Opt-in emails refer to obtaining permission from a user before sending them promotional or marketing emails. When someone signs up for an opt-in email list, they explicitly permit the sender to send them emails. It differs from unsolicited emails, also known as spam, which are sent without permission and often without any relevant or valuable content for the recipient.
Opt-in emails are generally considered a more ethical and effective way to build a targeted email list for marketing purposes.
By obtaining permission from subscribers, marketers can ensure that their emails are being sent to people interested in their products or services. It can lead to higher open rates, click-through rates, conversion rates and a better overall reputation for the sender.
This blog will teach you about opt in email examples and their best practices.
Why are Opt in Emails Important?
Opt-in emails are important for several reasons:
1. Compliance with regulations
Opt-in emails ensure you comply with email marketing regulations, such as the CAN-SPAM Act in the United States and the GDPR in the European Union. These regulations require that email recipients consent to receive emails, and failure to comply can result in legal and financial penalties.
2. Higher engagement rates
Opt-in emails have higher engagement rates because subscribers have already expressed interest in receiving your emails. They are likely to open and engage with your emails, resulting in higher click-through and conversion rates.
3. Better deliverability
Opt-in emails are less likely to be marked as spam, harming your sender’s reputation and reducing your deliverability rates. When subscribers opt-in to your emails, they are giving you permission to send them emails, which reduces the likelihood that your emails will be marked as spam.
4. Increased trust and brand loyalty
When subscribers opt-in to your emails, they trust your brand and want to hear from you. By providing valuable and relevant content, you can build trust and loyalty with your subscribers, leading to stronger relationships and increased customer lifetime value.
Benefits of Using Opt in Email Marketing
- Higher engagement rates: When subscribers opt-in to your email list, they have already expressed interest in your brand and are more likely to engage with your emails. It leads to higher open and click-through rates and increased conversions.
- Improved deliverability: Opt-in email marketing helps improve deliverability rates because subscribers have given their explicit permission to receive emails from your brand. It reduces the likelihood that your emails will be marked as spam and increases the chances that they will be delivered to your subscribers’ inboxes.
- Increased brand loyalty: When subscribers opt-in to your email list, they are interested in your brand and want to hear from you. By providing valuable and relevant content, you can build trust and loyalty with your subscribers, leading to stronger relationships and increased customer lifetime value.
- Cost-effective: Opt-in email marketing is a cost-effective way to reach your audience compared to traditional marketing methods like direct mail or advertising. It is also easily measurable, allowing you to track your results and adjust your strategy accordingly.
- Segmentation and personalization: Opt-in email marketing allows you to segment your email list based on subscriber behavior, interests, or demographics. It lets you personalize your emails and deliver relevant content to your subscribers, leading to higher engagement and conversions.
- Compliance with regulations: Opt-in email marketing ensures you comply with email marketing regulations, such as the CAN-SPAM Act in the United States and the GDPR in the European Union. It reduces the risk of legal and financial penalties.
17 Best Opt in Email Best Practices
1. Create a clear value proposition
When someone considers signing up for your email list, they want to know what they will get in return. Be clear about what subscribers can expect to receive from your emails, whether it’s exclusive content, special offers, or useful information.
2. Use a compelling call-to-action (CTA)
Your call-to-action should communicate what subscribers need to do to sign up for your email list. Use a language which makes it easy for customers to take action.
3. Please keep it simple
Never ask for a lot of information in the opt in form. Keep it short and sweet, asking only for the information you need to personalize your emails.
4. Make it easy to find
Make your opt-in form prominent and easy to find on your website. Use eye-catching graphics, a pop-up form, or a sidebar to grab attention and prompt sign-ups.
5. Use a double opt-in process
A double opt-in process requires subscribers to confirm their email address by clicking a link in a confirmation email. It ensures they are genuinely interested in receiving your emails and prevents spam complaints.
6. Offer a lead magnet
A lead magnet is a free incentive you offer in exchange for someone’s email address. It could be an ebook, white paper, or exclusive content that provides value to your subscribers.
7. Use social proof
Social proof, such as customer testimonials or social media followers, helps build trust and credibility with potential subscribers. Highlight these social proof elements on your opt-in form or landing page.
8. Offer exclusive discounts or promotions
Offering exclusive discounts or promotions to your email subscribers makes them feel valued and encourages them to stay engaged with your brand.
9. Personalize your emails
Personalization helps you create more relevant and engaging content for your subscribers. Address them by name, and use data to tailor content to their interests and preferences.
10. Segment your email list
Segmenting your email list based on subscriber behavior, interests, or demographics helps you create more targeted and relevant content. It can lead to higher engagement and conversion rates.
11. Optimize for mobile
Make sure your opt-in form and email design are optimized for mobile devices. Most people check their email on smartphones, so your emails must be easily read and navigated on small screens.
