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Wix Email Marketing: The Ultimate Guide for 2024

If you’re looking to attract more traffic to your Wix website, there is a way! Wix email marketing can be the tool to take your business to the next level.

But, why is email marketing still a big deal in 2024? With so many tools out there, why choose Wix? Well, that’s what we’re here to explore.In this ultimate guide, we’ll dive into the what, why, and how of Wix email marketing. 

What is Wix Email Marketing?

What is Wix email marketing?

Ecommerce website. You can use email marketing to send newsletters featuring your latest creations and exclusive online store discounts. 

Don’t forget other offline marketing platforms you can leverage. Attend events such as fairs or host your forums so you can establish your authority in your niche. Share an electronic business card with your social media links and other contact details in these networking events.

It can also direct new contacts to your landing page so they can sign up for your email list. Wix email marketing allows you to create, send, and manage email campaigns directly within the platform.

One of the key strengths of Wix email marketing is its ease of use. The platform is designed for users of all skill levels. So, even if you’re not tech-savvy, you can create professional email marketing campaigns in minutes. A few clicks and the job is done.

Why email marketing? Because it works! Over 60% of marketers from companies around the world claim that their email marketing campaigns had an open rate of more than 20%. 

That’s not to say you’ll rely only on Wix email marketing to promote your brand. For the best results, use other complementary marketing methods. 

Assume you’re selling unique, handmade jewelry through your e-co

Key Features of Wix Email Marketing

You now have an idea of what Wix email marketing is. But, what makes it the go-to choice for so many businesses? It’s all about the simplicity and features! 

Here’s a look at its basic assets:

1. Email Templates

Email templates

Wix offers a wide selection of customizable email templates. These responsive templates fit different styles and purposes. 

The Wix email builder allows you to create stunning emails that resonate with your brand and message. If you’re selling cookies or offering yoga classes, you’ll find something in its template library that’ll make your emails pop. 

2. Automation


Automation allows for sending out emails without lifting a finger. Set up your emails once, and let Wix handle the rest. You can have automated emails for occasions like welcoming new subscribers, sending birthday discounts, or following up on purchases. 

Email marketing automation ensures your customers get the right message at the right time. It helps in maintaining consistent communication with your customers without manual intervention.

3. Analytics


Understanding your campaign’s performance is crucial. And Wix provides detailed analytics for this purpose. See who’s opening your emails, clicking links, and loving your content. 

You can track metrics such as open rates, click-through rates, and more. These insights help in refining your email marketing strategies and improving future campaigns.

4. User-Friendly Editor

User-friendly editor

The Wix email editor is intuitive and easy to use. It’s like playing a fun game. Drag and drop, click and edit, and your email is ready within minutes. It’s easy to add images, text, and other elements to your emails. 

This makes it accessible for users with little to no technical expertise.

5. Audience Segmentation

Audience segmentation

With audience segmentation, you can target specific groups of people. Tailor your messages to meet people’s unique needs and interests. 

This feature allows you to segment your audience based on various criteria, such as activities, location, and more.

6. Custom Reports

Custom reports in Wix email marketing provide an in-depth analysis of your campaign’s success. These reports allow you to delve into the specifics of each campaign. You get the data needed to make informed decisions and tailor your future marketing efforts more precisely.

Each of these features is designed to make email marketing more efficient and effective for your business. And, if you want additional email marketing tools, you can upgrade your Wix email marketing plan.

What are the Available Pricing Plans for Wix Email Marketing?

Wix email marketing plans are separate from Wix Premium plans. You can choose yours by the number of emails you intend to send every month. 

With the free email marketing plan, Wix allows you to send 200 emails for free. It follows a monthly balance system. There are specific email marketing actions you can take that won’t affect your balance, like, for example, sharing a campaign that has already been published.

But if you want upgraded email marketing features, here’s a breakdown of the available Wix paid plans:


    • Essentials plan: This basic plan gives you 500 marketing and automated monthly emails. The plan has all the basic Wix email marketing features plus removed Wix branding from emails, email scheduling, and an AI content-generating assistant. 

    • Core plan: This plan is tailored for small businesses and it allows for sending 5,000 marketing and automated monthly emails. It has all the features of the Essentials plan and gives you the ability to send emails from multiple email addresses. With this plan, you can also share emails in web view with a custom domain URL.

    • Advanced plan: Recommended for large businesses and organizations, this plan allows for sending a whopping one million emails per month. In terms of features, these are the same as in the Core plan.

The cost of these plans ranges from $10-49. As these are monthly subscriptions, you can upgrade or downgrade at any time.

