Top 10 Push Notification Tools for 2025

In today’s crowded online world, it’s tough to get your message noticed. One of the best ways to connect directly with your audience is through push notifications, these small, clickable messages that pop up on a phone or computer screen. They’re a fantastic way to keep people interested, share important updates, or invite them back to your site.

But with a ton of different tools out there, how do you even choose? It can be a real headache. To help you sort through it all, we made this simple guide to the best push notification services for 2025. We’ll show you what they do and who they’re for, so you can find the one that’s just right for you.

What’s the Real Benefit of Using a Push Notification Tool?

Push notification tools send messages. But the real benefit is how they let you send them. They give you special advantages:

• Your Message Actually Gets Seen: Unlike emails that can get buried in an inbox or marked as spam, push notifications pop up right on the user’s screen. People are much more likely to see them, which means they’re more likely to click.
  
• Talk to People, Not Just a Crowd: You can send messages to everyone, or you can get specific. Send a special offer to users in a certain city, alert someone when an item they liked is back in stock, or just say hello to new visitors. This makes your messages feel more personal and useful.
  
• Put Your Messaging on Autopilot: You can set up messages to go out automatically based on what someone does. For example, a message can be automatically sent if a user leaves items in their shopping cart or to welcome a new subscriber. This saves you time and helps you connect with people at just the right moment.
  
• See What Works and What Doesn’t: These platforms show you how many people are seeing, clicking, and responding to your messages. You can even test different versions of a message to see which one gets a better reaction. This helps you learn

Top 10 Push Notification Tools for 2025

Our list includes a mix of tools, from simple, beginner-friendly options to more powerful platforms. We’ll start with a unique choice for those looking to avoid monthly bills.

1. NotifyVisitors

NotifyVisitors is a versatile Push Notifications and automation platform that helps businesses engage customers through personalized, behavior-driven campaigns. It’s especially effective for businesses looking to automate outreach, boost conversions, and track user engagement across multiple touchpoints. With a strong emphasis on personalization and segmentation, NotifyVisitors makes it easy to create targeted campaigns that drive results.

Top Features

• Behavioral targeting to send emails based on user actions.
• Drag-and-drop email editor for easy campaign creation.
• Advanced audience segmentation for precise targeting.
• Automated email workflows to streamline user journeys.
• A/B testing to optimize subject lines and content.
• Real-time analytics to track performance and engagement.
• Omnichannel support including SMS, push, and WhatsApp.
• Lead capture tools like pop-ups and signup forms.

2. LaraPush

• Pricing: A one-time payment, starting at around $499 for lifetime use. 
• USP: Everything Unlimited, Self Hosted, Version Upgrades.
• Use Case: Web Push Notifications.
• Who should use it: Bloggers, publishers, and business owners who want a powerful tool without paying a monthly fee for the long run.

LaraPush is a push notification tool that you buy once and own forever, so you never have to pay monthly fees. It’s great for website owners who want to avoid subscriptions. You run it on your own server, meaning you keep control of all your subscriber data.

It has no limits on websites, subscribers, or messages and includes all the important, enterprise-level features like User Journey, AutoPush, LP links, YT Links and much more. You can automatically send alerts for new posts, target specific groups of users, and track your results. It’s a powerful tool without the big-company price tag.

3. Brevo

• Pricing: Starts free for email and SMS, Web & mobile push available as add‑on (€10 per 10k notifications)
• Good for: Web and Marketing oriented ecosystem.
• Who should use it: Any business wanting scalable push alongside email, SMS, chat managed from one dashboard.
  

Brevo has added push notifications to its all-in-one marketing platform. This is perfect if you want to keep things simple and have all your communication tools under one roof. Setting it up is easy, and you can create campaigns that work together across different channels. For example, you can follow up an email campaign with a timely push notification. If you value integration and a single platform for all your marketing, Brevo is a good choice.

