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Best Christmas Email Marketing Ideas You Should Try in 2024

Christmas is a time when people are thinking about spending time with family, friends, and loved ones. It’s also a great opportunity to show your customers some love by sending them Christmas emails.

But what should you include in your Christmas email marketing campaign? We’ve got you covered! In this blog post, we will share the best Christmas email marketing ideas that you can try in 2024. 

First, let’s start with the basics. 

Your Christmas email should be festive and cheerful. You can do this by adding holiday-themed images and using colors like red and green. 

Another important element of your Christmas email is the subject line. The subject line is what grabs your customer’s attention and encourages them to open your email. So make sure it stands out from all of the other emails in their inbox.

In addition to images and colors, you should also consider including videos in your Christmas email marketing campaign. Videos are a great way to capture your customer’s attention and keep them engaged throughout the entire video. Plus, they tend to generate higher click-through rates than traditional images or text-based emails.

Finally, don’t forget to add a CTA (call to action) at the end of your email! This is what encourages your customer to take action and buy from you. Some common CTAs for Christmas emails include “shop now,” “save 20% today only,” or “buy one get one free.

10 Christmas Email Marketing Ideas You Can Try This Christmas 

Here are 10 ideas that you might consider this Christmas for your email campaign.

1. Christmas teaser email

Christmas is around the corner and therefore it’s high time to plan a strategy for your business. But before you actually implement your christmas email campaign, it is important to make your audience curious about the offers; that is where christmas teaser email comes in. But how early is too early for your first Christmas email? 

Well, two of the biggest online shopping days (Black Friday and Cyber Monday) occur roughly a month before Christmas, they offer a good reference point. 

While doing Black Friday email marketing, you can remind people how great the sales weekend is to get on top of Christmas shopping, by doing this you can mention Christmas in your marketing. 

Now, a week or two after Black Friday is a good time to start sending emails when it comes to the Christmas sale. 

The best Christmas marketing idea is to email a simple teaser, giving limited details of your upcoming sale. Sending a teaser email to your engaged customers will help create excitement and anticipation for your upcoming sale. Just make sure you follow it up with your actual sale announcement quickly.

2. Christmas sale announcement email

Christmas sale announcement email

An integral part of your Christmas email marketing campaign is the email where you disclose the details of your sale. If you’ve already shared a teaser email and/or a gift guide, your customers will likely have a few products in mind that they like to buy. At this point, usually, a simple discount offer will be sufficient to convert shoppers.

The better your offer, the higher the chance of converting people. Even if you don’t send any pre-sale announcement emails, get this email out well before December 25th. Ideally, a week in advance at the very least to ensure that your customers haven’t already finished their Christmas shopping. 

3. Holiday gift guide/catalog email

If you don’t want to tease your subscribers or haven’t finished your sales offers, gift guides are a fantastic opportunity to ease your way into early Christmas email marketing.  Moreover, it’s a great way to showcase the products you want to push, they also deliver value to your customers. Especially seeing as many people are looking for gift ideas at this time of year. 

Make sure you add key examples of products from a range of collections to maximize the chances that something will grab your subscriber’s eye.

4. Personalized/early offers to loyal customers

When sending your sales emails, spending a bit of time segmenting your email list into various groups of loyal customers is worthwhile. It lets you include relevant products in your emails and saves your biggest offers for your most valuable customers.

Doing so makes your customers feel valued and appreciated, improving the likelihood of spending their money on a purchase from your store. Moreover, you have other options if you don’t like spending time curating several emails of various gifts. You can send automatically generated personalized suggestions or give them a sneak peek of your Christmas sale.

In addition, you can make your email sound more exclusive by adding something like “ a thank you for being a long-time customer; we’re offering you…”. Adding your subscriber’s name is also something we recommend. 

5. Abandoned cart emails

We know that abandoned cart recovery emails aren’t holiday emails but they are something you should do and automate throughout the year. They’re especially important when it comes to your Christmas email marketing campaigns. 

