49 Marketing Automation Statistics to Know in 2024


Are you keeping up with the fast-paced world of marketing automation? With more and more businesses turning to automated solutions to scale their efforts, it’s increasingly important for marketers to stay ahead of the curve. Especially as we head into 2024, understanding key trends in marketing automation will be critical for success.

To help you get started, here are 49 compelling marketing automation statistics and their impact on businesses around the world. From cost savings to increased revenue opportunities, this data paints a powerful picture of how automated approaches can transform your strategy – and your bottom line!

What is Marketing Automation?

What is Marketing Automation

The definition of marketing automation is present in its name itself. In other words, it is the use of automation solutions to manage all the marketing procedures in a company. Marketing Automation utilizes data from various platforms. Such as web, email, social media, and live chat to find the right customers. All the tools help in distributing resources. These methods of automation create a cross-path connection between machines and humans.

Features of marketing automation software

features of marketing automation software

Few common features that every marketing automation software contains are listed below. They are: 

  • Lead generating, lead scoring, and lead nurturing
  • Email marketing and email campaigns
  • Analytics and reporting 
  • Social media automation tools
  • Integration and collaboration solutions
  • Paid media, digital, and SEO advertising
  • Contact segmentation 
  • Testing and providing support 
  • Security and safety details 

Marketing Automation Statistics 

Here, in this section, we will be learning about marketing automation stats. These stats also show the benefits and advantages of using marketing automation software. 

a) Usage & Growth

Usage & Growth

  • The market value of marketing automation software is 6.1 billion dollars (SharpSpring).
  • There are estimates that it may double its value by 2024 (SharpSpring).
  • Marketing automation is the second-highest preference for B2B experts. (Dun & Bradstreet)
  • 76% of businesses use marketing automation. (HubSpot)
  • The global marketing automation market is expected to reach $8.23 billion by 2025. (Grand View Research)
  • The average ROI for marketing automation is 113%. (MarketingSherpa)
  • Marketers who use marketing automation see a 17% increase in leads and a 15% increase in sales. (DemandGen Report)
  • 63% of marketers expect to see benefits from marketing automation within 6 months. (Oracle)
  • Marketing automation can lead to a 14.5% increase in sales productivity. (Oracle)
  • 96% of marketers have used a marketing automation platform for their business. (Demand Spring)
  • As of 2023, almost 50% of organizations started using a marketing automation platform for the first time within the last four years. (Demand Spring)
  • The most automated channel is email marketing, selected by 63% of marketers. (Statista)
  • 58% of marketers use marketing automation for upselling their customers. (Instapage)
  • Automated, personalized offers based on browsing and purchase history can increase sales by 20%. (NapoleonCat)

b) Budget & productivity 

  • Marketing automation can boost sales productivity by 14.5%. (Oracle)
  • Marketing automation can lead to a 12.2% reduction in marketing overhead. (Oracle)
  • 80% of marketing automation users saw an increase in the number of leads using marketing automation software. (Invespcro)
  • 77% of marketing automation users had an increase in conversions. (Invespcro)
  • 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. (Invespcro)
  • 72% of successful companies were using marketing automation, compared to just 18% of unsuccessful ones. (Woopra)
  • The average cost of marketing automation software is $425 per month. (Capterra)
  • The average ROI for marketing automation is 115%. (Ascend2)

c) Leads & Conversions 

Leads & Conversions
  • 80% of marketing automation users see improved lead generation, and 77% see more conversions. (Invespcro)
  • Companies using email marketing automation generate twice as many leads. (WebFX)
  • Triggered emails have a 70.5% higher open rate. (WebFX)
  • Companies that use marketing automation see 53% higher conversion rates. (WebFX)
  • Marketing automation users have seen an average of 34% increase in sales revenue. (WebFX)
  • 75% of companies using marketing automation see ROI in just 12 months. (WebFX)
  • 63% of companies using marketing automation outperform competitors. (Oracle)
  • Marketing automation can boost sales productivity by 14%+. (Oracle)
  • 78% say list segmentation is marketing automation’s best feature. (Colorlib)
  • 180% higher conversion rates for automated emails than batch emails. (Colorlib)
  • 60% of companies find implementing marketing automation challenging. (Colorlib)
  • Almost 70% of users say marketing automation is worth the price. (Colorlib)
  • There is a 451% increase in qualified leads. In the companies that use marketing automation software (Business2Community).
  • 77% of businesses report that there is a huge increase in conversions (Invespcro survey).
  • For 61% of people, the strategic goal of the software is improving lead generation (Protocol180 survey).

e) ROI 

  • The average marketing automation ROI is $5.44 per dollar spent over the first three years. (Nucleus Research)
  • Businesses recover the cost of their initial investment in marketing automation in under six months, on average. (Oracle)
  • Marketing automation can lead to a 14.5% increase in sales productivity. (Oracle)
  • Marketing automation can provide a 12.2% reduction in marketing overhead. (Oracle)
  • 63% of those who implement marketing automation software expect to see benefits within 6 months. (Oracle)
  • 44% who implement marketing automation software do see a return within 6 months. (Oracle)
  • 31% struggle to prove marketing attribution and ROI. (Oracle)
  • 84% of surveyed marketers have successfully used marketing automation to achieve their top priorities. (Startup Bonsai)
  • Almost four-fifths (72%) of the most successful companies utilize marketing automation. (HubSpot)
  • Marketing automation is the number one most effective digital marketing technique after content marketing according to global marketing professionals. (Startup Bonsai)
  • Email is the most frequently automated marketing channel. (Startup Bonsai)

f) Performance 

  • 91% of marketers said that marketing automation is essential for their campaign’s success (Instapages survey).
  • 9 out of 10 marketers use more than one software for daily purposes (Ledgeview Partners).
  • Almost 4 out of 5 marketers give credit to marketing automation for their success (Lenskold Group).
  • Data-driven marketing automation is leading among content marketing companies. They use analytics and provide the details of the best time for promotion. This, in turn, gives maximum profits to the company (Marketo).
  • 58% of marketers say that upselling is the crucial benefit of marketing automation software (Moosend survey). 
  • 72% of successful companies were using marketing automation, compared to just 18% of unsuccessful ones. (Woopra)
  • Over 75% of marketing departments increased their conversion rates by implementing marketing automation software. (Oracle)
  • Marketing automation allows companies to reduce overall marketing costs by 12.2%. (Oracle)
  • 76% of companies see a return on investment within the first year of implementing their marketing automation software. (Software path)
  • Marketing automation can boost productivity by up to 14.5%. (Oracle)
  • 80% of marketers saw an increase in leads once they started using marketing automation software. (BDO Digital)
  • B2B marketers who use marketing automation increased sales pipeline rates by about 10%, on average. (BDO Digital)
  • 64% of B2B companies say marketing automation improves the efficiency of all processes. (Blogging Wizard)
  • 62% of businesses report lacking a process for lead nurturing as a key online marketing challenge. (Blogging Wizard)
  • 70% of B2B marketers say marketing automation helps with account-based marketing efforts. (Blogging Wizard)


We saw the benefits of automation through marketing automation statistics. In conclusion, marketing automation is growing rapidly. It is also one of the leading software in the market. But still, there are many people out there who don’t even know about marketing automation.

We also got to understand the limitations or challenges of automation software by discovering them through marketing automation stats. This proves that nonetheless, it has a longer route to go. 

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

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