11+ Best Whatsapp Marketing Software in 2024 

WhatsApp is one of the most widely used messaging services today. It allows you to send targeted messages and engage their customers. But if you want to leverage WhatsApp for your business’s marketing efforts, investing in one or more specialized WhatsApp marketing software solutions can help you take your business to the next level. 

To help simplify your decision, we’ve created this list of the 9 best Whatsapp Marketing Software currently available in 2024 and highlighted all their key features.

Best Whatsapp Marketing Software 

1. NotifyVisitors 

NotifyVisitors offers a Whatsapp marketing software solution to help businesses reach their target audience. This software offers a wide range of features, making it easy for businesses to send personalized messages to their customers on Whatsapp. 

This software can be easily integrated with any website or mobile app, allowing businesses to track visitor behaviour and send targeted messages to them. With NotifyVisitors, businesses can create targeted campaigns, segment their audience, and automate their messaging. 

Features

• Allows you to send personalized bulk messages to your customers. 
• A single-step integration
• Offer real-time engagement to engage your customers in real-time. 
• Directly send follow-up chat messages to abandoned cart customers or promotional offers with discounts
• Pay only for the delivered messages, so you can be sure you’re not wasting money on wasted messages.
• Use advanced AI to upsell and cross-sell product recommendations.

Overall, NotifyVisitors offers powerful WhatsApp marketing that helps businesses of all sizes reach their target audience, build customer relationships, and increase sales.

Price: Free plan is available. Paid plan starts from Rs 5000 per month.

2. MessageBird

MessgeBird is aneBird omnichannel communications platform that provides easy-to-use no-code solutions for non-technical individuals alongside a comprehensive range of robust APIs for developers. The company proudly stands as a trusted WhatsApp Business Partner.

MessageBird presents a user-friendly Flow Builder to effortlessly create and broadcast WhatsApp template messages to existing and potential customers. The Template Manager allows you to conveniently construct, save, and reuse customizable, pre-approved message templates.

Features

• WhatsApp Business API
• Flow Builder to automate WhatsApp conversations.
• Pre-approved WhatsApp message templates 
• Machine Learning and Artificial Intelligence
• Reporting

Price: It offers a free plan. Paid plan starts at $50/month, or you can purchase WhatsApp API separately and pay per message.

3. Chatarmin

Unlock the potential of E-Commerce with Chatarmin, your ultimate WhatsApp Marketing Software. Our platform seamlessly integrates with Shopify, Klaviyo and much more, giving you an edge over your competitors. Send personalized, interactive messages via WhatsApp, directly from your E-Commerce platforms.

Features

• – Availability of WhatsApp Shopify Integration
• – Bulk Newsletter and Campaigns with WhatsApp
• – Automated messaging flows for cart recovery, shipping infos and more
• – Pay only for messages that get delivered, maximizing your ROI
• – Leverage machine learning to recommend upsells and cross-sells directly in-chat
• – Workflow integration with Klaviyo.

Our easy-to-implement solution is designed to help you understand and reach your audience better, segment your customer base, and automate timely, personalized messaging.

Pricing: Starts at €99/month.

Choose Chatarmin to boost your WhatsApp marketing strategies, fortify customer relationships, and elevate your E-Commerce game.

4. MyOperator

Experience the power of MyOperator’s WhatsApp for Business, a dynamic addition to your customer communication system. Our award-winning product equips businesses with the ability to leverage WhatsApp for marketing and customer engagement.

It enables the sending of personalized bulk messages and seamless integration with your websites and mobile apps, complete with visitor behaviour tracking for precision targeting. 

Our WhatsApp for Business also streamlines campaign creation, audience segmentation, and automated messaging, all in real-time. Additionally, the integration of advanced AI recommendations streamlines upselling and cross-selling. MyOperator is your preferred choice for connecting with your target audience, fortifying customer relationships, and boosting sales.

