how to insert a GIF into an email

How to Insert a Gif into an Email Guide 2023

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Email marketing is growing and improving day by day. Marketers know that it is the best way to engage more audiences. There is lots of competition to get users’ attention, and you need to be creative and consistent. Marketers need to focus on improving their email marketing campaign so that they can get the right amount of click-through rate.

Using GIFs in an email campaign will help in increasing more users and it also looks more appealing to the audience. Texts have their own value but a GIF will add a dash of value to email. In this article, we will get to know about GIFs and how to use GIFs in email.

What Is a GIF?

GIF is Graphics Interchange Format. It is an animated image or motion image. Images that can move and can be easily embedded in the email.

GIFs are not confused with video, these are just images that are in motion. GIFs show a series of images to produce the illusion of motion. GIFs are there from the start, but now marketers are using them in email marketing campaigns that give a creative look and increase user engagement.

How to insert a GIF into an email?

GIFs are very effective in email marketing. They are a good way to add some value to the content of an email. Texts have their own value but with GIFs, it becomes easy to convey any message in a more emotional way. It catches the user’s attention more easily.

You can insert GIFs into an email in different ways you can download a GIF and then insert it into the mail or you can create a GIF. You can use any image or video from your PC then convert it into GIF and then embed it into your email. Now we will give you step-by-step details on how to insert a GIF into the email.

You can embed a GIF in an email: For GMAIL

1.  Simply, Click on ‘upload’, then ‘insert a photo into your Gmail account’.

Simply, Click on ‘upload’, then ‘insert a photo into your Gmail account’

2.  Choose Inline to display your GIF in your email.

Choose Inline to display your GIF in your email

3.  Click on ‘Upload.’

 Click on ‘Upload.’

4.  In case, the GIF is not on your computer, then just get the URL and paste it into the Web Address (URL) instead of uploading the file.

In case, the GIF is not on your computer, then just get the URL and paste it into the Web Address (URL) instead of uploading the file

5.  Or you can also insert GIF in the email by just ‘dragging and dropping it into the compose box.

There are different email service providers that you may need to take various steps depending on the email service that you are using. Yahoo Mail has built-in buttons to add GIFs to emails, and providers like Gmail and Outlook, need to manually copy-paste the link of the GIF.

Benefits of embedding a GIF into an email

GIFs are lighthearted, fun, and unique, and they can add a personal touch to photos. With the help of embedding GIFs into emails, you can deliver a message, emotion, or idea. You have to use GIFs in email campaigns. There are some benefits of embedding a GIF into an email which is listed below: –

1. Increase in ROI

Embedding a GIF in your email marketing campaigns will give a higher increase in ROI.  According to a study by Dell in 2014, says that their Convertible Ultrabook email campaign became very successful with the highest click-through rates just because they embedded a GIF showing their product (the convertible Ultrabook laptop) displaying a rotating screen.

2. Give your product a humane touch

GIFs are the new language of millennials on the web. They have grown up by using these GIFs in their boards and group chats, so they know and appreciate it. An image is more worthy than a thousand words. According to a study by Vero, emails that include visuals have a 42% higher click-through rate than those without visuals. A product can look more humane and more appealing when we use GIFs.

3. Grab the Audience’s Attention

According to a study, the average users send and receive over 100 business emails daily. As a marketer, we need rich content which is a blend of visuals and text to get the attention of our audience and engage more audience. GIFs are best to draw attention.

4. Simplify a Complex Idea

By using GIFs you can simplify a complex idea. It is the best way to illustrate your product in a simple way. GIFs simplify complex ideas easier to grasp and understand. For example, Baggu used GIFs in email campaigns. They simply put cleaning directions to the next level by animating them and they make four different animations so the subscribers have to scroll to see the whole story.

5. New and soon-to-release products

Using GIFs to spread the news of something new or upcoming products. Tease your audience by using GIFs for their products. For example, for a Friday sale, Brooklyn created an email GIF giving a hint of what to expect. Apple teases an extended Black Friday sale and urges subscribers to “save the dates” for shopping so they don’t miss out on deals.

6. Grab the subscriber’s attention

To gain the subscriber’s attention, you may use a foreground GIF embedded in the email. This will encourage subscribers to switch to premium accounts at discounted offers. For example, Grammarly uses animation to draw attention to their offer. And Xfinity put their GIF further down in the email to draw their subscribers in and encourage them to scroll.

