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11 Effective Email List-Building Tips for Shopify Stores in 2024

Are you looking for ways to build an effective email list that will help your Shopify store drive more traffic and sales? If so, then you’ve come to the right place. In this blog post, we will explore 11 of the most effective email list-building tips for Shopify stores in 2024.

From personalizing welcome emails and leveraging retargeting to make signup forms easier and enabling double opt-in confirmations – we cover it all! So if you want to learn how to successfully grow your email lists and boost customer engagement with your store, read on!

Email List Building Tips for Shopify Stores

Here are 11 email list-building tips for Shopify Stores that you should follow.

1. Define Your Audience

Understanding the makeup of your email list should be a cornerstone of any email marketing strategy; it is key to email list-building success.

Shopify owners can use email list-building tips to engage their email subscribers, build a larger email list, and ultimately drive more sales. Some tips to keep in mind include segmenting your email list based on customer needs, running targeted campaigns, and providing incentives for subscribers to join. 

Additionally, customizing emails with specific images or products that might appeal to various segments of the email list will help retain existing customers and attract new ones. Defining your audience and adjusting email content accordingly will increase email open rates and CTRs and ultimately boost website engagement and sales.

2. Make use of a simple signup form

Make use of a simple signup form

Email list building is an essential tool for any Shopify store, allowing you to stay connected with customers and share special offers and promotions. Creating a simple signup form is a great way to jumpstart this process.

Making sure that your email list form is placed prominently on your site – such as in the footer, side navigation, or as part of a popup—will ensure that website visitors are more likely to take note of it.

Engage with customers further by personalizing the email capture form—asking for relevant information like their name, product preferences, birthdate, etc.—and creating incentives in exchange for an email address, like special offers or exclusive discounts.

Doing so will help you make the most out of each email list signup and increase the number of leads you gain from people who visit your store.

3. Hold Contests and Giveaways

Using contests and giveaways is one of the best email list-building tips for Shopify store owners. It’s an effective way to get email addresses from customers and extend your reach to a wider audience.

Many Shopify store owners have found success with email list-building contests because they can tap into the power of technology to generate awareness for their stores. 

This could involve setting up campaigns on social media to allow customers to share pictures or experiences related to their products, which then gives the Shopify store owner more email leads in exchange for engaging with the customers.

Furthermore, offering prizes and discounts gives customers an incentive to willingly share their contact information. Ultimately, these email list-building contests will boost customer loyalty and help find new potential buyers on other platforms.

4. Check the exit intent.

As an email list builder for a Shopify store, one of the most important tips to keep in mind is to always check the exit intent. This practice allows an email collection prompt to appear when a potential customer is about to leave your store without completing their purchase, helping you capture vital email addresses that may very well convert later down the line.

Pay attention to which prompts elicit responses, tailor your message accordingly, and continue using this technique to build your email list quickly and efficiently.

5. Create popups for your website

Create popups for your website

Popups can be a great way to get email addresses from visitors to your website. If you have a Shopify store, there are plenty of ideas that you should keep in mind when creating your popups. Make sure the offer is something your customers will find valuable, and tailor it to the content found on your site. 

For example, if your store mainly sells jewelry like engagement rings try offering free styling or personalized shopping advice. You could also include a visible opt-in at the bottom of each page on the site, so visitors feel informed and in control of their email preferences.

Offering promotional discounts or one-time deals can also be effective tools for email list building. Finally, consider A/B testing different offers and copy to determine what works best for your audience before committing to a final version of the popup message.

6. Include A CTA on Your About Page

A well-crafted About page is essential for effective email list-building on your Shopify store. A great way to maximize the results of your About page is to include a call-to-action (CTA), letting visitors know how they can stay connected and be part of your email community.

Whether introducing a newsletter opt-in button or providing an email signup link, reach further with the power of an effective CTA! With just a few simple words, you can easily direct store visitors to ensure they never miss new email list-building tips or news from your Shopify store.