Features

• Free trial period + One step Integration
• Trusted by 10000+ customers
• Send messages and texts in large quantities to your target audience or potential clients.
• Ensures a smooth and trouble-free process for bulk messaging, reducing the likelihood of encountering issues with WhatsApp’s blocking mechanisms.
• Provides support for messaging in various languages, catering to a wide and diverse customer base.
• Efficiently manage and switch between multiple WhatsApp accounts to streamline your campaign efforts.
• Share a range of multimedia content, including video links, images, videos, PDFs, and text messages.
• Easily create and upload a customer database to enable precise and targeted messaging.

5. WebEngage

WebEngage is a robust marketing automation software that provides a wide range of tools for executing push, in-app, SMS, on-site, web push, email, Facebook, Instagram, and WhatsApp campaigns.

However, it is important to note that there is currently no direct integration between WebEngage and WhatsApp. To establish this connection, select a WhatsApp Server Provider and link it to your WebEngage account.

WebEngage is particularly favoured by mid-sized businesses and enterprises due to its advanced customer data management capabilities and comprehensive omnichannel marketing features. However, smaller businesses may find more suitable alternatives to meet their specific needs.

Features

• Easy setup
• Personalization
• Rich messaging
• Dynamic templating
• User-level insights
• Send time optimization
• A/B testing
• Data platform integration

Price: WebEngage has four pricing plans differing in the number of monthly active users and access to advanced features. However, WebEngage doesn’t provide pricing information publicly.

6. ControlHippo

ControlHippo is a dynamic customer service and support platform that empowers businesses to effectively manage and streamline their customer interactions. With a primary focus on providing a centralized hub for seamless communication across various channels, ControlHippo presents itself as a valuable WhatsApp Marketing Software.

ControlHippo boasts a user-friendly interface that makes it accessible for support teams to get started quickly. The platform efficiently manages inquiries originating from diverse messaging platforms, providing a unified and organized experience for support agents. ControlHippo improves response times and reduces the overall workload on support teams.

Features

• WhatsApp Web
• Multi-Number access 
• WhatsApp shared inbox 
• CRM integration
• Multi-User Access
• WhatsApp Business API

Pricing

• ControlHippo provides a 10-day free trial.
• $20 per user per month.

7. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is a WhatsApp marketing software that offers a complete range of WhatsApp Campaigns. In addition to being a comprehensive marketing CRM suite with full email marketing capabilities and transactional email and SMS sending, Brevo allows you to send bulk WhatsApp marketing campaigns, all from a single interface. 

As a WhatsApp bulk sender, Brevo provides access to the WhatsApp API within its platform. This means you can create and send campaigns and manage WhatsApp contact lists without requiring the usual technical skills to work with APIs.

Features

• Seamless API integration — activate WhatsApp Campaigns in minutes without coding skills
• Interactive messages with quick reply buttons are available.
• You can add WhatsApp messages to automation flows and automate replies to incoming customer questions.
• Choose from existing templates or create new ones with an easy WYSIWYG editor.
• Brevo’s signup forms also work for building a WhatsApp contact list, and the CRM gives you a place to store and manage all the subscribers.

Price: It offers a free plan. In paid plans, the price per message depends on the country code and is regulated by WhatsApp session rules.

 8. Twilio

Twilio is a communication software provider that offers APIs for WhatsApp messaging, SMS, voice calls, and email. With Twilio’s Content API, you can easily implement multichannel marketing strategies by delivering rich content optimized for each channel. 

It’s important to note that each channel has a different pricing plan, so it’s advisable to calculate the total cost before selecting Twilio as your marketing communications platform. Twilio is particularly well-suited for experienced tech professionals looking to create a sophisticated communication solution. However, alternative solutions are available if you prefer a less complex option. 

Features

• Send and receive messages.
• Schedule messages
• Personalize messages.
• Track engagement
• Use Twilio Segment

Price: You don’t need to buy a subscription-based plan to set up and use WhatsApp Business API. Similar to Brevo, Twilio charges only for messages sent. The cost per message is a sum of the WhatsApp message rate and the Twilio markup ($0.005).

