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How to Get More Email Subscribers? 13 Most Effective Tips to Follow in 2024 

Growing your email list is fundamental for any business that wants to create a lasting relationship with its customers. There are several ways to get more email subscribers, and the best strategy will differ depending on your business and client base. 

However, a few general tips can help you grow your list quickly and efficiently:

  1. Make sure you offer something valuable in exchange for an email address. This could be a discount, exclusive content, or early access to a new product or service.

  2. Make it easy for visitors to sign up for your emails by prominently displaying a signup form on your website or blog.

  3. Encourage existing customers to spread the word about your business by offering referral incentives.

These simple tips can quickly grow your email list and build lasting customer relationships.

Now, it is time to look at the best tips to get more email subscribers.

13 Effective Tips To Get More Email Subscribers

1. Add an opt-in at the end of the pages

The top of your page is great for adding email opt-in forms. But don’t forget to strike your customers with the right offers at the right times. Sometimes, customers won’t feel like subscribing until they have read your blog post, checked the UGC content on the page, or have perused a product collection.

Adding an opt-in at the page end or on a sticky sidebar is a wonderful way to:

  1. Help them remind that subscribing is a possibility in the first place, and 
  2. Drive them towards taking action right there on the spot.
  3. Request as little information as possible

To boost newsletter signups, make the subscription process as easy as possible. Never request more information than necessary. In many cases, it shouldn’t take more than your customer’s name and email address; if B2B, you may also need the company name and the person’s designation.

The more information you want to gather, the more value you’ll need to offer in exchange.

You can also provide them with an email subscription whenever they create an account, check out, or enter their information. Because you’re already capturing that information, it is easy to add them as subscribers simultaneously. 

2. Convert your blog into a conversion engine

When it comes to getting more email subscribers, we can’t forget the blog. A blog is the ideal discovery tool, enticing new and returning customers with the content they like to read about.

Your pleasing, inspiring, or engaging reads can help your audience without asking much of them – just their email address. They’ll be more than happy to make this trade as long as they believe in the value of your content. 

Fuel your blog by varying the offers. Are they curious about one of your products? A whitepaper? Lookbook? Online calculator? Engaging with you at an online event? Reading a downloadable compilation of your blog posts? Make sure that each blog post is driving them to the action!

3. Host webinars

Host webinars

Webinars are another fantastic way to draw and solicit interaction from your target audience. They place a friendly face on your brand and show the informed, helpful experience your customers can anticipate when hiring or buying from you. 

They’re also a realistic and painless way to capture email addresses. Everyone now knows that they need to hand off their email to get access to the webinar and follow-up recording. If your prospect is curious about your webinar, providing you with their email address will be smooth.

4. Promote an Online Contest, Giveaway or Sweepstakes

Contests, giveaways, and sweepstakes are compelling and can easily be attention-grabbers to help you grow your email list and reach potential customers excitingly and organically.

Although your email list will likely comprise existing customers and those who are already familiar with your brand, many people will share these kinds of emails with friends and family to help them appreciate a potential win, as well–all while enabling the email list to grow.

 When your opt-in form is disseminated among your email subscribers and their friends and family, your single email campaign reaches a much wider audience.

Moreover, in reaching potential new customers, giveaways can l help you build a relationship with existing customers (as well as new ones). Boosting your giveaway can mean linking to blog posts or social media posts that present details of the giveaway or contest, or it can be done completely via email.

Linking to existing posts will help bridge the gap between email subscribers and social media followers, as it is a more useful and broad strategy.

5. Use gated content or content upgrades

One of the best ways to get more email subscribers is strategically employing gated content. Everyone likes freebies, but make sure you get something in return. Convert free ebooks, guides, white papers, original research, and other high-quality lead magnets into effective lead generation magnets by gating them up.

After that, write a blog post on a similar topic or leave your ebook partially ungated to entice organic traffic from search engines. On the same page, ask them to enter their email to get the full pdf version.

Gating up content upgrades has been a long-standing practice for numerous B2B and B2C businesses for one simple reason: it works. The content is a tactful way to capture the customer’s email address and also helps you comprehend your newly minted lead deeper.

The type of content they show interest in will align closely with their pain points and interests, allowing you to segment them for better targeting. All you have to ensure is to keep form fields simple. You should also add a checkbox to receive your email newsletter and let people know they can easily unsubscribe.

6. Offer an initial consultation

Free quotes, personalized reviews, and initial consultations can do wonders by drawing a prospect into your sales funnel and pushing them directly to the next stage. Once you get your lead’s email address, make your sales team their next point of contact. 

Your sales team should work as coaches or consultants who listen carefully to each customer’s individual needs and help them make a customized solution. Use the consultation to get the customer into your conversion funnel and offer them what kind of service they can expect from your brand.

