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best personalization software

21 Best Personalization Software & Tools in 2024 [Detailed Comparison]

Delivering personalized experiences, rather than a one-size-fits-all experience to customers is a key factor to business success in 2024 and beyond.

For, personalization fuels marketing and pushes leads through different stages of the customer journey until they become customers. It is also one of the best-known customer retention strategies around.

Brands and businesses use personalization software and tools to facilitate the personalization of their marketing communications. This blog discusses 21 of the best personalization software and tools in 2024. 

What are Personalization Software and Tools?

Personalization software and tools are those platforms or add-ons used by businesses to customize their marketing content according to their customers’ attributes and actions online. These help brands identify customer behavior and create more individualized customer experiences based on it.

Using personalization software helps reduce product frustration for the customer by closely aligning their experience with their perspective. And this can improve customer loyalty as customers will want to continue buying from you. So, personalization has become one of the best digital marketing trends of today.

21 Best Personalization Software and Tools in 2024

Here are our top 21 picks of personalization software and tools for brands and businesses. 

1. NotifyVisitors

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Our personalization software helps in customizing content for different user segments, thereby, increasing conversions. It enables customer segmentation based on your own custom rules, the browser on which your site is viewed, page URLs, geo-location, new vs repeat users, query parameters, and cookies. Its other prominent features include A/B testing, visual editor, visitor recording, and analytics. 


  • A/B testing
  • Visual editor
  • Visitor recording
  • Analytics.

Pricing: You can reach out to us for pricing.

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2. Adobe Target

Adobe Target

Adobe Target comprises a suite of personalization tools within Adobe. It facilitates users to automate and optimize testing on their websites.

It has features for recommendations, automated personalization, multivariate testing, and mobile app optimization. Its automated personalization uses real-time data for automating the targeting process and delivering customized content.


  • Recommendations
  • Automated personalization
  • Multivariate testing
  • Mobile app optimization


  • Has a free trial and a free version.
  • The priced plans vary in their cost. 

3. Mesa

MESA is Shopify integration software for growing businesses selling with Shopify. By adding automation that connects the data between apps, you can eliminate repetitive tasks and streamline the workflows of sharing customer data between departments.

It has a suite of built-in apps like Email, SMS, web forms, scheduling, and APIs so literally, any workflow unique to your business operation is possible.


  • Workflow builder
  • Automation templates
  • Notifications/alerts
  • Data visualization
  • Free setup


  • Offers a free trial and a free version.
  • Plans start at $20 per month.

4. Dynamic Yield

Dynamic Yield

Dynamic Yield is AI-based personalization and engagement software. It lets you deliver personalized experiences through different marketing channels like apps, call centers, web, email, IoT, and iPad kiosks. You can personalize your marketing content, communications, etc. in real time.

Its plus point is that it can personalize your digital interactions rapidly and at scale. It also has features for triggered messages, A/B testing, omnichannel personalization campaigns, etc.


  • Triggered messages
  • A/B testing
  • Omnichannel personalization campaigns

Pricing: Not provided by a vendor

5. Google Optimize

Google Optimize

Google Optimize is one of the best website personalization software offered by Google. You can carry out different kinds of experiments on your website to determine what works and what doesn’t with your audience. Once you’re assured of this, you can deliver personalized experiences to boost engagement and increase conversions.


  • A/B testing
  • Predictive analysis

Pricing: No free trial or free version offered. The pricing starts at $49 per month (Info retrieved from Capterra).

6. Episerver


Episerver is another personalization tool that uses machine learning. It, therefore, constantly improves itself. Apart from personalizing the content, it delivers to your visitors it also personalizes the delivery timing. For instance, Episerver can send “triggered messages”, which are messages in response to specific customer actions online. 


  • A/B testing
  • Data visualization
  • Audience targeting
  • Engagement targeting
  • Multivariate testing
  • Visual editor
  • Statistical analysis

Pricing: Free to use (Info retrieved from Capttera). 

7. Hubspot


Hubspot is a popular tool that offers extensive personalization. You can personalize anything from triggered pop-ups (based on actions such as scroll length and exit intent) to customized content in your marketing emails to optimized-website content according to visitor’s behavior and attributes (such as referral source, device type, lifecycle stage, and more). 


  • Content sequencing
  • Triggered messages

Pricing: Variable 

8. Proof


The proof is a personalization tool that lets you present customized website pages to each visitor. That is, you can create multiple experiences on the same URL so each visitor sees only content relevant to them. Using this tool, you can present altered images, text, CTAs, etc. on every webpage without any coding knowledge. Its visual page editor makes everything simple. 


  • Pop-up forms
  • Personalization tokens
  • Smart content

Pricing: a free version is available and the basic plan starts at $40 per month

9. Yusp


Yusp has an information filtering system to study visitor behavior both on- and off-site.  So, by using individual visitors’ engagement history it can predict their preferences and behaviors to deliver improved content discovery, better shopping experiences, and personalized recommendations. So, it can ensure attractive product offerings and user-friendly pop-ups.


  • Customer segmentation
  • Conditional logic builder

Pricing: Varies in accordance with the size of the audience. 

10. Evergage


Evergage is personalization software designed specifically for B2B businesses. It creates buying experiences that are relevant to customers who purchase on behalf of their firm.

