Push notification ads are a trendy advertising format that encourages you to reach potential audiences and get more conversions. Today, in this post, we will be looking at some of the push notification marketing strategies that you can implement and improve the subscription rate.
What are push notifications?
Push notifications are those messages that pop up whenever users use a mobile device when they subscribe to them via an app. They allow a comparatively quick and simple way to assist consumers in engaging with your brand and stay at the forefront of their minds. When utilized well, they can give a significant boost to your customer engagement and sales.
Consumers are more exposed to push notifications now than in 2015. It is likely because the quality of push notifications has become better.
You can use push notifications to promote several desired actions that you want your customers to perform, such as visiting a social media channel, re-engaging your website, or revisiting an abandoned basket. This makes them a handy marketing tool for every business, from e-commerce stores and brick-and-mortar retailers to eateries and conferences. Remember push notifications are effective when you utilize them in the right way.
Click here for An Elaborative Guide on Push Notifications
Top 9 Push Notification Marketing Strategies
1. Make sure your notifications give value
Whenever users opt into push notifications, they trust the brand not to overstep with unnecessary messaging. Each notification aims to give value to the recipient. This might be exclusive access, relevant information, or updates. If your push notifications are irrelevant and ill-timed, you risk turning off notifications or deleting your app.
If your notifications don’t provide value, no need to send them. Analyze how your customers communicate with your business usually and the context of their engagements. Once you start knowing their usual behavior, you can identify the moments of need when a push notification will be helpful. When it comes to retailers, it might be at the delivery, point-of-sale, and returns.
Make sure you differentiate messaging from other marketing channels. Too frequently, they are used as another version of the email. Sadly, this doesn’t take advantage of their timeliness and attention-grabbing format.
2. Location Matters
Push marketing and geo-targeting make a match. Geo-targeting allows a way to grasp a customer’s attention when they are in a particular location. For instance, a restaurant may showcase a special menu to passers-by. Meanwhile, a retailer could promote a discount whenever a loyal customer walks by their store.
Incorporating your customer’s name and specifying the area they’re currently in will capture their attention;
3. Build your messaging and voice
Discovering the right tone can either make or break your notifications. You have to ensure that you stay on-brand but also feel free to have some creativity with your messages.
Adding images can also give a boost to your push marketing.
4. Provide your customer with control
Your customers should have control of what notifications they receive. Let them choose from different options – that way, they can choose what works for them and will be more inclined to opt-in.
Allow your customers to know what to expect from your notifications. For instance, it might be that you’ll only send messages during a fixed time (like when customers are traveling with you or attending your events). On the other hand, you may want to send them daily updates. Whatever your push marketing plan is, make sure your customers are involved. Lastly, offer an easy way for them to opt-out of notifications at a later date.
5. Have a content plan
Speaking of which, create a content calendar. Push marketing serves best when it’s pre-planned. Of course, there is an opportunity for unplanned moments, but these should be interspersed among regular, planned communications.
6. Timing is crucial
Forwarding messages at the wrong time is a surefire way to drop users. Instead, check your timings to see what works most suitable for your business. Most push notifications should come within ‘safe hours’; it means the timing when people aren’t working doing other things (like sleeping) or moments that might appear pushy. Generally speaking, you might need to avoid after-dinner hours and very early in the morning when people are getting ready for work.
7. Stoke up FOMO (fear of missing out)
Flash sales and limited offers are a great push marketing tactic because they are exclusive and time-driven. In addition, push notifications to intervene the day, so they should be worth the interruption! Plus, if people believe that someone is getting a better deal because they have allowed notifications, they’ll be more inclined to sign-up.
8. Personalisation is key
Personalization is important in giving value through your notifications. However, the great thing about push notification marketing is that it is simple to segment your audiences in different ways. For instance, audiences can be segmented based on their demographic data, historical behavior, and previous interactions with your brand.
For instance, a clothing brand will likely require sending targeted messages to different segments based on what customers have window-shopped and purchased in the past. Furthermore, a cinema chain may suggest an upcoming show that a customer has bought tickets for.
Personalization does pay too. For instance, 55% of users translate from a well-targeted push notification to just 16% who received generic push marketing. Therefore, your messages should always include something personal, even if it’s just an update that their favorite product is back in stock.
To accomplish this, you’ll require to delve into your data. For instance, take a look at your customers’ in-app behaviors or any data you can gather from your CRM (customer relationship management) system. Remember, in today’s post-GDPR age, to get approval for any use of customer data.
9. Go beyond re-engagement
Push notifications aren’t just a means to re-engage with lost or dormant customers either. Instead, they can be a significant part of your customer experience, a way to enhance brand reputation and build loyalty. Push marketing goes well when notifications actively employ someone with a topic that they care about.
Make sure you do not send general communications that can be done via email or social media. For instance, don’t push too much for sales or advertising new products. Plus, if your content has previously appeared in a blog, your newsletter, or on social media, then it’s probably not relevant for push notification.
Rounding it all up
Push marketing is a unique marketing channel that’s suited to various brands. So there’s a new thing that you should experiment with. First, however, make sure that all communications remain personal, appear at a suitable time, and don’t cross the ‘creepiness line’. Understanding some of the best practices will help you to push marketing and brand to get enough screen time.
- 7 Practices to Increase Your Push Notification Subscribers
- How to Boost App Installs Using Push Notifications?
- How Can Personalized Push Notifications Increase User Engagement?
- E-commerce Websites Use Push Notifications to Target Customers
How can marketers benefit from push notification marketing?
Marketers should send relevant notifications only. They should also plan them according to the audience’s time zone, flash a series of onboarding notifications, segment their users, and personalize their messages.
How can push notification marketing help businesses?
Push notifications are an effective and easy tool that helps businesses send useful, relevant, real-time, and personalized messages. This helps grow their customer base and boost engagement and conversions.
How to make the most out of push notification marketing?
By segmenting your audience based on their behavior and attributes and by personalizing your messages for each segment you can make the most out of push notification marketing.