9. What-Sender

What-Sender is an affordable extension that facilitates the sending of bulk WhatsApp messages. While its interface may not match the sleekness of other tools on this list, it compensates for its competitively low pricing and lack of limitations. Please note that What-Sender is not an authorized WhatsApp Business Partner; we advise exercising caution when using it.

Features

• Simple and agile
• History saving. 
• Detection of failed numbers. 
• Import from XML or Excel. 
• Intelligent copy detection.
• Emojis and text formatting. .
• Resending lists. 
• Stop and resume control. 
• Configurable variables. 

Price: What-Sender charges $3/month for unlimited message sending and up to five WhatsApp accounts per subscription. There’s also a free 30-day trial for those who want to explore What-Sender’s features.

10. Whatso

Whatso is a great platform for WhatsApp and SMS marketing. It provides multiple options tailored for small and large businesses. The first offering is WhatsApp Marketing Software, available for both Mac and Windows Desktops. This tool allows users to send 100-1,000 messages per day.

It’s important to note that Meta does not verify this software. Another solution offered by Whatso is the Whatso WhatsApp API. Developed by the company, this API enables small businesses to send transactional messages on a smaller scale.

Features

• Unlimited messages: 
• Multi-media messages
• Scheduling
• Segmentation
• Analytics
• Integrations

Price: WhatsApp Marketing Software starts at a yearly fee of $39. Alternatively, users can get lifetime access for $49. The latter plan includes unlimited daily messages, bulk WhatsApp, and SMS marketing features. 

11. SendApp

SendApp is a notable WhatsApp and SMS marketing service provider. In addition to its desktop app and WhatsApp API for sending personalized promotional broadcasts to chat contacts, the company offers a photo editor that allows for precise adjustments of images in your mass campaigns. Notably, no technical skills are required to utilize this feature.

Features

• Unlimited messages
• Personalization
• Scheduling
• Segmentation
• Analytics
• Integrations

Price: A 7-day free trial to send WhatsApp bulk messages to 20 users within one campaign. .

12. Ameyo

Ameyo is a comprehensive customer experience software that offers a wide range of contact centre tools and chatbots. It holds a prominent position as a leading provider of the WhatsApp Business API, enabling users to leverage advanced customer service and mass marketing capabilities.

The Ameyo dashboard presents performance metrics and visualizes data in graphical form, offering valuable insights for users. With its sophisticated and robust features, Ameyo is a commendable choice for customer support and service teams.

Features

• Personalization
• Scheduling
• Segmentation
• Analytics
• Integrations

Price: Ameyo doesn’t provide pricing information publicly.

13. Rasayel

Rasayel is a communication platform built to help businesses sell, support & engage their
customers over Whatsapp. As a Meta Business Partner, Rasayel capitalizes on WhatsApp’s
wide adoption & conversational nature to provide businesses with a fast & personal way to
connect with customers. With a solid feature set & deep, powerful integrations, the tool offers a
communication experience that combines ease of use with modern & innovative capabilities.

Features

● Quick 3-minute Sign-up
● Shared Team Inbox
● WhatsApp Chatbot
● WhatsApp Flows
● Pre-approved Templates
● Reporting & Analytics
● WhatsApp Broadcast
● WhatsApp Bulk Messaging
● WhatsApp HubSpot Integration
● WhatsApp Pipedrive Integration
● WhatsApp Shopify Integration
● Mobile Apps for iOS & Android

Pricing: Rasayel’s pricing starts at $30 per team member per month.

Conclusion

WhatsApp is an extremely powerful tool for digital marketing because it lets companies build relationships with customers, share information quickly and cost-effectively, and reach a large audience. There are many software solutions available that allow marketers to utilize this platform fully. This article outlined nine of the best WhatsApp marketing software in 2024. 

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