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17 Effective Email Signature Examples You Should Try in 2024

Your email marketing campaign’s success depends on the email’s content. An email consists of many things like a subject line, header, message, and email signature. Using a professional email signature can be very effective as it gives the recipients precise information about the brand and will increase the business.

Using email signatures properly and effectively will help you generate leads and build brand awareness. In this article, we will learn about email signature examples.

What is an Email Signature?

An Email Signature is a block of text that contains the contact information of the brand or person. It can also have images, hyperlinks, and clickable call-to-actions (CTAs), which will give the recipient information on new offers, products, and services. It is placed at the end of an email; that way, it is also known as the email footer.

Email Signature provides information about your brand to the recipients and establishes and reinforces your brand identity. It is also a useful marketing tool. When used properly, it can help you drive traffic to your website.

Basic Components of an Email Signature

To create an email signature, the basic elements require the following:-

  1. Your name and job title
  2. Company name
  3. Professional contact details
  4. Company logo
  5. Company website
  6. Email address
  7. Social media platforms link

17 Effective Email Signature Examples

Here are 17 effective professional email signature examples you should try in 2024 to make your email signature more efficient and garner a strong relationship with recipients. In addition, it will make your email marketing strong.

1. Use CTA (Call-To-Action)

Use CTA (Call-To-Action)

An email signature that contains clickable links or links is the best and most effective email signature example. It keeps the design simple with useful links. For example, it could be a link to your website URL, social media handles, or an embedded YouTube video. This will help you drive more clicks and increase user engagement.

2. Add the Social Media Icons

Social media platforms are a good source of customers these days. Adding your social media icons with your email signature will connect the recipients to the events or new promotional activities. Remember to use social media icons, not hyperlinks. Just put them below the name and job title. These social media icons will increase user engagement. 

3. Add Video

Email signature with video is a perfect marketing strategy in email marketing to involve your recipients. This will help build a strong relationship with your prospects and gather their trust in the brand. The email signature with video is used by businesses to sell or promote a product & service which the company provides. 

It is also a good way to tell your story to the recipient. The video might be a product demo, promotion, or a video showcasing a special offer for the recipient. You can even showcase customer testimonials.

An animated GIF logo will bring excitement and fun to the email signature. It positively affects the click-through rate and is best for visual branding. The animated GIF logo is bright, eye-catching, and colorful. 

They instantly draw the recipient’s attention. Use professional, industry-related GIFs that will convey your brand and its message more clearly. You can create your animated GIF logo for your brand

5. Be Simple in Design

Email signature with necessary information without extra links or images. It is a simple yet effective email signature example. With limited colors and information like your name, job title, company logo, and name, and contact details with only relevant links. 

6. Convey with quotes

You can add some elements to make it more effective, and it can be a quote. Adding quotes to your email signature will help in conveying your message and how much you care for your work. You can add quotes that inspire others. 

7. Minimalist email signature

Minimalist email signature

A minimalist email signature is perfect with basic information. It contains only relevant information for communication. No colorful backgrounds or eye-catching images, just relevant information. 

Using only white background has useful information written on it. It gives information like name, designation with your picture, company name and logo, contact information with social media icons, and website.

8. Personalization

An email signature that you can customize according to yourself. You can customize or personalize your email signature but remember to maintain its brand voice. 

Be formal in communication and provide relevant information like a name with your image, job title, office address, contact details, email address, website, and social media links. A personalized email signature will be able to engage more customers. 

9. Adding Banner

Adding Banner

An email signature having a banner with CTA is very effective. A banner is an image with a message. A banner can capture user attention easily. It should be clickable, readable, and have a call-to-action (CTA). 

The CTAs that you can include are various, like a discount code, CTA for booking an appointment, or a blog link. You can include your name, job title, company name, contact info, email address, and website in a banner.

10. Highlight helpful Tips

Email signature with helpful tips is good for creating a strong connection with your recipients. This type of email signature is mostly used by businesses related to health, insurance, or real estate to give tips to their clients. The tips which are related to the company’s products and services will increase the recipient’s trust that the brand cares about its customers.

11. Use Photo as Promoter

Using a photo gallery or photo portfolio with your email signature works as a promoter. It showcases your work visually. Any visual addition to your email signature will enhance its quality and increase recipient interest.

This type of email signature is beneficial for artists, photographers, bloggers, travellers, etc. It displays their work and builds trust.

12. Add Graphics

Email signature with Graphic is eye-catching with its bold monochromatic graphic font. A black-and-white background and graphic text with a graphic image give it an artistic approach. It is best for graphic designers, designers, corporate videographers, etc.

13. Using Handwritten signature

A handwritten signature gives an email a human touch. A handwritten signature captures the recipient’s attention. It shows the interest of the sender. It can be used by any business that wants their recipient to feel the human touch in their email. Small-scale businesses mostly use it, like florists, bakers, etc.

14. Connection with other Associations

Email signature that includes associations or endorsement of third-party services will build credibility and authority. Email signatures having links with other associations which provide information to the recipient will increase its business also.

15. Showcase your Awards

Showcasing your awards is one of the best email signature examples. Featuring your awards or achievement in your email signature will boost your trust and credibility. These awards are eye-catching as it shows your business development. Any achievement or certification your business owns will get the recipient’s attention. 

16. Offer discount

Email signatures with seasonal offers will add some extra joy to the recipients. Customising email signatures with offers which are the seasonal and limited-time value will gather recipient interest. 

It will also encourage getting the best deal. You can customise it according to the recipient also. Seasonal offers like first-time user offer, winter offers, republic day sales, buy one get one offer, etc.

17. Type of fonts

Type of fonts

A different font type will be more appealing than a general email. To add a creative approach to your email signature, you can use a bold and different type of font. Use only fonts that are general in e-commerce and use one font in email. Keep your other information simple and useful, and pair it with some catchy font for your email signature.


An email signature communicates your brand. It is the last thing in an email that a recipient reads. So, it should have all the information that enables the recipient to contact the brand. It should be responsive. Different businesses need different types of email signatures.

The article has 17 email signature examples that show you how effective an email signature should be. To know more about email automation to increase user engagement, schedule a free demo.


1. What is an Email Signature?

An Email Signature is a block of text that contains the contact information of the brand or person. It can also have images, hyperlinks, and clickable call-to-actions (CTAs), giving the recipient information on new offers, products, and services.

2. What are the Basic Components of an Email Signature?

 To create an email signature, the basic elements require the following:-

  1. Your name and job title
  2. Company name
  3. Professional contact details
  4. Company logo
  5. Company website
  6. Email address
  7. Social media platforms link

3. Write Down Some Effective Email Signature Examples We Should Try in 2024.

Here are some effective email signature examples that will be useful in 2024.

  1. Email signature with ctas
  2. Email signature with social media icons
  3. Email signature with video
  4. Email signature with animated (gif) logo
  5. Email signature with simple design
  6. Email signature with creative elements

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.