9 Best Whatsapp Marketing Software in 2023 

WhatsApp is one of the most widely used messaging services today. It allows you to send targeted messages and engage their customers. But if you want to leverage WhatsApp for your business’s marketing efforts, investing in one or more specialized WhatsApp marketing software solutions can help you take your business to the next level. 

To help simplify your decision, we’ve created this list of the 9 best Whatsapp Marketing Software currently available in 2023 and highlighted all their key features.

Best Whatsapp Marketing Software 

1. NotifyVisitors 

NotifyVisitors- best whatsapp marketing software

NotifyVisitors offers a Whatsapp marketing software solution to help businesses reach their target audience. This software offers a wide range of features, making it easy for businesses to send personalized messages to their customers on Whatsapp. 

This software can be easily integrated with any website or mobile app, allowing businesses to track visitor behaviour and send targeted messages to them. With NotifyVisitors, businesses can create targeted campaigns, segment their audience, and automate their messaging. 


  • Allows you to send personalized bulk messages to your customers. 
  • A single-step integration
  • Offer real-time engagement to engage your customers in real-time. 
  • Directly send follow-up chat messages to abandoned cart customers or promotional offers with discounts
  • Pay only for the delivered messages, so you can be sure you’re not wasting money on wasted messages.
  • Use advanced AI to upsell and cross-sell product recommendations.

Overall, NotifyVisitors offers powerful WhatsApp marketing that helps businesses of all sizes reach their target audience, build customer relationships, and increase sales.

Price: Free plan is available. Paid plan starts from Rs 5000 per month.

2. MessageBird

MessageBird- best whatsapp marketing software

MessgeBird is aneBird omnichannel communications platform that provides easy-to-use no-code solutions for non-technical individuals alongside a comprehensive range of robust APIs for developers. The company proudly stands as a trusted WhatsApp Business Partner.

MessageBird presents a user-friendly Flow Builder to effortlessly create and broadcast WhatsApp template messages to existing and potential customers. The Template Manager allows you to conveniently construct, save, and reuse customizable, pre-approved message templates.


  • WhatsApp Business API
  • Flow Builder to automate WhatsApp conversations.
  • Pre-approved WhatsApp message templates 
  • Machine Learning and Artificial Intelligence
  • Reporting

Price: It offers a free plan. Paid plan starts at $50/month, or you can purchase WhatsApp API separately and pay per message.

3. WebEngage


WebEngage is a robust marketing automation software that provides a wide range of tools for executing push, in-app, SMS, on-site, web push, email, Facebook, Instagram, and WhatsApp campaigns.

However, it is important to note that there is currently no direct integration between WebEngage and WhatsApp. To establish this connection, select a WhatsApp Server Provider and link it to your WebEngage account.

WebEngage is particularly favoured by mid-sized businesses and enterprises due to its advanced customer data management capabilities and comprehensive omnichannel marketing features. However, smaller businesses may find more suitable alternatives to meet their specific needs.


  • Easy setup
  • Personalization
  • Rich messaging
  • Dynamic templating
  • User-level insights
  • Send time optimization
  • A/B testing
  • Data platform integration

Price: WebEngage has four pricing plans differing in the number of monthly active users and access to advanced features. However, WebEngage doesn’t provide pricing information publicly.

4. Brevo (formerly Sendinblue)


Brevo (formerly Sendinblue) is a WhatsApp marketing software that offers a complete range of WhatsApp Campaigns. In addition to being a comprehensive marketing CRM suite with full email marketing capabilities and transactional email and SMS sending, Brevo allows you to send bulk WhatsApp marketing campaigns, all from a single interface. 

As a WhatsApp bulk sender, Brevo provides access to the WhatsApp API within its platform. This means you can create and send campaigns and manage WhatsApp contact lists without requiring the usual technical skills to work with APIs.


  • Seamless API integration — activate WhatsApp Campaigns in minutes without coding skills
  • Interactive messages with quick reply buttons are available.
  • You can add WhatsApp messages to automation flows and automate replies to incoming customer questions.
  • Choose from existing templates or create new ones with an easy WYSIWYG editor.
  • Brevo’s signup forms also work for building a WhatsApp contact list, and the CRM gives you a place to store and manage all the subscribers.

