantly,” works in the brand’s favor to expand its conversions! After all, ordering something on the 24th of December and getting it instantly is like having a magic (eCommerce) sleigh like Santa!
Also, about the email design, Masterclass goes for a brand-oriented campaign with a Christmas offer that offers you something back for free!
10. Ann Taylor’s Xmas Sales Gone In A Flurry
This Xmas email example by Ann Taylor is your typical FOMO-infused campaign with a precise CTA to the sale and another call to action to join the loyalty program. However, what if we told you that the visual is a gif? If you look at the subject line, you’ll notice how the brand supports the sense of urgency in a unique and Christmassy way.
With its turn, the gif will boost the effectiveness of the urgent copy. The sale will be gone in a flurry! So, you should go to the landing page and product pages before it’s gone! Ann Taylor’s amazing example demonstrates how clarity and advanced elements can do the deed without being unreasonable.
11. Zara’s Biggest Sale Of The Year
There’s something different about this Xmas campaign by Zara from the previous year. First, this isn’t your standard subject line, as the brand has turned it into a sales announcement. More particularly, when subscribers see it, they know that there’s a sale going on at 10 o’clock on the Zara website.
While there’s nothing Christmassy about it, Zara leverages Christmas day to boost its online sales event. What’s more, the real goal here is to boost engagement with Zara’s app. So, the brand promises early access to mobile users from 8 o’clock!
Giving your audience early access is ideal for getting last-minute shoppers to buy more. And for those who like to get their items from a store, the brand lets them know they’ll be available from the 26th! This leads to a little urgency to the messages since most discounted items will be out of stock by then.
12. Rothy’s From Us To You Xmas Email
Christmas is all about last-minute sales and premier offers, right? Well, it is, but what about making a heartfelt message to move your audience?
Instead of delivering another last-minute deal, Rothy’s opts for a very personal and friendly email. The company doesn’t use generic visuals but photos of the people behind the brand to humanize it and show gratitude for being there with them.
The email design also works well with Rothy’s Christmas card email, even using a “From X to Y” structure to make the copy stand out. Of course, the sales elements are there before its subscribers’ eyes! However, they are so craftily integrated into the campaign that they aren’t intrusive or weird-looking.
The clickable images, the minimalist aesthetic, and the gift card CTA at the end give us one of the most extravagant Christmas email marketing examples, which is perfect for engaging customers and boosting your brand.
If you are looking for inspiration, or just need a little help to get your creative juices flowing, take a look at some of the best Christmas email examples we’ve gathered.
These campaigns will give you an idea of what works well and how you can apply those ideas to your own holiday marketing strategy. From playful designs to clever copywriting, these emails have it all. So what are you waiting for? Get started on your next campaign today!
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