7. Build your brand identity clearly

You can find a variety of GIFs on different platforms whether free or paid.  These GIFs will help you a lot in your email campaigns but it does not totally show up your brand identity to the audiences. To get the best results, you must use your own GIFs that build your brand identity clearly.

Where to find the best GIFs?

There are lots of websites where you can get GIFs that you can use for your email campaigns or you can also create a GIF yourself. You can create a GIF with your creativity and capabilities. Here are a few sources where you can find the best GIFs.

1. GIPHY:- GIPHY is the most popular source where you can get the best GIFs. It is used by many popular apps like Slack and Twitter.

Create your own GIF using GIPHY: – You can use GIPHY GIF Maker with this maker you can upload videos and uploads for editing, decorate, and downloading GIFs.

2. Google Images: – Google Images is a free and most convenient source for GIFs. You just need to do a few things. Firstly, search for the image you want to use then click on ‘images’ then select ‘tools’, and then in the sub-menu, select ‘Type’ and choose ‘Animated’.

3. Gifs.com:- Gifs.com is also a good source of GIFs. It can turn all kinds of videos into GIFs. It also supports videos from many social media mediums like Youtube, Instagram, and Vine. You can create GIFs for free and Paid users can remove the gifs.com watermark, edit existing animated GIFs, and also can use a number of additional features. Pricing depends on scale.

4. Pixabay: – Pixabay has one of the largest collections of freely accessible video content. Pixabay does not allow creating your own GIFs. You can use its GIFs for personal and commercial purposes.

5. Tenor: – It is also another popular platform for GIFs.

There are many other platforms that provide GIFs. Most of the platforms are free. Some of them are Pinterest, Tumblr, Gyfcat, Imgur, etc.

You can create your own GIFs with many applications and platforms available on the internet. You can download images from the internet and create your own GIFs according to your brand or choice. And you can also download videos to convert them into GIFs with the help of tools. For example,

1. Photoshop – you can use tutorials on Adobe to know about photos and frames to create GIFs.

2. Screen recording GIF – You can just use your screen recorder to create a GIF. There are few apps that allow their users to create GIFs from their on-screen activity. For example, Apps like, GIPHY Capture, LICECap, Firefox, etc.

Best Size and Dimensions of a GIF for Emails

GIFs are images that move. They are a visual form of content. You can compress them into smaller sizes and also be able to maintain their quality. Keep in mind to make it smaller in size as all the devices may not be able to load it.

You have to compress your GIF file size before embedding it into an email with compression tools that compress images and videos while retaining the best quality possible. Here are a few points that you should know for GIFs size and dimensions:-

  1. Upload a GIF that takes not more than 6 seconds.

  2. The GIF file size should be below 250 KB.

  3. It should easily appear on all devices.

  4. You must know that you use the right compression tools that will maintain GIF quality with the right size.

  5. Sometimes device compression tools optimize the GIFs content so keep that in mind.

  6. Using a few colors for GIFs will make them smaller in size.

  7. Try to reduce the number of frames.

Conclusion

 GIFs are a great way to engage more audiences by email marketing. And GIFs are becoming more and more popular as marketers are using them more. As of now, marketers understand the value of visual content for engaging audiences. GIFs are light-hearted and emote well and also connect more with users. If used correctly, they can help you to grab the users’ attention.

GIFs enhance the quality of your email content and add to the text.

FAQs

1. What Is a GIF?

GIF is Graphics Interchange Format. It is an animated image or motion image. Image that can move and you can embed in email.

2. How to insert a GIF into an email?

You can insert GIFs into an email in different ways you can download a GIF and then insert it into the mail or you can create a GIF. You can use any image or video from your PC then convert it into GIF and then embed it into your email.

3. What are the Benefits of embedding a GIF into an email?

With the help of embedding GIFs into emails, you can deliver a message, emotion, or idea. There are some benefits of embedding a GIF into an email which is listed below: –
1.      Increase in ROI
2.      Give your product a humane touch
3.      Grab the Audience’s Attention
4.    Simplify a complex idea
5.    New and soon-to-release products
6.    Grab the subscriber’s attention
3.    Grab the Audience’s Attention

7.      Build your brand identity clear

Stella

Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.

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