How to Design a Wix Email Campaign

Designing effective email campaigns with Wix is a step-by-step process:

Step 1 | Start From Scratch or Choose Your Template

Start from scratch or choose your template

This step shapes the campaign’s appearance. Start by defining the purpose of your campaign. Are you introducing a new product or offering a discount? Your goal serves as the foundation of your campaign and keeps it focused. 

Then, either build your email from scratch or select one of the designer-made templates that match your brand’s style and align with your campaign’s objective. 

Step 2 | Customize Your Email Campaign

Customize your email campaign

Next, it’s the exciting part! You get to customize your email. Unleash your creativity by personalizing colors, fonts, and images to reflect your brand identity.  

Your email needs to have engaging content that resonates with your target audience. Keep it concise and impactful. Your words make your campaign enticing!

Step 3 | Preview and Send A Test Email

It’s always worth checking how your email will look, both on desktop and mobile. Send yourself a test email and go back to make adjustments if necessary. Sending test emails doesn’t affect your monthly allowance.

Step 4 | Choose Your Email List

Choose your email list

This step involves choosing the recipients you want to send your emails. You can select contacts one-by-one or choose labels and segments at once.

Personalizing your email is an effective tactic. Personalized emails generate six times higher transaction rates per email than non-personalized messages. The easiest thing you can do is address your recipients by name. To take your personalization efforts to the next level, segment your contacts and tailor different emails to specific groups.

Step 5 | Publish and Send Your Campaign

Publish and send your campaign

Finally, create a subject line and enter the name your emails will show as sent from. 

Then you can choose to send your campaign ASAP or schedule it to be automatically sent at a future date and time. 

You can further boost your Wix email marketing campaigns by integrating them into your viral marketing strategy using social media. Share lead magnets, newsletters, and offers through your social media channels to promote your brand effectively.

With this holistic marketing approach, you ensure your brand stays on top of mind for potential customers.

Monitor the email analytics to evaluate its performance. Learn from the feedback and continually improve.

3 Best Wix Email Marketing Alternatives 

While email marketing at Wix is fantastic, it’s smart to explore other options. You might be looking for different features or are just curious. Here are three great alternatives.

1. NotifyVisitors


This tool is easy to use and great for businesses looking for a comprehensive marketing solution. With its email marketing suite, you can design professional, personalized campaigns within minutes. 

NotifyVisitors offers easy-to-use drag-and-drop content editors. Its strong feature is the ability to integrate extras, like forms and quizzes into your emails. Additionally, this platform offers a wide range of marketing tools beyond just emails, including push notifications and user feedback. 

With NotifyVisitors, you can boost your business with seamless Wix integration. If you’re after a multi-tool rather than a single blade, give NotifyVisitors a try! 

Explore NotifyVisitors' cost-effective
marketing solution with exceptional support!

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2. Mailchimp 


Mailchimp is known for its user-friendly interface and robust features. 

It covers everything from email campaigns to analytics. It’s a good all-in-one marketing platform that boasts good email deliverability. It’s also possible to connect it to Wix. 

3. GetResponse 


GetResponse enables you to design responsive and optimized emails and quickly launch professional email marketing campaigns. It has a drag-and-drop creator and allows for sending A/B test emails.

With over 200 professionally designed templates you’ll find emails optimized for various campaign goals. GetResponse also offers 170+ third-party integrations, many of which connect to Wix websites.

In Closing

Sending emails to your subscribers brings multiple benefits. It’s a way of building relationships, sharing stories, and creating experiences. Every email is an opportunity to connect with your target audience.

In this guide to Wix email marketing services in 2024, we’ve covered the what, why, and how, uncovering features, pricing, and even cool alternatives. 

Now, it’s your turn to take these tips, tricks, and email marketing tools, and create something amazing. Go out there and make your mark with email marketing. Your subscribers can’t wait to hear from you!


Can Wix be Used for Automating Emails?

Yes! With Wix, you can automate your email sending. For instance, you can send thank you emails to visitors who submit a form. Or, set up a series of welcome emails for new subscribers, or birthday messages with special discounts. 

Is Wix Email Marketing User-Friendly?

Yes! Wix’s functionalities are designed with simplicity in mind. Its email marketing functionality is no different. With plenty of customizable templates, you can create stunning emails without any coding knowledge.

How does Wix Handle List Management?

Wix has the tools to make subscriber list management straightforward and efficient. It enables you to easily add, organize, and manage your email subscribers directly within the platform. You can label and input the contact’s details like phone number or address. Segmenting your list for targeted campaigns is another of Wix’s features.

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.