Web Push Notifications

PWA now available via Google Play Store [Progressive Web App Update 2019]

Good news for Progressive Web App, Google seems to encourage its democratization by opening their store to the PWA. What does this imply, what should we expect? Have a coffee, we’ll tell you everything...

What is Progressive Web App and How it is useful [Complete Guide]

2018 saw increasing support for the technologies behind Progressive Web App from major players like Google, Microsoft, and Apple. As adoption of PWAs become mainstream, it could also open up new growth...

What is A/B Testing and how it works?

A/B testing is a process of experiment between two or more web pages. This can be done on email campaigns, or other marketing assets with just one varying element to find which converts or performs the best...

Web Push Notifications : The Most Effective Way To Talk to Your Audience

As a marketer, your most important responsibility is to establish a channel of communication with your customers. The channel which you establish should have specific, relevant, actionable and timely...

How Kotak Securities used Conversion Rate Optimization Software (CRO) to increase Conversions

About Kotak Securities Kotak Securities is a part of Kotak Mahindra Bank Ltd which is headquartered in Mumbai, India. It was established in 1994. It deals specifically in capital markets. It offers a...