12. Test different CTA’s, opt-in forms and email content
Test them to see what is working best for your audiences. Use data to optimize your email marketing strategy and improve performance over time.
13. Provide valuable content
Provide useful and relevant content in your emails to keep subscribers engaged and interested. Focus on providing value rather than just promoting your products or services.
14. Use visuals
Use images and videos to make your emails more engaging and visually appealing. It can increase click-through rates and conversion rates.
15. Create a sense of exclusivity
Offering exclusive content or promotions only to your email subscribers creates a sense of exclusivity and makes subscribers feel special and valued.
16. Be consistent
Consistency is key when it comes to email marketing. Stick to a regular schedule and provide consistent, high-quality content to build trust and keep subscribers engaged.
17. Respect subscribers’ privacy
Be transparent about how you will use subscribers’ data and provide an easy opt-out option. It helps build trust and ensures your email list comprises engaged and interested subscribers.
Let us now look at different opt in email examples.
Best Opt in Email Examples
1. Welcome emails
A welcome email is sent when someone signs up for your email list.
It can include a welcome message, a brief introduction to your brand, and a call to action to encourage subscribers to engage with your content.
2. Newsletter subscriptions
A newsletter subscription opt-in email can ask subscribers to sign up to receive your regular newsletter. This type of email can include a brief description of the newsletter’s content and value and a call to action to subscribe.
3. Promotional offers
Promotional offers can be used as an opt-in incentive to encourage subscribers to sign up for your email list. These emails can include a brief offer description, a sign-up call to action, and a link to redeem the offer.
4. Abandoned cart reminders
Abandoned cart reminders are sent to subscribers who have added items but still need to complete their purchase.
This type of email can include a reminder of the things left in the cart, a call to action to complete the purchase, and an opt-in option to sign up for your email list.
5. Free trials or demos
Offering free trials or demos of your products or services can be a great way to encourage subscribers to sign up for your email list.
For example, if you sell a software product, you can offer a free trial to subscribers who sign up for your email list. This type of opt-in email can include a description of the trial or demo, a call to action to sign up, and a link to access the offer.
6. Event invitations
If you are hosting an event or webinar, sending an opt-in email to your subscribers can be a great way to generate interest and encourage attendance. This type of email can include a description of the event, a call to action to RSVP, and an opt-in option to sign up for your email list.
You can also have additional information about the event, such as the location, date, time, and speakers.
7. Surveys or feedback requests
Opt-in emails that ask subscribers for their input or opinions can be a valuable way to gather customer insights and improve your products or services.
For example, you can survey subscribers who recently purchased a product from your online store. This type of email can include a brief description of the survey or feedback request, a call to action to complete the survey, and an opt-in option to sign up for your email list.
8. Customer loyalty programs
Offering a loyalty program can be a powerful way to incentivize repeat business and increase customer lifetime value. For example, you can offer discounts or rewards to subscribers who make multiple purchases from your online store.
This type of opt-in email can include a brief description of the loyalty program, a call to action to sign up, and an opt-in option to join your email list.
9. Birthday or anniversary emails
Sending opt-in emails that celebrate your subscribers’ birthdays or anniversaries can greatly show appreciation and strengthen customer relationships. For example, you can offer a special discount or gift to subscribers celebrating a birthday or anniversary.
This type of email can include a personalized message, a special offer or discount, and an opt-in option to sign up for your email list.
10. Re-engagement campaigns
If you have subscribers who last engaged with your emails a while ago, sending a re-engagement campaign can be a way to encourage them to start hiring again. This type of email can include a special offer or incentive, a call to action to engage with your brand, and an opt-in option to sign up for your email list.
For example, you can offer a discount or gift to subscribers who last opened your emails in the past 30 days.
Overall, the key to building a successful opt-in email list is to provide value to your subscribers and make it easy for them to opt into your list. Using various opt in email examples and personalizing your content to your audience can grow your email list and build stronger relationships with your subscribers.
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1. What is an Opt-in Email?
An opt-in email is an email that is sent to subscribers who have given explicit permission to receive emails from a particular sender or company. Subscribers must first provide their email addresses and indicate that they want to receive email communications from the sender.
2. Why is It Important to Use Opt-in Emails?
Using opt-in emails is important because it helps to build a high-quality email list of engaged and interested subscribers. By ensuring subscribers have explicitly opted-in to receive your emails, you can avoid spam complaints, improve deliverability rates, and build stronger relationships with your audience.
3. What are Some Examples of Opt-in Email Types?
Opt-in email types include welcome emails, newsletter sign-ups, free trials or demos, event invitations, surveys or feedback requests, customer loyalty programs, birthday or anniversary emails, and re-engagement campaigns.