Close this search box.
Close this search box.

Shopify Emails Going to Spam? Reasons + Tips to Stop it [ 2024 ]

Marketing emails in customers ‘ spam folders are more annoying for an online business. It is a major setback for many digital companies, big or small.

A study by Statista found that around 45.37% of email traffic lands in spam folders.

However, it is possible to prevent Shopify emails going to spam.  

This article describes why Shopify emails end up in spam and the preventative measures to prevent this from happening. 

What does it mean by Shopify emails going to spam?

Before diving into prevention and solutions, it’s important to understand what you mean by Shopify emails going to spam

The intended location is the recipient’s mailbox. However, the message is marked as spam due to unforeseen circumstances, so the recipient must be notified.

Additionally, many email account settings are often configured to delete spam messages after a certain period automatically. The total duration is 30 days.

In short, if your Shopify email is in a customer’s spam folder, it wastes the marketer’s energy, time, and resources. 

Now let’s find out why your Shopify emails are going to spam and how to prevent it.

Why Do Emails End up in Spam?

There are many reasons for your Shopify emails going to spam.

1. You are emailing people without their permission

Email marketing, buying email lists, and similar tactics are common these days. However, it is not only inappropriate and ineffective but also illegal. You should check the CAN-SPAM act for more information about the legal rules regarding this purpose.

2. You are not providing your physical address

Although this may seem strange, your email can end up in the recipient’s spam box if you don’t mention a specific physical address. It is another requirement from the Federal Trade Commission.

3. It is complicated and seems suspicious

“Congratulations, you have won a lottery”, “Increase your earning” and other similar phrases make your content seem dubious. It may be one of the reasons why your email may appear in the spam box even if you are completely sincere and there is no harm.

4. You need to try harder to create the best subject line

The recipient’s name and subject line are the first two things that catch our eye when scrolling through the mailbox. It is also a sign for us to understand whether the email is spam or legitimate. Many email users report emails as spam based on the subject line. The more people who mark your email as spam, the less likely your email will reach the inbox in the future.

5. You add an attachment to your email

You add an attachment to your email

Attachments are one of the most common ways that may end up sending your email in spam. Also, they can slow down your email. No wonder most people and email clients filter out suspicious emails and classify them as spam. So, if you can avoid them, there’s no reason to add attachments to promotional or marketing emails.

6. High bounce rate and complaints

A high bounce rate (over 4%) usually indicates that an email list is outdated, of poor quality or purchased. Email companies treat these senders badly and damage their reputation as senders.

Most email service providers allow users to report emails as spam. Your complaint rate should be no more than 0.1% or one in a thousand. Most email marketing platforms automatically record and display this number for all senders on the same domain.

7. Poor image-to-text ratio

Poor image-to-text ratio

When sending HTML emails through spam filters, marketers keep arguing about two aspects:

  1. Image-to-text ratio
  2. Spam content

The image-to-text ratio is more of a B2B sales email issue. It becomes irrelevant to marketers once email companies start preparing, and attachments should be avoided in HTML emails. As long as your brand language and email content are consistent,  you don’t have to worry about spam filters.

How to check that your Shopify emails are Going to Spam folders?

To find out if your emails are going to spam, you should run a spam test. However, you can only equate it to a particular percentage.

To run a spam test:

  • Go to Google, search and run an email spam test.
  • Use any mail tester.
  • Run a test, and after that, you will receive your email report on how frequently you end up in the spam folders.

How to prevent Shopify emails from going to spam

1. Use a mail tester to spot issues

Mail Tester is a free tool that looks for technical issues with email deliverability. All you have to do is:

  • Go to Mail Tester
  • Please send an email to the address that it provides. If you have email issues, use the same text/image/link in the email.
  • Then click check the score option.
  • Look at the analysis.

2. Give customers what they want

Give customers what they want

Giving too much or too little information is the main cause of over-sharing and poor delivery. Unfortunately, all customers have preferences, so improving delivery can take time and effort.

Instead, consider giving readers more leverage in their subscriptions. 

3. Permissions and opt-in emails

Please ensure the people you send sales or marketing emails to subscribe, share their information or sign up. Do not email others without their permission or approval. You build your reputation by asking permission to send emails.

4. Use a hosting service for your website

If you receive spam messages and emails from the site, the best way to avoid the problem is to use an email-sending service (AKA an SMTP provider) instead of sending them through your host’s SMTP server.

5. Implement the sender’s warm-up process

This step is especially important if you are changing email services. Improve your sender’s reputation by implementing the sender’s warm-up process.

6. Keep your contact list clean

Keep your contact list clean

A lot of users change their email addresses once a year. If about a third of your mailing list changes addresses every year, you should regularly purge your contact list to prevent it from being sent to non-existent or inactive addresses.

If no one has clicked on your emails in the past 12 months, this subscription should be considered inactive, and you should unsubscribe from your email marketing subscription.

Such emails can later become spam traps and damage your reputation. When moving from one ESP to another, migrate your top contacts who are actively interested in your emails and send them only to them.

It will gradually transfer your good name from one email service provider to another. After a while, you can transfer the rest of your contact list. Start with a small list and then increase the number of email recipients.

Wrapping Up

Email marketing is a very effective way to get new customers and helps businesses save a lot of time and effort. Since everyone uses email frequently, sending spam is one of the biggest problems. From the company’s point of view, customers receive so much spam that sometimes a genuine email can accidentally be spam or malicious.

To ensure this never happens again, we created this guide on why your Shopify emails going to spam and how to prevent it. 

However, to get more help on email marketing, you can visit NotifyVisitors and solve your queries.

Also Read:


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.