4. PushOwl

• Pricing: Free for up to 500 impressions a month; paid plans start at $19/month.
• Good for: Shopify or ecommerce owners.
• Who should use it: Online stores, especially those using Shopify.

PushOwl was built from the ground up for e-commerce websites. It connects beautifully with Shopify and makes it simple to set up automatic notifications for things that really matter to online stores, like sales announcements, price drop alerts, back-in-stock updates, and reminders for abandoned shopping carts. Its pricing is based on how many people see your notifications, not how many subscribers you have, which many store owners find fair.

5. OneSignal

• Pricing: Free for up to 10,000 subscribers; paid plans are available for more features and subscribers.
• Good for:  Web, Mobile, and In‑App Notifications for apps/sites looking for flexible, unified messaging.
• Who should use it: Startups, SaaS apps, and businesses wanting all under one roof with a decent budget.

OneSignal is a very popular tool used by big names like Uber. It’s versatile and covers all the bases: notifications for web browsers, mobile apps, and even messages that appear while someone is using your app. It connects with many other popular tools like Shopify, WordPress, and HubSpot. The free plan is very generous, making it a great starting point for new businesses.

6. PushEngage

• Pricing: Free for up to 200 subscribers; paid plans start at $9/month.
• Good for: High personalization, behavior based triggers and AI based content suggestions.
• Who should use it: Bloggers, content creators, and marketing teams who love data.

PushEngage is packed with features designed for marketers. You can set up a series of automated messages, test different notifications against each other, and create interactive alerts. Its best feature is the ability to track how much money your campaigns are making. If you want to see a clear return on your efforts and love digging into performance reports, PushEngage is for you.

7. Aimtell

• Pricing: Starts at $49/month for up to 10,000 subscribers.
• Good for: Hyper Personalized notifications with strong segmentation and A/B testing.
• Who should use it: Online stores that want to send very specific, personalized messages.

Aimtell is all about personalization. It lets you send messages based on what people have looked at, where they are, what they’ve bought, or what’s on their wishlist. This makes it a great tool for bringing shoppers back. You can also set an expiration date for time-sensitive offers so people don’t see them after the sale has ended.

8. Notix

• Pricing: Starts at $85/month for up to 30,000 subscribers.
• Good for: Exit-intent triggers, newsroom alerts, Facebook Messenger retargeting, ad-revenue notifications.
• Who should use it: Online magazines, news sites, and other content-focused publishers.

Notix is designed for websites that produce a lot of content. Its main goal is to keep readers coming back for more. It’s great at retargeting users and has features like multi-language support, which is perfect for publishers with an international audience. If your business is built on content, its is built for you.

9. SendPulse

• Pricing: Free for up to 10,000 subscribers; paid plans start at $19/month.
• Good for:  Multi-channel messaging—email, SMS, web push with plugins for WordPress.
• Who should use it: Online stores and marketplaces.

SendPulse is another great all-in-one platform that combines push notifications with email and SMS. It’s particularly good at sending personalized messages based on a user’s Browse behavior. For example, if someone has been looking at t-shirts on your site, you can send them a notification about a t-shirt sale. It’s a great tool for turning casual browsers into repeat customers.

10. Truepush

• Pricing: Free up to 1k subscribers, paid plan for 3$ per 1000 subscribers.
• Good for: All-in-one omnichannel messaging covering web/mobile push, in-app, email, SMS, WhatsApp, and Webhooks.
• Who should use it: Startups and businesses that need to move fast.

TruePush lets you send eye-catching notifications with images and other media. It automatically translates messages into the user’s native language and helps you send timed messages based on their interests. With real-time reports, you can make changes to your campaigns as they are running, giving you the flexibility that fast-growing businesses need.

Conclusion

And there you have it! Choosing the right push notification service really comes down to what you need. Whether you want a tool that does it all, one that’s perfect for your online store, or a simple option you can buy once and own forever, there’s a great choice out there for you. Think about your budget and your goals, and you’ll be all set to start connecting with your audience in a more direct way.