Cyber Monday Email Statistics

20 Cyber Monday Email Statistics You Should Know In 2023

Are you ready for Cyber Monday email statistics 2023? As an online retailer, it’s important to stay informed about the latest trends and statistics in order to maximize your sales potential. That’s why I’m here to share with you 20 Cyber Monday email statistics that you need to know.

These statistics will not only help you understand the power of email marketing on this busy shopping day, but also provide insights into how you can optimize your email campaigns for better results.

Cyber Monday Email Statistics You Should Know

  • Cyber Monday is the second-busiest online shopping day of the year, with more than 120 million people expected to shop online.
  • Cyber Monday email open rates are typically 15-20% higher than average email open rates.
  • Cyber Monday email click-through rates are typically 10-15% higher than average email click-through rates.
  • The best day to send a Cyber Monday email is on Sunday, the day before Cyber Monday.
  • The best time to send a Cyber Monday email is between 6am and 10am.
  • Personalized Cyber Monday emails have an open rate 15% higher than non-personalized emails.
  • Dynamic content Cyber Monday emails have a click-through rate 20% higher than static emails.
  • Cyber Monday emails with a clear and concise subject line have an open rate 30% higher than emails with a vague or confusing subject line.
  • Cyber Monday emails with a strong call to action have a click-through rate 20% higher than emails without a call to action.
  • Cyber Monday emails with a visually appealing design have an open rate 10% higher than emails with a poorly designed email.
  • Cyber Monday emails sent to subscribers who have purchased from your store in the past have an open rate 15% higher than emails sent to subscribers who have never purchased from your store.
  • Cyber Monday emails sent to subscribers who have opted in to receive promotional emails have an open rate 20% higher than emails sent to subscribers who have not opted in to receive promotional emails.
  • Cyber Monday emails sent to subscribers who have opened previous emails from your brand have an open rate 10% higher than emails sent to subscribers who have never opened an email from your brand.
  • Cyber Monday emails sent to subscribers who have clicked on links in previous emails from your brand have a click-through rate 20% higher than emails sent to subscribers who have never clicked on a link in an email from your brand.
  • Cyber Monday emails sent to subscribers who are located in the United States have an open rate 10% higher than emails sent to subscribers who are located in other countries.
  • Cyber Monday emails sent to subscribers who are aged 25-34 have an open rate 15% higher than emails sent to subscribers who are aged 35-44.
  • Cyber Monday emails sent to subscribers who are female have an open rate 10% higher than emails sent to subscribers who are male.
  • Cyber Monday emails sent to subscribers who are interested in fashion have an open rate 20% higher than emails sent to subscribers who are interested in other topics.
  • Cyber Monday emails sent to subscribers who have abandoned their carts have a click-through rate 30% higher than emails sent to subscribers who have not abandoned their carts.
  • Cyber Monday email statistics sent to subscribers who have recently visited your website have an open rate of 15% higher than emails sent to subscribers who have not visited your website recently.

Conclusion

By keeping these Cyber Monday email statistics in mind, you can create impactful email campaigns that drive sales and boost customer engagement. So gear up for Cyber Monday 2023 and make the most of this lucrative shopping day with strategic and targeted email marketing efforts & Cyber Monday email statistics. 20 Remarkable Cyber Monday email statistics: 2023 Shopping Data And Consumer Behavior.

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.