7. Check Your Email Deliverability

Email list building for your Shopify store is essential for long-term success. It increases engagement with customers and helps to promote your products or services. To ensure that the emails you send reach their intended recipients, it’s important to look into email deliverability.

Many email marketing companies provide tools to check email deliverability that can help you get insight into the performance of your email campaigns. These tools can alert you if there are any errors with your emails, such as server issues or formatting problems so that you can fix them before they impact your customers’ inboxes.

Putting effort into understanding email deliverability will help ensure that the messages you put out reach their audience and create successful email marketing campaigns.

8. Use social media platforms

Use social media platforms

Social media platforms can be invaluable tools for email list building, and Shopify store owners should take advantage of them. Strategies such as running email campaigns targeted towards your followers, adding email capture forms to your website, and incentivizing people with discounts or special offers all help to improve email list building.

Utilizing other features, such as creating conversation-starting posts, leveraging influencers, and providing helpful content, should also strive toward providing value to their followers that could eventually lead to greater email list growth.

Shopify store owners should monitor the progress of any campaigns or email outreach efforts they undertake to ensure that their email list-building efforts are successful.

9. Referrals

Referrals can be a highly effective email list-building tool for any Shopify store. While many email list strategies can be used on your Shopify store, referral programs make it easier to get email addresses from customers who may not otherwise have heard of you or been inclined to join your list.

Referred customers also tend to be more engaged with your brand and content, making them more likely to become loyal customers in the long term. 

Referral programs can benefit new and existing customers – those who refer their friends will receive rewards or discounts for helping you grow your email list, while the referred friends receive incentives for joining.

You don’t even need a sophisticated system to get started – all you need is some creative email copy and an automated system that rewards referrals and encourages signups. With these tips, you’ll make running a successful referral email program easy.

10. Offer Relevant Content

Building an email list is essential for the success of any Shopify store. It can be a challenge to convince customers to give up their email addresses, so providing relevant content on your website or through email offers can be a great way to capture email addresses.

Creating value for the customer should always be the focus when crafting email list-building tips for your Shopify store. You can increase signups and grow your email list by offering quality content such as helpful tips, insights, and strategies tailored specifically for your shop.

Showing customers you know how to help them with a problem or challenge is key to offering relevant content that will build loyalty and trust with those participating in the email list-building process.

11. Conduct a survey

Conduct a survey

Collecting email addresses is essential to growing and maintaining a successful Shopify store, as email lists are all about building customer relationships. Conducting surveys allows merchants to ask customers directly what they want and don’t want from the store.

From gaining valuable insight into customer satisfaction to optimizing newsletters and other email campaigns, conducting surveys helps build email list-building tips for any Shopify store.

With informative answers, shop owners can gain new insights into their target market and discover their customers’ thoughts about their products or services. Surveys allow merchants to learn more about their customers and provide them with better shopping experiences.


By following the email list-building tips we’ve provided, you can start to see an increase in subscribers in no time. Make sure you test different tactics and find what works best for your store so you can keep building your list and powering up your Shopify business.

Do you have any other email list-building tips for Shopify stores that have worked well for your store?

NotifyVisitors email marketing software helps you build email lists by offering sign-up forms and pop-ups. To know more about our product schedule a free demo.


1. What are email preheaders ?

Email preheaders are a valuable tool for email marketing campaigns, as they allow senders to display extra information that may otherwise be cut off on the recipient’s device. Preheaders are typically located at the very top of an email.

2. How Long Should an Email Preheader Be?

The ideal length for a preheader falls somewhere between 60-90 characters; this gives readers an idea of what the email contains while not taking up too much space or turning into a wall of text.

3. How to write an email preheader?

Here are a few tips you should consider while writing an email preheader:

  • Sparks curiosity
  • Work with the subject line
  • Create a sense of urgency
  • Use emojis
  • Humor is the key


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.