What is Agile Marketing A Definitive Guide

agile marketing

The term ‘agile’ means to move quickly and with ease. With limited time and a lot to achieve, agility must be your skill when growing a business. The topic of this blog, Agile marketing, is all about being quick. How can you combine marketing with agility? 

A business must enthrall customers with its products and services. The scope of products that your company offers may not always win the hearts of your clients. And you can’t express perfection in all your products. So you must decide on a product and then put all your effort into it. Analyze the result of your work, and plan your next focus accordingly.

Agile marketing is the term used for the above process and may seem like a trial and error method. You will have to shift your focus among all your products. And the results will help you determine the ideal gift for your clients. But it is not that unnerving.

In this blog, we will see a step-by-step guide for agile marketing. So let’s get started.

Earlier, software engineers alone considered using agile marketing. Lately, all kinds of businesses utilize this marketing technique. 

Advantages of Agile Marketing

Advantages of Agile Marketing

  • Helps plan according to changes. For instance, analyzing the change in the acceptance of a certain product. Or the increase in sales of certain services.
  • Helps combine various strategies from all departments. You won’t miss out on any useful ideas.
  • It helps us focus on our clients.
  • Increase the value of our products
  • Easily detect plans.
  • Help stay competent
  • It improves teamwork and productivity.
  • Improves flexibility in your tactics

These are the basic advantages of agile marketing. Now, you need to know how to move forward with it. 

Before you start.

Agile marketing seems like an entirely new field with its terms and methodologies. So it is vital to know a few terms that will come your way. Here are some terms;

  • Epic: To install agile marketing into your business, you need to be a little systematic. For instance, your company released the latest product, and it will slowly make its way to the mainstream market. But first, you need to decide on what changes you must make in order to get the expected result. Instead of analyzing the entire roadmap of your product, break it down into parts. So here, epic refers to your product roadmap. In short, epic is anything that is vast and needs division.

  • User stories: Agile user stories are the parts into which ‘epic’ is broken. You can also use the term ‘issues.’ User stories are yet another method of agile marketing which helps in customer-oriented planning. 

A user story forms the basic unit of the epic. Your team can work on them effectively, keeping in mind the bigger picture. 

How to frame a user story?

For developing a user story, you will have to stand in your client’s shoes. Think from their perspective. To make it simple, here is a set of general questions;

  • What is my occupation?
  • What do I need?
  • Why do I need it?   

Answer these questions while drafting the user story. Always keep the user in the center of the story. For instance; As a traveler, I want regular updates on nearby holiday sites. Here you can figure out ways to contemplate effective user stories.

  • Sprint: It is a short timeframe in which the agile team works on a task. On completing these tasks, your team would have achieved a milestone out of the entire epic. This way, the team members can feel stress-free. This is a better alternative to work on a long and continuous task.

  • Scrum: In order to manage the project, a team is set up that clears away obstacles. They are also responsible for quick experimenting of the strategies developed by the agile team. Scrum is the term used to refer to such a team, managing projects and ensuring their smooth progress. 

Features of Scrum

Scrum was first devised to handle software development. Over the years, its effect on all kinds of marketing was highlighted. It is recognized as the baseline for agile marketing. The scrum board handles the relevant aspects of this marketing strategy. Here are the important features;

  • The scrum board comprises the team of developers, the product owner, and the scrum master. These three categories of members have individual duties, and the team works as a whole.

  • The scrum team has personal goals and manages difficult tasks. They work over a sprint and are committed to the experiment.

  • The product owner is responsible for prioritizing products and assigning tasks for the rest of the scrum boards. He or she interacts personally with the stakeholders and clients. They represent the entire company’s products and services.

  • The scrum master serves as a link between the scrum board and the other departments of the company.

  • The developers are essential for digital marketing and channeling the goals of the company towards clients. The members are selected from various posts and are expected to work with the scrum board as developers.

Getting started with agile marketing.

Getting started with agile marketing

PeppyBiz is the right place for your company to get a head start on agile marketing. It provides the right tools for launching your projects and making yourself known to the world. 

What does PeppyBiz offer?

Managing projects manually and analyzing essential data about clients is hard and time-consuming. It is truly an obstacle for implementing other relevant marketing strategies that require focus. PeppyBiz has the solution you need. It is a powerful software providing all project management services that your projects would need to progress. Here are a few of its features;

  • Autopiloting influential and accurate emails
  • Easy data collection
  • Know your clients through its custom signup forms
  • Manage your team
  • Prepare customer profiles through tracked data
  • Manage your client’s requests
  • Powerful bug detection software

PeppyBiz has everything to make your company organized and client-friendly. Schedule a demo to try out its features.

Essentials ideas about agile marketing float around, and it is important to depict the true picture of this strategy. You might have grasped the idea behind the epic, sprint, scrum, and user stories from the above content. Combining all these, let us look at the final picture.

  • A scrum master leads the team in agile marketing. He or she determines the direction that is to be adopted for performing the tasks.

  • The team generates effective user stories with the clients in the center of focus. These stories are experimented with as small-scale projects and developed over a sprint. The time may vary from 2 weeks to a month, depending on the size of the experiment.

  • Results are obtained with critical analysis of all short-comings. Areas of potential progress are listed. These results may be positive or negative. But your company must focus on improvising its efforts or implementing the plans as per the requirement. As stated earlier, agile marketing is a trial and error method.

  • Form a wise review of the obtained results.

  • Work on your next experiment with the data from the previous analysis. Cover up all drawbacks and implement new strategies.

Agile marketing may appear like an urgent task, but it is necessary to commit to your customers. Every step in agile marketing is important for effectively discovering a point or idea that needs your focus. So what can go wrong in a carefully framed process? 

Certain principles frame agile marketing. They are as follows

1. Teamwork:


An essential aspect of business strategies is exceptional teamwork. Handing out tasks, announcing deadlines, preparing a plan, and putting it into action. These basic things need a cooperative team. Every individual staff member doesn’t need to work non-stop. Divide the work equally and lighten the tasks to have beneficial progress. Assign tasks and organize the work schedule effectively via online tools. PeppyBiz has a reliable system for this task.

2. Quick adaptation:

Discovering revolutionary tactics in marketing is the sole purpose of experimenting with this strategy. So it is important to be quick to notice the change and adapt accordingly. Rather than implementing hardcore methods (such as expensive campaigns), it is wiser to analyze change and work towards it quickly. Agile marketing is all about speed with benefits.

3. Analyze your processes:

Analyze your processes

Without determining the value of all processes used for this strategy, implementing the changes would be difficult. Analyze which step improves your sales and which slows down your progress. Have a keen eye on the measures your company takes to advance towards the next level. Because sometimes, a certain measure may seem vital.

But this could be due to a previous process that you worked on. So remove unnecessary steps to be on the bright side.


The agile marketing method has served as a priceless tactic for replenishing marketing strategies based on changing trends. Your team can do wonders with such a strategy at hand. The current success stories are all projects that switched from the traditional waterfall method to agile marketing. It is smooth and efficient for your company’s big break. 

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

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