Mobile Push Notifications have become a widely adopted communication channel for most businesses out there today – Mainly to engage with them and turn them into paying customers.
These are often used to shed some light on the promotional and non-promotional content from the band to the users to always keep them in the loop and in constant touch with them.
But here is a problem – These notifications are considered interruptive and often annoy your users.
That is not because of Push Notifications themselves but because of how these push notifications are being used by everyone and in the wrong way.
Fret not; in this article today, we will help you learn the 13 best practices of Mobile Push Marketing Strategies that you can adapt to ace Mobile Push Marketing for your platform and get your users excited every time they receive a mobile push notification from you.
But before we get to that, we are letting you in on a secret that will take your push notifications on a different level altogether!
Ensure that the push notifications you send out check marks on the following 3 aspects: Right Timing, Actionable content, and its Relevance.
13 Best Practices for Mobile Push Marketing Strategies
1. Provide them with Valuable Content
Firstly, you need to know that if they are letting you send them notifications, it is only because they are trusting you with sending them content that would be of use to them.
So, you must ensure that you do not take undue advantage and don’t overstep their personal space with irrelevant and interruptive messaging.
Here’s what you can do to send out notifications that would be meaningful to your user.
- Work on identifying your user’s unique needs.
- Notice how your customer engages with your brand – the in-depth context of their engagement
- Send out the content they may be looking for – In the form of exclusive access, new information, and a triggering update you feel that you can not miss.
Remember: Don’t bother sending content that would not be of use to them as then you only expose yourself to the risk of your customer opting out from receiving your notifications.
2. Get them to Take Action: Create FOMO (Fear Of Missing Out)
Sending out offers that are there only for a limited time often makes the user want to jump in to see what your brand has to offer at a discounted rate as there is a sense of fear of missing out.
Such time-driven content is usually exclusive and also makes the customer want to take action right away.
For example, Telling your users that “Only the first 50 customers will be considered for the early bird content you are running.” or “Offer Valid for only Christmas”, etc.
Now that they have signed up for some interruption from you, why not make it worth it?
3. Localize Your Push Notifications
Level up your personalization game by targeting your audience based on their location to enhance their user experience with you.
You can try it out by using a location filter based on different geographical locations (country-wise) and then sending out notifications in their local language.
Such Mobile Push Notifications would enrich their user experience and increase the Click-Through Rates (CTR’s), engagement rate, and relationship with them.
4. Do not forget to Personalize
Did you know?
More than 50% of the users who get personalized push notifications tend to convert compared to those who just receive regular notifications!
It is essential that your customer feels exclusive on receiving a message from you. This builds on trust and a relationship with them, making them feel that your brand cares for them.
A few ways you can undertake personalization in your push notifications are as follows:
- Personalize the context – Use their names in the notifications
- Send them highly segmented notifications that would actually cater to their needs.
- Send behavioral-based notifications such as – “Your favorite product is back in stock, and we are offering a great discount just for you.”
It is all about delving into data and getting more information to get to know your customers better. This requires some effort but taking a step further is going to be worth the effort.
5. Send them Recommendations in your Notifications.
Using Recommendations in your notifications has proven to be a very effective way to boost conversions, increase average order value, and multi-fold the revenue.
When receiving such notifications from you, customers feel special and appreciate the extra mile taken by your brand. Overall, it improves the user’s browsing experience.
While making such smart recommendations, you can use images, descriptions, URLs, and categories to trigger them into taking action.
In your recommendations, you can send out the products they must have wanted to purchase and view earlier, offer discounts for their favorite products, cross-sell and up-selling offers, etc.
6. Get Your Timing On Point
No matter how creative you get with the content and how triggering your CTA may be, if your content does not make its way to your customer at the right time, all that effort of drafting a killer push notification goes to waste. It can have a significant effect on your CTA’s, engagement rate, and overall performance.
Here are some ways you can make changes to your current campaigns:
- Adjust your notification’s timings based on segmenting your users as per their time zones to receive such notifications at a time it’s comfortable.
- Study how your users engage with you and segment them and send them notifications based on their activities.
- One example of getting your notification’s timing right can be sending your customers a push notification for a discount offer on a particular feature or a product on your app that they just viewed but did not buy.
Optimizing your notifications’ timing will ensure that your customers actively engage with you and click on your notifications.
7. Don’t just stick to Re-Engagement is the Purpose for your Notifications.
Don’t have a single purpose for your Push messages so, use these for multiple purposes. Tell your customers that you don’t care about conversions, but you genuinely care about their topic.
Don’t use these notifications for just re-engaging with lost or inactive users, as these notifications play a major role in your customer’s user experience, and you do not wish to ruin it.
Genuinely care for your customers and improve your brand reputation and brand loyalty.
8. Keep Your Content Very Clear, Short, and Precise
Your customers are not just receiving notifications exclusively from you. Imagine the number of mobile push messages that must be there in their control center.
So what are you going to do to make yourself stand out from the rest of them?
Try to keep your title and description as short and crisp as possible.
This would help you cut through the noise and visibly position your CTA to your customer right there and increase engagement.
9. Focus on Segmenting Your Audience
Must have heard the saying “no size ever fits all”?
Well, this is one area where this saying fits totally.
That is exactly why marketers should segment users effectively and filter alerts sent to them accordingly. Breaking your audience into specific segments would increase engagement and make your customers want to be interested in what you have to say.
A few ways you can go about segmenting your audience is as follows:
- Geographic Location
- User’s actions
- Consumer’s Buying Patterns with your brand
- Frequency of the usage of your app
By sending relevant, relatable, and consistent push notifications, you will build a level of trust amongst your customers.
10. Always A/B Test Your Push Notifications
By using A/B Testing, you can work on the effectiveness of your notifications. So, you can determine what tactics work for your audience.
You get the liberty to alter the content based on your results and focus on other elements such as the layout of the app landing pages, different emoticons, and even the effectiveness of different interactive buttons.
And, you can study the results and make room for improvements in your current criteria. Just be methodical about the way you go about testing and then make the necessary adjustments.
11. Create a User Life Cycle Push
Don’t just send out random push notifications blindly. Therefore, you have to have a purpose defined behind your notifications.
You need to create a funnel that leads your users somewhere and be consistent with sending them different types of content throughout that journey – For example, buying one of your products.
Also, you cannot just go about notifying your users about where they have made it to in your engagement funnel. Reward them with something when they reach that level, and This way, you’ll keep them motivated and engaged as well.
12. Bring your Inactive Users Back On Board
Retention rates are extremely important, and at the same time, very hard to maintain.
With so many alternatives available in the market today for your users, it becomes natural to lose interest fast and not be actively engaged with your brand.
But such inactive members need to be reminded that you exist and you can be a solution for their problem, and that can be done very well with the help of mobile push marketing strategies.
13. Focus on Improving UX through Transactional Push Notifications
Give your users a seamless customer experience when they are associated with you.
A few ways you can do this by supporting them throughout their shopping journey with you.
It leaves a positive impact on your user when he gets notified and gets affirmations every time he takes any action on your portal.
Some of the transactional push notifications can go as follows:
- Send them to purchase updates
- Payment received notifications
- Reminder notification if any bill needs to be paid
- Reminder notification for any information they missed or forgot to fill in some information
- Goal hitting notifications
There are several ways to develop the best push notification strategy for your company, depending on your industry and app goals.
This article’s best practices will assist you in getting started.
So go on and Get started with these 13 Best Practices for Mobile Push Marketing Strategies Right Away!