Close this search box.
Close this search box.

How to Write Sales Emails? Best Practices + Examples to Convert More Leads

When it comes to online marketing, email marketing is the best answer for that. Thousands of companies leverage it and send emails to their prospects. Creating or drafting an effective sale email is important for a higher opening rate. The main motive of a sales email is to get user engagement.

In this article, we will learn what a sales email is. understand how to write sales emails, and make it more useful and effective.

What is a Sales Email?

A Sales email is an email that a company sends to a prospective customer to introduce or promote products and services. It will help in increasing revenue. The effectiveness of a sales email depends on the offer, the recipient’s engagement, and email deliverability.

New and existing customers use it to promote new products and services. It increases brand identity.

What Are the Key Elements of a Sales Email?

There are five key elements of a sales email which are following:-

  1. Subject line
  2. Opening texts
  3. Body
  4. CTA (Call-to-action)
  5. Signature

How to Write Sales Emails?

A sales email should include essential elements such as a compelling, actionable message that invites a click. It should be simple to encourage users to be involved.

1. Creative Subject Line: – Subject lines are the most important part of an email. It should be eye-catching and creative to encourage recipients to open an email. A subject line must capture the prospect’s attention. Use emojis and sentence cases in the subject line to make it more effective.

2. Personalised Opening texts: – Opening lines of an email is the next important thing that needs to be focused on. It will indicate to the recipient what they can expect in the email. Provide a clear opening line to your recipient. It should give the recipients an idea about the email’s content. Tailor your opening lines by references if you have any. 

To grab the user’s attention, you need to use personalised content. Try to use non-generic opening lines and more personalised lines. For example, “Hi, Mr/Mrs” is generic, but you can use lines that indicate the recipient’s interest; you need to know the recipient’s information.

3. Body and pitch of an email: – The body of an email should be brief and concise, but it should also explain what you are offering so that the recipient may be interested in it. Depending on your goal, your sales pitch should be strong. 

It should be strong enough to make the recipient take the next step, which is a call to action or make a purchase. As it’s a sales email, the only motive of this email is to gain sales. In a sales email, you need to provide all the useful details of a product or service you are offering. 

You should deliver a sales pitch to encourage the recipient and make them feel that the product or service you are offering will help solve their problem. Tell them about the benefits of it.

4. A clear CTA (Call-to-action): – It is very important and obvious to add a clear CTA in your sales email to show the recipients the next step they need to take. Including a call-to-action will give the recipient a clear idea of what to do next or how to connect. 

Try to add a CTA that will encourage them to respond. A CTA can be anything like scheduling a meeting, shopping now, scheduling a call, signing up now, etc. Try to use a single CTA in an email.

5. Email Signature: – Closing an email with your signature will also help you gain the recipient’s interest. An email signature is also a valuable part of an email as it holds the contact details. It is also a very useful marketing tool if used properly. You need to focus on a few things to make sales from it. 

An Email signature consists of the basic contact info of the brand. You can add a video of a product demo or video of a brand story and can add a link to the blog page, social media links, etc.

Now that you have learned how to write sales emails, it’s time to understand when you send these emails.

When to Send Sales Emails?

Email marketing is the best way to market your brand. To gain the most from email, you must understand how to write a sales email and when to send it. Reaching the right person at the right time is important. Sending sales emails to your recipient to get most of it depends on the industry and your audience.

There is no perfect timing for email sending as it varies from industry to industry and audience to audience. You need to test and keep track of your audience engagement. The success of your sales email depends on user engagement and to know that you should maintain track of users’ replies when they use CTA etc.

Best Practices for Using Sales Email

1. Keep it short and simple: – to make it more effective, keep it short with all necessary information.

2. Focus on its key elements: – you need to focus on the key elements of a sales email, like focus on the subject line as it should be short and attention-grabbing, opening lines that should indicate the recipient about the content of the email, the body of an email should be simple and focus on the sales pitch, must include CTA and last should use email signature as a marketing tool.

3. Personalise sales email content: – Personalization is very useful in email marketing. It gives a sense of importance to the recipient. The audience feels valuable when a brand uses personalization. It only needs small information about the recipient to customise customer content.

4. Use positive words: – always use positive emotions and words that encourage recipients to engage.

5. Must include CTA: – include call-to-action in a sales email to inform the recipient about the next step they need to take. CTA is important in emails, and it tries to use a single CTA in an email. Multiple CTA in an email will distract the recipient’s interest.

6. Value your recipient: – by offering them the best to help them solve their problem.

7. Follow-up: – always schedule follow-up emails.

8. Include contact details: – Email signature is also a marketing tool. Include all the contact information in your email signature with social media links.

9. Use email automation tool: – Email automation tools are very effective in email marketing. These tools are time-saving and easy to use.

10. Sales email templates: – sales email templates are very useful and save energy and time. You can also customise them.

Sales Email Examples

Example 1

This is how Airbnb does it in this sales email. It is short and simple, with colourful buttons encouraging recipients to book now.

Example 2


Madewell– Its sales email offers 40% off summer clothes at the end of the season and asks recipients to use a promo code to get a discount.

Example 3


HPHP brand offers to save up to $710 on laptops and other goods through Saturday. Every weekend HP sends such emails to their customers to engage in shopping activity and create an image of generosity.

Example 4

Chubbies– Chubbies sales email offers up to 60% off in the summer clearance sale. The brand uses humour to tell its customers that every product on its website is on sale.


After reading this post, you may have learned how to write sales email. A sales email is effective when it is crafted well. Writing a sales email needs skills. Email marketing gains its success from perfectly written emails. 

A sales email is one of them. It gains user engagement and sales for the company. The above article discusses how to write a sales email with a few examples and its key components.


1. What is a Sales Email?

A Sales email is an email that a company sends to a prospective customer to introduce or promote products and services. It will help in increasing revenue.

2. What are the key elements of a sales email?

There are five key elements of a sales email which are following:-

  1. Subject line
  2. Opening texts
  3. Body
  4. CTA (Call-to-action)
  5. Signature

3. How to write Sales Emails?

  1. Creative Subject Line
  2. Personalised Opening texts
  3. Body and pitch of an email
  4. A clear CTA (Call-to-action)
  5. Email Signature

Also Read:

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.