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Emojis in Email: How to Use them to Increase Email Open Rates

The world of email marketing is boring (or so they say). So how can your email stand out from the other emails in your inbox?

Email marketers are increasingly using GIFs and other related content in their emails. However, this only works if the reader opens the email. Too many emojis can make your email marketing look spammy, but using them wisely will increase your open rate. 

Emojis can be a great email marketing tool. Let’s look at how to use emojis in emails and how to use them to increase their open rates.

What are emojis?

Interestingly, emojis are often confused with emoticons. Although they are similar, they are different. The emoticons developed in 1982 contain only text and reproduce typographic facial expressions. Unlike emojis, emoticons have the advantage that all browsers and devices can display them easily. 

On that note, one of the main issues with emojis is that not all browsers support them equally. They can vary greatly from one device, browser, or email client to another.

Why do you use emojis?

In email marketing campaigns, finding the best ways to increase click-through rates, such as using persuasive copywriting or sparking curiosity with an emoji, is important. After all, every conversion counts in your email list.

Using emojis in subject lines is a great way to add life to an easy-to-forget message. Subject line emojis often increase open email rates. 

Benefits of using emojis in emails

Besides being fun to use while texting, emojis are a great way to keep subscribers’ inboxes busy. Here’s a short list of reasons why emojis are a great idea for your next marketing campaign:

  • Increase viewability: Ensure the message arrives in your inbox when you open it.

  • Increase brand awareness: Emojis make emails visible in a cluttered inbox, meaning subscribers will see the brand name whether they open the email. It increases your brand’s visibility and will help secure future leads and clicks.

  • Adds a personal touch: Emojis represent body language. Use emojis in emails to add a fun tone or personal touch.

  • Connect with your brand: Choose a specific set of emojis and use them in every post; they can become part of your brand.

 Let us now understand how to use emojis in emails to increase their open rates.

Best practices on how to use emojis in emails 

1. Add emotional value

Add emotional value

Sometimes words don’t convey the full emotion of your marketing message. Marketing campaigns can seem monotonous and mechanical.

So add emojis to liven up your email message. Emojis won’t replace quality marketing copy, but they can complement your email and add emotion. However, please don’t overdo it.

2. Understand your audience

Using the right emojis is important for increasing open rates and driving sales. However, using them correctly can be interpreted by your audience.

That’s why knowing your audience and what they like is important and should be the deciding factor when choosing an emoji. Factors such as age, tone, and gender play a role in choosing the right emoji. While one group may have certain funny and friendly emojis, another may be attractive.

3. Test

Even if you have a deep understanding of your target audience, you will only know the real results if you analyze data about open rates and website visits. One of the most effective ways to do this is through A/B testing or split testing

A/B testing is a test that compares two versions of a certain marketing email template to two separate mailing lists. Statistical analysis is used to determine which option performs better.

A/B testing allows you to find the best fit for emojis and themes. You can try multiple emojis in a theme. This increases your chances of reaching your target and gives you a competitive advantage by optimizing your email campaign results.

4. Use appropriate emojis

Using completely irrelevant emoticons to the subject can give the wrong impression. This can make you seem out of touch and leave your audience feeling like you need to learn how to communicate your message effectively. As a result, you could end up in a spam folder or get a lot of unsubscribes.

Instead, use emojis that convey the emotion your subject is trying to convey.

5. Be cautious when using emojis for the first time

Before sending an email campaign, it’s important to consider how the emoji will look on different devices and email servers. Because different apps display emojis differently, the ones you open in Gmail on a Mac OS will be different than those in Outlook on a Microsoft PC.

Therefore, test your emojis before sending them.

6. Focus on your keywords

Focus on your keywords

Always remember that emojis assist your keywords. The receiver will see the emoji, but if you place it before the keyword, it may look strange. Therefore, keep your emojis after the keyword. This will give the audience a clear idea about what you are saying. 

10. Don’t overdo it with emojis

Emojis should accompany the post. Learning about colorful emojis can be tempting, but remember that little always goes a long way. Avoid too many emojis in your text. If only one emoji can do the job, there is no need for two extra emojis.

11. Capture the rhythm of your content

If you think you should only use popular emojis, you are wrong. The emoji should reflect your theme and make it easy to get to your content. Follow the flow of your content and find the right emoji for it.

12. The changing click-through rates

Images and videos are the easiest way most people want to manage their data. Emojis also fall in this category. They break the monotony of text and stimulate visual thinking. If you want better communication, pictures, videos, and click-through rates, Emojis are a great first step in improving this part of your marketing strategy.

13. Stay mobile-friendly

Stay mobile-friendly

Emojis save space, so they are popular for providing push notifications to users on their phones. With 5G wireless technology, emojis can become a standard of communication for many businesses that want to communicate with people on the go with their phones in their pockets.


Emojis in email subject lines can grab people’s attention as they convey the feelings or thoughts behind your message. They can be used as a great email marketing strategy. However, you risk being seen as spam if you use it incorrectly to attract attention and increase conversion rates. 

That doesn’t mean you shouldn’t use it in the email subject lines

If you’re trying to increase your open email rate, emojis are a great tool. However, it would help if you did not rely on them as a plan. Remember, the only way to find out what works for your brand and your target audience is to do A/B testing. 

With NotifyVisitors, you can use emojis in your email marketing campaign effectively. 


1. Is it advisable to use emojis in marketing emails?

It’s no secret that emojis are a powerful and popular form of communication. If your audience understands, accepts, and uses emojis regularly, you may use them in your emails. Emojis can help you stand out from your competition, raise brand awareness and recognition, and increase your click-through rates.

2. Are emojis not professional in email?

Using emojis in emails is generally perfectly acceptable practice. However, you need to be careful not to overwhelm them, especially if you are writing to adults.

3. Do emails containing emojis perform better?

Yes, it has been found that emails with emojis have a better click-through rate. 

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She is a content curator at NotifyVisitors. She writes SEO-friendly blogs and helps you understand the topic in a better way. Apart from writing, she likes to do painting and gardening.