E-COMMERCE PERSONALIZATION: CUSTOMIZE THE USERS NEEDS
E-commerce personalization examples are not just the samples but are the tried and tested methods to pull off conversions. Read this blog to know more about the e-commerce personalization and its examples.
“Don’t assume it all works, put yourself into your customer’s shoes, and then begin engaging them” it is not just a famous quote but fits perfectly into your e-commerce business strategies.
Despite assuming what could be the needs of your customers, start using personalization. E-commerce personalization will not only be boon to your e-commerce business, but it will allow you to attract more and more revenues.
Therefore if you are still feeling dicey about whether you should use it or not, you are losing a golden coin that you could easily capture if you attain personalization. As per a study, businesses lose around 700 billion dollars due to not focusing on the correct e-commerce personalization.
On the contrary, if you are focusing on personalization in the right way, you can surely boost sales. Before going on to the strategies and examples of how you can boost up your sales through e-commerce personalization, first of all, let us see What an e-commerce personalization is.
WHAT IS E-COMMERCE PERSONALIZATION :
Ecommerce personalization means not just serving to the demands and preferences of the customers. It has more facets than that. You can show personalized offers, recommendations, and other content to your subscribers and visitors based on their actions, behavior, demographic factors, previous history, and other personal information.
Make sure you are offering relevant information to the customers. The users not just want to see their names in the messages, but the messages you sent them shall also be appropriate.
According to a study, 70 percent of the people are not interested in the irrelevant content shown to them. They like to receive relevant content, which nudges them immediately to take action on the messages. You can recommend customers with “customers who viewed this also viewed” type of personalization. It will help you multiply your revenues at a much faster rate.
How can you make the e-commerce personalization strategy really work :
- Make sure you have segmented your users well, before you personalize them, therefore segment them on the device they are using, their actions on your site.
- Introspect the experience of the customers. Does your e-commerce personalization strategy fulfill the customer’s needs? Look closely if you are not offering customers a poor recommendation and use personalization where you think you can achieve better investments.
WHAT ARE THE EXAMPLES OF E-COMMERCE PERSONALISATION :
1.Show items based on users action :
You can recommend users’ products based on their previous actions on the site, and yes, the promotions could be weather and season sensitive. For example – You can personalize the products for the customers of a specific location where they are facing the chilly and cold winters and modify the same home page for the users who are facing the heat waves.
2. Adjust navigation as per users’ interests :
Change the navigation of your website and the home page based on users’ interests. For example- If a user had looked up for the women’s clothing on your website earlier, the page will itself be redirected to the women’s section when the user will land on the website again. It is called cookie retargeting.
3. Recommend products based on browsing behavior:
You must have come across the examples of e-commerce personalization on the amazon website where they show and recommend the products to the customers based on users’ previous search and browsing behavior. The users get to see all the products, including the most searched ones, to take action on them.
4. Personalize the search results :
Being an e-commerce retailer, you can show relevant results to the users based on their previous behavior. As soon as they land on your website and search for the products, you can show them the previously explored products. It is an excellent example of personalization where customers can quickly take a look at what they searched for and left in the middle of purchasing it.
5. Send personalized emails :
Personalized emails are the best way to drive more and more sales from the users who leave your site more often. You have always come across amazon examples, which send follow-up emails and personalized newsletters to remind the customers about the products they have seen on the site or the products they might have added to the cart but did not act upon it. It is known as user retargeting. Show the users’ campaigns when they land on your website with the catchy offers on the products they viewed before.
6. Geo-location targeting :
Segment your visitors based on their geographical location and send them personalized offers. Categorize the visitors based on the location and start personalizing them. Also, keep on informing your customers about the shipping locations and availability.
It will give a long-lasting impression on the users as they will consider the attention you are giving to them.
7. Display category-specific discounts :
Create customized discount coupons for the customers as per the categories they browse on your website. You can create tags for your customers to categorize products and organize search results for customers. One way you can use tags is to group related products so you can make changes to them quickly. For example – You can use “Winter tag” to the associated products. You can also ab test the messages to conclude as to what will appeal to the customers.
8. Recommend complementary products :
If a user has bought a specific product from your site, you can recommend him the complementary products that could lead you to more revenues and better customer loyalty. For example – Forever 21 is one such example of an e-commerce store that lets a user buy an entire outfit all at once.
9. Upsell the products after a purchase :
Personalizing the recommendations enhances the sale opportunities. According to a study, more than 75 percent of the customers buy products on personalized recommendations. You can better your sales while customers are on the checkout page. If a customer has purchased a product or added the products to the cart, you can recommend him the product related to the products he added.
10. Show personalized offers to returning customers :
Reach back to the customers who abandoned the cart and have no chances of returning back. E-commerce Personalization is the best tool to re-engage your customers. It is a great way to win customers’ loyalty and collect revenues. Send them personalized emails with the catchy offers to nurture them. Allow them to speak up in the hours of the need and try to solve their queries at the fullest.
11. Personalize the homepage :
Achieve the maximum click-through rates and conversion rates by personalizing the homepage of the website. Show different products to the customers based on their previously demonstrated interests. Your homepage is the foundation of your website. Make sure you are creating an engaging UI to allow the customers to take action on it.
12. Ask users preferences :
If you are still unsure what to offer to the customers, try to ask users what they want. Ask the customers and allow them to choose through various options. Once they pick up their style, customize the campaign as per their needs, and you are good to go!
13. Sort out the products as per their interests :
You can sort out the products’ categories as per the users’ interests, such as how much time they have spent on the website, what they search for, or their interests in certain products. That means different customers will view different product categories as per their needs and wants.
Follow the above examples to attain maximum conversions on your e-commerce website.
Ecommerce personalization examples can offer you guidance over how you should revive your marketing strategies and mold them in a way where you can provide maximum satisfaction to the customers and achieve the highest gains.