Price: It offers a free plan. In paid plans, the price per message depends on the country code and is regulated by WhatsApp session rules.

 5. Twilio


Twilio is a communication software provider that offers APIs for WhatsApp messaging, SMS, voice calls, and email. With Twilio’s Content API, you can easily implement multichannel marketing strategies by delivering rich content optimized for each channel. 

It’s important to note that each channel has a different pricing plan, so it’s advisable to calculate the total cost before selecting Twilio as your marketing communications platform. Twilio is particularly well-suited for experienced tech professionals looking to create a sophisticated communication solution. However, alternative solutions are available if you prefer a less complex option. 


  • Send and receive messages.
  • Schedule messages
  • Personalize messages.
  • Track engagement
  • Use Twilio Segment

Price: You don’t need to buy a subscription-based plan to set up and use WhatsApp Business API. Similar to Brevo, Twilio charges only for messages sent. The cost per message is a sum of the WhatsApp message rate and the Twilio markup ($0.005).

6. What-Sender


What-Sender is an affordable extension that facilitates the sending of bulk WhatsApp messages. While its interface may not match the sleekness of other tools on this list, it compensates for its competitively low pricing and lack of limitations. Please note that What-Sender is not an authorized WhatsApp Business Partner; we advise exercising caution when using it.


  • Simple and agile
  • History saving. 
  • Detection of failed numbers. 
  • Import from XML or Excel. 
  • Intelligent copy detection.
  • Emojis and text formatting. .
  • Resending lists. 
  • Stop and resume control. 
  • Configurable variables. 

Price: What-Sender charges $3/month for unlimited message sending and up to five WhatsApp accounts per subscription. There’s also a free 30-day trial for those who want to explore What-Sender’s features.

7. Whatso

Whatso is a great platform for WhatsApp and SMS marketing. It provides multiple options tailored for small and large businesses. The first offering is WhatsApp Marketing Software, available for both Mac and Windows Desktops. This tool allows users to send 100-1,000 messages per day.

It’s important to note that Meta does not verify this software. Another solution offered by Whatso is the Whatso WhatsApp API. Developed by the company, this API enables small businesses to send transactional messages on a smaller scale.


  • Unlimited messages: 
  • Multi-media messages
  • Scheduling
  • Segmentation
  • Analytics
  • Integrations

Price: WhatsApp Marketing Software starts at a yearly fee of $39. Alternatively, users can get lifetime access for $49. The latter plan includes unlimited daily messages, bulk WhatsApp, and SMS marketing features. 

8. SendApp


SendApp is a notable WhatsApp and SMS marketing service provider. In addition to its desktop app and WhatsApp API for sending personalized promotional broadcasts to chat contacts, the company offers a photo editor that allows for precise adjustments of images in your mass campaigns. Notably, no technical skills are required to utilize this feature.


  • Unlimited messages
  • Personalization
  • Scheduling
  • Segmentation
  • Analytics
  • Integrations

Price: A 7-day free trial to send WhatsApp messages to 20 users within one campaign. .

9. Ameyo


Ameyo is a comprehensive customer experience software that offers a wide range of contact centre tools and chatbots. It holds a prominent position as a leading provider of the WhatsApp Business API, enabling users to leverage advanced customer service and mass marketing capabilities.

The Ameyo dashboard presents performance metrics and visualizes data in graphical form, offering valuable insights for users. With its sophisticated and robust features, Ameyo is a commendable choice for customer support and service teams.


  • Personalization
  • Scheduling
  • Segmentation
  • Analytics
  • Integrations

Price: Ameyo doesn’t provide pricing information publicly.


WhatsApp is an extremely powerful tool for digital marketing because it lets companies build relationships with customers, share information quickly and cost-effectively, and reach a large audience. There are many software solutions available that allow marketers to utilize this platform fully. This article outlined nine of the best WhatsApp marketing software in 2023


What is WhatsApp marketing?

WhatsApp marketing is one of the most popular messaging apps to promote products and services, interact with customers, and drive sales.

Why should you use WhatsApp marketing for business?

WhatsApp has a massive user base – currently, over 2 billion active users worldwide. That means that by utilizing WhatsApp for your business, you’ll reach a massive audience of potential customers and clients.

What are the five best WhatsApp marketing software?

Here are 5 best whatsapp marketing software you should consider:

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.