7. Optimize your CTAs

Optimize your CTAs

Optimizing your CTAs is one of the most basic methods of how to get more email subscribers. Keep your button copy brief, action-packed, and enticing. In the copy leading up to the CTA, build a sense of urgency as you emphasize your offer and value proposition.

While the incredible copy is your top priority, it’s nothing without great design. Attract the eye with a CTA high in contrast and readability, choosing colors that allow the CTA to stand out on the page. 

Make sure you have user expectations in mind and experiment with various styles and shapes. You can use common CTA buttons and text-based CTAs, images, and icons.

For boosting results, optimize your CTAs based on visitors’ behavior. Are they scrolling to the bottom of the page? Spending a good time on the page? Visiting a specific page and then sequentially the next few pages in your funnel? Use tools to get a better understanding of their actions.

8. A/B test your CTAs

A/B test your CTAs

As you test with CTA colors, styles, and messaging, A/B tests help you maximize conversions. You do not need to guess which version your visitors would like. The data will tell you the right answer. 

Conveniently, CTAs are ideal prospects for A/B testing. CTA changes are clear and isolated enough to produce results that aren’t attributable to other factors, as long as you keep the rest of the page consistent. At the same time, they’re not so precise that your test won’t produce meaningful data. 

Elements you can test contain: 

  • The wording/messaging of your CTA 
  • The offer itself 
  • Button color, size, shape, or style 
  • The CTA’s location on the page 
  • Using one CTA VS multiple CTAs on the same page 
  • Supporting offers

Give your test time to grab an adequate sample size of data. If there’s an obvious winner, move forward with that option! If two versions are tied, and you have an abundance of data, that variable is probably not a sticking point for your audience.

9. Run Facebook Ads

Facebook Ads are an amazing way to grow your email list. You can target precise demographics, interests, and even behaviors. Moreover, Facebook Ads are also rather cheap and easy to set up.

Facebook is responsible for 9% of all digital advertising worldwide. Make sure you’re clear about what you want people to do (sign up for your email list) and add a CTA.

Make use of Facebook stories by posting eye-catching stories. Moreover, you can post on your Facebook pages about upcoming events, updates, and announcements about your company.

10. Use social proof


Social proof influences consumer buying behavior. If you show off favorable feedback, your CTAs will reach a higher conversion rate and capture more emails.

Have 1 million customers? Boast about it! Customers compliment you nonstop? Add some testimonials to your website! Have 10 million followers on social networks? Show the world! Offer free trials? Mention it in your LinkedIn profile! 

You can use some common tactics when planning to get more email subscribers.

Adding social media icons to your email newsletter is simple, but you’d be amazed by the number of brands that fail to do the inverse. 

Moreover, add email subscription links on all your social channels to offer your audience another way to engage with your brand. It could be a subscription button on your Facebook page or if Twitter, a pinned post, or even a link in your profile. If they’re not willing to buy, subscribing to your mailing list is still a wonderful way for them to take action. 

12. Personalize your message based on the traffic source

Every person visiting your website is different. So stop treating them all the same. Different people demand different messages and offers. Personalization is an extremely powerful way to get more email subscribers because it allows you to connect with your audience.

Use a marketing automation tool that dynamically modifies the page and the corresponding CTA according to your specified traffic source and other parameters. 

Tools like NotifyVisitors allow you to customize your site based on the traffic source. As a result, you can offer a more personalized experience for the site visitor.

Even if you don’t know who they are, you can recognize and serve personalized messages to first-time visitors vs frequent visitors or shoppers or those who take one action vs another.

13. Use exit-intent technology

exit-intent technology

When planning to get more email subscribers, make sure you engage them when they’re about to leave your website. Exit intent popups are your last chance to attract visitors before they leave your site.

These WordPress plugins utilize your visitor’s cursor position to see when they’re about to leave the browser window frame, at which point a full-screen or lightbox popup will appear with the message or offer of your choice.

Exit intent popups work, no matter whether you love or hate them. The momentary interruption from the user’s task shifts their focus to your site and the offer in front of them. Make that offer compelling enough, and you might capture an email. 


Growing an email list is one of the most important things a marketer can do. Not only does it give you a direct line of communication with your customers, but it also allows you to build trust and credibility with them over time.


1. How do I grow my email list in 2024 ?

Here are a few ways that will help you grow your email list in 2024

1. Add an opt-in at the end of the pages.
2. Convert your blog into a conversion engine.
3. Use gated content or content upgrades.
4. Host webinars.
5. Run Facebook Ads.
6. Use social proof.

2. What are the most common types of emails?

Here are the five most common types of emails:

1. Newsletter emails.
2. Welcome emails.
3. Lead Nurturing emails.
4. Promotional emails.
5. Survey emails.

3. What are the few things an email should contain?

Here are a few things your email should have:

1. Catchy Subject Line.
2. Enticing Call-to-Action.
3. Value to the Customer.
4. Personalized offers
5. Relevant content.

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Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.