It can deliver personalization on your website and web applications. This tool has A/B testing for its elements with real-time analytics. The tool also facilitates cross-selling and upselling.


  • Collaborative and content-based filtering
  • Product recommendations
  • Pop-ups

Pricing: Will be provided by the vendor upon request.

11. Apptus


This personalization tool particularly caters to e-e-commerce search and merchandising. So, it can make automated product placements and recommendations by employing aggregated behavioral data.

It provides the ideal mix of content, product recommendations, email recommendations, site navigation, site search, and ads. Thus, it helps guide, inspire, and advise customers and ensures better shopping experiences. 


  • A/B testing with real-time analytics
  • Cross-selling
  • Up-selling

Pricing: Variable

12. Barilliance


Barilliance is a tool that provides a complete website personalization solution that goes beyond just displaying dynamic content. You can offer personalized shopping experiences to each customer based on traffic source, real-time shopper engagement, weather, social media attributes, and browsing device. The product comes integrated with predefined best practices that increase your ROI. 


  • Cross-selling
  • Up-selling,
  • Real-time product recommendations,
  • Abandoned cart recovery

Pricing: The vendor provides it upon request.

13. BrightInfo


BrightInfo evaluates your web pages and learns your content assets using its self-learning algorithm. It analyses every minute detail of each visitor including mouse movements, browsing patterns, and demographic attributes in real-time to pick and display the most relevant content from your content pool along his/her natural navigation path.


  • Abandoned cart saver
  • Dynamic content
  • Multivariate testing
  • A/B testing

Pricing: No free trial. No free version. Pricing starts from $250 per month.

14. Personyze


Personyze is an all-inclusive website personalization software that employs both human and machine intelligence. It helps present targeted content like text, images, banners, pop-ups, etc. to specific user segments.

It can also display AI-generated recommendations to suit each visitor. The software works on any website and can integrate with any product database, user database/ CRM, and analytics platform.

Features: Overlay and in-page widgets

Pricing: Variable 

15. PureClarity


PureClarity is website personalization software for e-commerce sites. You can choose to operate it either automatically or manually to deliver personalized marketing campaigns.

It has a suite of awesome features like Recommendation Engine, Contextual Targeting, Abandoned Cart Saver, Experience Management, and Content Analytics. It can be easily launched on WooCommerce, Shopify, and Magento.


  • Notifications/alerts
  • Email marketing
  • ROI tracking
  • Social marketing
  • Multi-channel marketing
  • Marketing automation
  • Web forms
  • Campaign management


  • Offers a free trial and a free version.
  • The plans are priced beginning from $225 per month. 

16. Sailthru


Sailthru is personalization software with a prediction manager feature.  It can let you know the possible revenue outcome of your content delivery decisions.

It also has a platform for customer retention analytics which in integration with the prediction manager can enable an all-inclusive personalization approach. Apart from this, the tool can also predict the behaviors of individual users. 


  • Recommendation Engine
  • Contextual Targeting
  • Abandoned Cart Saver
  • Experience Management, and Content Analytics


  • Free trial offered.
  • No free version.
  • The plans are priced commencing from £299.00 per feature, per month. 

17. Rich Relevance

Rich Relevance

RichRelevance is personalization software that employs advanced AI technologies to deliver great experiences online. It combines key info like product information, user behavior, context, and content to deliver relevant experiences to the website, mobile, and in-store visitors. You can create and manage personalized campaigns on its centralized dashboard.


  • Prediction manager
  • Shopping cart engagement manager
  • Reporting tools

Pricing: $29/month (info retrieved from Capterra)

18. Qubit


Qubit is a website personalization software and digital experience delivery platform. It comprehends user behavior and customizes the user journey across different touchpoints.

You can import or export data from this tool for business intelligence and better analytics. It also has features for visitor cloud data, tag management, and real-time data segmentation.


  • User profiling
  • Advanced merchandising
  • Behavioral decisioning

Pricing: Vendor provides upon request. 

19. Bronto


Bronto enables personalization across multiple channels including email, chat, and phone. It enables visitor segmentation based on geolocation, clicks and behavior, purchase behavior, demographic data, subscriber profile data, and more. So, it enables sending the right message to the right person at the right time to convert your browsers into buyers. 


  • Visitor cloud data
  • Tag management
  • Real-time data segmentation
  • Abandonment recovery

Pricing: Variable 

20. Cxense


Cxense is website personalization software that reveals how your site visitors consume your online content in real-time. It also gathers and presents data on all relevant events and traffic across your website. It employs data visualization to display valuable business information and trends so that you can take quick action.


  • Email personalization,
  • Clickable emails,
  • Valuable insights

Pricing: Variable

21. Segment


Segment allows users to deliver personalized experiences all through the customer journey. It has features for sorting and categorizing customers.

It has an identity resolution tool that syncs the data of your site visitors and then evaluates the different channels and paths that brought them there. It then uses its trait-building tools to tag them into different groups of audiences.


  • Customer segmentation based on web traffic
  • Identity resolution
  • Trait building

Pricing: Free plan is available and the paid plans go up to $120 per month

Wrapping up

Today, people expect personalized experiences across different channels. So, an increasing number of brands and businesses are resorting to using the best personalization software and tools available. This blog has picked out and presented 21 of those for you to choose from. 
We recommend you to try NotifyVisitors as it offers various features that can help you standout among your competitors.


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.