video email marketing

Video Email Marketing: 9 Ways To Use Videos To Boost Email Campaign

Voiced by Amazon Polly

Video email marketing might be the perfect solution when you’re looking for a new way to connect with your customers. This type of marketing allows you to create short videos that can be sent in emails, providing a more personal connection with your audience.

Video email marketing is also a great way to show off your products or services, and can help increase engagement and conversion rates.

In this post, we’ll take a closer look at what video email marketing is, and how you can use it to boost your business.

What Is Video Email Marketing?

Video email marketing is a form of email marketing that uses video content to promote products or services. Unlike traditional text-based emails, video emails are more engaging and can push notifications to recipients, increasing the chances that they will open and view the message.

While video email marketing is still in its infancy, it has the potential to be a powerful tool for businesses of all sizes. When used correctly, it can help to increase brand awareness, build customer loyalty, and drive sales.

9 Ways To Use Video Email Marketing For Your Email Campaign

1. Highlight company news, events, or achievements

Highlight company news or achievements

Video email marketing is a powerful way to keep your customers and clients updated on your company’s news, events, or achievements. By embedding a video in an email, you can grab attention and deliver your message in a more engaging way.

Plus, video email marketing is easy to set up and track, so you can see how your recipients are interacting with your video content. If you’re looking for a way to improve your customer communication, video email marketing is a great option to consider.

2. Introduce yourself and your company in a personal video message

Use video to introduce yourself and the company. For instance, Hello, my name is John Smith and I am the founder and CEO of XYZ Corporation. XYZ Corporation is a leading provider of XYZ products and services.

We have been in business for over 10 years and have built a reputation for quality and customer service. Our products are used by XYZ customers around the world.

We are committed to providing the best possible products and services to our customers. Thanks for taking the time to learn more about us. Please don’t hesitate to contact us if you have any questions.

3. Showcase your products or services with an explainer video

Showcase your products or services with an explainer video

In today’s crowded marketplace, it can be difficult to get your products or services noticed. You need to find a way to stand out from the competition and grab attention. One of the most effective ways to do this is with an explainer video.

A well-crafted explainer video can quickly and efficiently showcase what you have to offer, while also capturing people’s attention.

The key is to keep the video short and to the point, while also making it engaging and visually appealing. If done right, an explainer video can be a powerful marketing tool that helps you attract new customers and grow your business.

4. Share customer testimonials or case studies in a video format

Share customer testimonials or case studies in a video format

A video testimonial or case study is a powerful marketing tool. It allows potential customers to see and hear firsthand how your products or services have helped others.

Video testimonials also help to build trust and credibility, as they provide an intimate, personal look at your company. When creating a video testimonial, choose a customer who is articulate and who can speak directly to the benefits of your product or service.

The video should be well-produced, with clear audio and visuals. And it should be informative, telling the customer’s story in an engaging way. With a little planning and effort, you can create a video testimonial that will persuade potential customers to try your products or services.

5. Announce new blog posts, products, or services with a quick video teaser

A video teaser is a great way to announce new blog posts, products, or services. A short, creative video can grab attention and generate excitement for what’s to come.

When creating a video teaser, keep it under one minute and make sure to include a call to action. For example, if you’re announcing a new blog post, tell viewers when it will be published and encourage them to subscribe to your blog.

If you’re promoting a new product, show viewers how it works and invite them to buy it. And if you’re announcing a new service, provide a brief overview of what it is and why people need it. By following these tips, you can create an effective video teaser that will boost interest in your latest project.

6. Run a contest or giveaway and announce the winners in a video announcement

 Run a contest and announce the winners in a video announcement

Announcing the winners of a contest or giveaway is a great way to build interest and excitement around your product or service. A video announcement is a particularly effective way to reach a wide audience. By posting the video on social media and other online platforms, you can ensure that everyone who entered the contest has a chance to see the results.

When crafting your video announcement, be sure to include footage of the prize being awarded, as well as shots of the winners themselves.

You might also want to include some comments from the winners about why they are excited to have won. By taking the time to produce a high-quality video announcement, you can create a powerful marketing tool that will help promote your brand and drive sales.

7. Send holiday greetings or New Year’s resolutions in a fun, festive video message

With the holidays just around the corner, it’s time to start thinking about how to spread some cheer! One fun and festive way to do this is by sending holiday greetings or New Year’s resolutions in a video message.

Not only will your friends and family love getting a personalized message from you, but they’ll also appreciate the effort you put into making it.

You can even get creative with your video by adding some holiday-themed props or decorations. So go ahead and spread some holiday cheer this year by sending a festive video message.

8. Showcase your products or services in action with a product demonstration video

A product demonstration video is a great way to show potential customers what your products or services can do. By demonstrating how your product works, you can give viewers a better idea of its functionality and value.

Demonstration videos can also be used to highlight the features of your product or service, and to show off your company’s unique selling points.

When used effectively, product demonstration videos can be a powerful marketing tool that can help you boost sales and grow your business.

9. Give a tour of your business or office with an office tour video

A well-made office tour video can be a great way to give potential customers or clients an overview of your business. When making an office tour video, it’s important to focus on the key features of your business that you want to highlight.

For example, if you’re trying to show off your company’s customer service, make sure to include footage of your team interacting with clients.

If you’re trying to promote your business’s ability to handle large projects, make sure to include footage of your team working on a big project. No matter what you’re trying to show off, an office tour video is a great way to give people a feel for what your business is all about.


Email campaigns are a great way to keep in touch with your customers, and by adding videos, you can make them even more effective. Videos add interest and excitement, and they also help to explain complex concepts or products in a simple and easy-to-understand way.

If you’re not currently using videos in your email campaigns, we suggest giving video email marketing a try—you may be surprised at how well they perform. Have you seen good results from using videos in your email marketing?


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.

Add comment