45+ Lead Generation Statistics you Need to Know About

Lead Generation Statistics

Lead generation was never an easy task for businesses. With an increase in the modes of communication with the prospect, it has become much tougher. There’s a high possibility that the lead you find also shows up on your competitor’s radar. Hence, it is important that you lay out well-defined strategies to improve the lead generation process.

To arrive at an effective plan, you must know the up-to-date lead generation statistics. Hence, in this blog, we will list some of the trends you must know to make a firm stand in this competitive world.

Best Lead Generation Statistics

Here are some of the best lead generation statistics that you should know to generate more leads for your business.


1. Organizations with an effective lead generation process see a boost in their revenue by 133%. (Marketo)

2. Lead nurturing improves conversion rates by 50%. (Writer’s Block Live)

3. Effective lead-generation strategies help more than 56% of organizations to surpass their revenue goals. (Marketing Charts)

4. 68% of businesses use landing pages to generate more leads. (Marketo)

5. Email marketing makes up 78% of the lead attraction techniques. (Demand Metric Research Corporation)

6. Event marketing plays a role in almost 73% of the lead-generation strategies. (Demand Metric Research Corporation)

7. 67% of the organizations place their bet on content marketing. (Demand Metric Research Corporation) 

8. More than 85% of B2B businesses set lead generation as their preliminary focus. (Content Marketing Institute)

9. Almost 70% of marketers consider videos to be the best way to bring out quality leads. (Vidyard)

10. 93% of businesses claim that content marketing yields more leads than conventional marketing. (Marketo)

11. Budgets allotted for lead generation have increased in 70% of companies over the past few years. (Demand Gen Report)

12. Web analytics tools play a role in almost 88% of marketing strategies. (eMarketer)

13. Digital marketing technology enjoys 26% of the total marketing budget. (Forbes)

14. 79% of the global B2B marketers prioritize acquiring quality leads. (eMarketer)

15. 75% of marketers focus their resources on increasing traffic to their website. (eMarketer)

16. Improving brand reputation is the primary goal of almost 57% of marketers. (eMarketer)

17. 47% of businesses place importance on ways to boost customer loyalty. (eMarketer)

18. 15% of organizations consider lead generation data as a metric for measuring the success of their marketing strategy. (HubSpot)

19. Almost 19% of businesses attest to live events as the best source for lead gathering. (Content Marketing Institute)

20. Almost 75% of the businesses that used content marketing saw success in generating more leads. (Content Marketing Institute)

21. Customer engagements through email saw an increase in the past year, according to 80% of marketers. (HubSpot)

22. Targeted emails improve revenue by 760%. (CampaignMonitor)

23. Only 20% of businesses use targeted emails despite proven advantages. (HubSpot)

24. More than 17% of businesses are delegating half their budget towards social media marketing.

25. Almost 89% of marketers trust the effectiveness of influencer marketing over other methods. (BigCommerce)

26. 63% of leads inquiring about your product will not convert for at least three months. (Marketing Donut)

27. Online leads contacted within 5 minutes are nine times more likely to convert. (Ziff Davis)

28. Lead nurturing campaigns generate more than 57% of successful leads.

29. Effective lead generation strategy increases sales revenue, according to more than 70% of marketers. (Ascend2).

30. More than 40% of business professionals consider the lack of a strategy as the only hindrance to the success of lead generation. (Ascend2)

31. Almost 68% of successful marketers consider lead scoring based on content as a revenue contributor. (The Lenskold and Pediowitz Groups)

32. 80% of businesses that used marketing automation realized an increase in the number of incoming leads. (VentureBeat Insight)

33. Marketing automation is the reason for the increase in the conversion rates of almost 77% of businesses. (VentureBeat Insight)

34. Nurtured leads buy 47% more costlier items than non-nurtured leads. (Online Marketing Institute)

35. Despite the benefits, only 44% of businesses use lead scoring to sort their leads.

36. Increasing lead generation takes up 61% of the importance in the strategic goals of marketing automation. (Ascend2)

37. Outbound lead generation methods cost 39% more than inbound techniques. (HubSpot)

38. Lack of lead nurturing is the cause of 79% of leads dropping out. (MarketingSherpa)

39. 84% of companies trust CRM as the most beneficial tool for determining quality leads. (Demand Metric Research Corporation)

40. 55% more leads pour in when the number of strategically placed landing page links increases. (HubSpot)

41. Almost 68% of organizations face huge challenges during the lead generation process. (CSO Insights)

42. Only 56% of businesses qualify their lead before passing them onto the sales department. (MarketingSherpa)

43. LinkedIn-generated leads make up almost 80% of the quality leads generated through social media. (Oktopost)

44. Almost 80% of the time, you need to make five follow-up calls before a B2B customer converts. (DemandGen Report)

45. Only 16% of businesses create mobile-specific content for their leads. (Smart Insights)

46. Content marketing reduces the cost of expenditure on marketing by 62%. (Demand Metric)

47. Inbound marketing produces 200% more leads than outbound marketing methods. (HubSpot)

48. Businesses that include blogs on their website gather 67% more leads than businesses that don’t. (MediaBistro)

49. Employing automation tools for lead generation improves revenue by 10%. (Gartner Research)

To sum up, the above-mentioned lead generation statistics are essential to guide your lead generation venture. You can never be too careful while selecting your strategy for generating leads. One that works for your competitor might not work for you. Adapting to the latest trends is one of the best ways to keep your sales funnel flowing.

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

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