Since it’s christmas make sure you change the email template to something more Christmas-themed, as it will temporarily increase the frequency of your follow-up emails. 

This is because you can anticipate people to make many purchases across multiple sites at this time of year. The longer you wait until you send a reminder email, the higher the chances are they’ve already bought the present elsewhere. 

Therefore, raise the frequency of your cart recovery emails so that the first one sends within an hour of someone abandoning their cart. In addition, you can make sure that the second and third follow-ups are sent within 24 hours. And if you haven’t leveraged abandoned cart emails yet, start with them immediately. 

NotifyVisitors email marketing software helps businesses automate cart abandon emails in a few clicks.

6. The “let them decide” gift card email

The “let them decide” gift card email

What are the most typical gifts people will give each other at Christmas? and the answer is Gift cards. 

Gift cards come to rescue when you have no idea what to buy someone, and they make for an effortless holiday email. 

Gift cards are also last-minute gifts as customers can download them instantly. Before you send this email, don’t forget to exclude people who have already bought for Christmas from your store. That way, you’re not overwhelming them with emails while targeting people struggling to find a gift.

7. Christmas shipping deadline reminder

Christmas shipping deadline reminder

After you’ve declared your sale and December 25th draws closer, you’ll like to send a few follow-up emails reminding people of your sale.  One method you can use without outlining the same content is to remind your customers to complete their purchases by a special date to guarantee delivery before Christmas.

Moreover, since you have launched a Christmas sale, there’s no reason not to repeat your offer in this email. This email also makes it effortless to create a sense of urgency, encouraging subscribers to take action instead of just putting off their purchase later.

8. The “it’s not too late” email

If your shipping deadline email fails to generate results, then sending an “it’s not too late” email might be what your customers require to push them across the line. 

You can drop this email until the last moment for customers to get their purchases by Christmas. Such as December 23rd if you’re able to offer express shipping.

There are chances that your buyers will have put off their Christmas shopping until the last minute. So as they’re worrying out trying to find something that’ll deliver in time, they’ll admire you throwing them a lifeline. 

If you cannot give a discount on purchases, offering free express shipping is one of the great Christmas email marketing ideas you might want to consider. Usually, in the last week before Christmas, this offer will be as attractive, if not more so, than a typical percentage discount may work.

9. Post-Christmas email campaign

Another Christmas email marketing idea is to engage your customers even after Christmas is gone. When the Christmas celebration ends, it does not mean it has to be the end of your email marketing campaign. 

For instance, Boxing Day is another sales holiday in many countries that you can leverage.

Traditionally Boxing Day sales indicate heavier discounting than your Christmas sale. It allows you to target those Christmas shoppers who had their eye on a certain product but never bought it in all of the commotions of Christmas shopping. 

Moreover, it’s also a chance to clear any excess Christmas stock that didn’t sell beforehand. And also paves the way to celebrate the new year’s sales with your subscribers. You can do this by carrying another sale (if your store can cope with yet another one) or simply showing gratitude to your customers. 

10. Twelve Days of Christmas email campaign

Are you planning to get started with your Christmas email marketing ideas this year? If yes, you might consider a 12 Days of Christmas campaign, where you promote a new offer every day for 12 days in the lead-up to Christmas.

This gives you a lot of room to be innovative in how you run the campaign. For example, you can set up a dedicated landing page with countdown timers for your different offers. 

The only problem with running this type of campaign is that sending an email every day for 12 days will exhaust your subscribers. Particularly if they’re not into celebrating Christmas. So, ensure you spread the announcements across your social media channels rather than just relying on email.


So, what are you waiting for? Start planning your Christmas email marketing campaign today! Need some inspiration? Check out our favorite Christmas email marketing ideas mentioned above. And if you need help putting any of these ideas into action, don’t hesitate to contact us. 

We would be happy to help you create a campaign that will have your customers eagerly anticipating their inbox each morning. What is your favorite Christmas email marketing idea?


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.