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50+ Conversion Rate Optimization (CRO) Statistics in 2024

Conversion rate optimization (CRO) is a vital metric that businesses and their marketers should focus on for increasing their leads and coming up with a strategy to capture them.

One of the crucial things that businesses can do to optimize their conversion rates is to follow CRO statistics and trends. 

For, these trends and stats speak for themselves. They provide you with valuable insights on how to proceed. This blog lists over 50 conversion rate optimization statistics. Let’s dive in without further delay. 

50+ Conversion Rate Optimization Statistics You Should Know in 2024

To make things easy for you, we’ve categorized our conversion rate optimization statistics under several heads. Here we go.

Conversion Rate Optimization Statistics – General 

Here are CRO statistics that provide you with a general idea of CRO.

  1. The average website conversion rate is 2.35% across all industries. So, if your website is converting visitors at this rate, you’re performing just like how most of your counterparts are. So, cheer up! (Wordstream).

  2. The best-performing websites have a conversion rate of 11%. So, there’s a lot of room for improvement on your site. Direct efforts toward increasing your website’s conversions (Wordstream).  

  3. The conversion rate on desktops is 4.14%. This means that businesses should focus on their website. But this doesn’t mean that they should neglect their mobile sites (Statista). 

  4. Conversions through tablets account for 3.36% and smartphones for 1.53%. So, brands need to make their website responsive across these mobile devices (Statista).

  5. 94% of the web traffic is generated through organic results. So, work on generating organic search results rather than going for paid results (Monster Insights).

  6. 14.6% is the average conversion rate for e-commerce sites for organic leads. This percent is only 1.7% for leads brought in through outbound activities (Monster Insights). 

  7. The E-commerce conversion rate worldwide is 2.58%. This means that though the popularity of online shopping is increasing by the day, traditional shopping is still the most favored option among buyers (Statista).

Importance of Conversion Rate Optimization Statistics

Here are CRO statistics that emphasize the importance of conversion rate optimization. 

  1. The bounce rate for most websites is 26 to 70%. This means that the vast majority of people who visit your site leave it without taking any favorable action like registration, downloading, etc.

  2. The global market for conversion rate optimization software was estimated to be 771 million USD in 2018. This value is expected to grow by 10% and reach 1,932 million by 2026 (Verified Market Research). 

  3. Only 22 percent of businesses are happy with their conversion rates. This means that the remaining 88% are dissatisfied with it and want to convert more visitors to customers (Econsultancy).

  4. According to 57% of B2B marketers, the most useful metric for evaluating the performance of landing page (Ascend2). 

CRO Adoption Statistics

Here are Conversion rate optimization statistics related to the adoption of conversion rate optimization.

  1. 69% of marketing specialists consider lead conversion as their top priority. 

  2. 53% of companies spend less than 5% of their total marketing budget on activities related to optimization. But more money should be allotted for this to enjoy more conversions (Econsultancy).  

  3. Companies averagely spend $2000 per month on CRO tools (Forbes). 

  4. Nearly half of the landing pages on the internet aren’t tested for improving conversions (Marketing Experiments). 

  5. 44% of clicks for B2B firms are directed to the concerned brand’s homepage, not a dedicated landing page. However, they should be directed to the product page so that consumers get there easily (MarketingSherpa’s Landing Page Handbook). 

  6. 68% of small businesses haven’t yet adopted CRO strategies (Outgrow). 

  7. The most commonly used tool for conversion rate optimization is A/B testing. 58% of marketers use it and 35% of them plan to use it (Invesp). 

CRO Challenges Statistics

Here are conversion rate optimization statistics relating to the challenges that businesses and their marketers face concerning conversion rate optimization. You’ll get to know what stands in the path of viral marketing. 

  1. 82% of marketers state that learning how to successfully track and test conversion rates is highly or moderately challenging (Transaction Agency).

  2. More than 48% of sales take place after four to ten contacts or more. Only 8% of them happen with one contact (RAIN Group). 

  3. On average, over 40% of visitors leave a website for good if it takes just 3 seconds to load. This implies the importance of working on your site’s loading speed (SwayHub).

  4. 85% of marketers aren’t pushing enough to win back “hard-to-get” customers to their website (Kyleads).

  5. Post the Covid-19 pandemic, the two biggest challenges with CRO are the buy-in from decision-makers and the need for better processes (2020 State of Conversion Optimization Report, CXL). 

  6. According to 79% of marketers, website personalization is somewhat or very much difficult (Econsultancy). 

CRO Statistics – CRO Strategies that work

Here are CRO statistics that let you understand how to convert better. We’ve provided more stats under this section so that you can generate brand affinity, increase conversions, heighten sales, and improve ROI. 

  1. Companies experience a 55% increase in leads when they increase their landing pages from 10 to 15.

  2. Brands with more than 40 landing pages received 12 times more leads than those with just one to 5 landing pages.

  3. There is a 1.95% average opt-in rate for emails (SUMO). 

  4. Personalized emails boost conversions by 10% on an average (Aberdeen). 

  5. On average, the conversion rates increased by 161% across all industries with user-generated content. So, social proof is a game-changer that businesses should utilize (Yotpo). 

  6. Personalized CTAs generate 42% more conversions than non-personalized CTAs.

  7. Long-form landing pages have the potential to bring in up to 220% more leads than short-form landing pages with an above-the-fold CTA (Marketing Experiments). 

  8. 70% of marketers who use CRO consider the outcomes of their experiments to make other marketing decisions (Marketing Experiments). 

  9. In lead generation forms, you can get 120% more conversions by reducing the number of fields from 11 to 4.

  10. Multi-page forms averagely convert by 13.85% whereas single-page forms convert by 4.53%. By segmenting your form into several pages, you can minimize the fields on each page (Formstack). 

  11. Lead generation increases by 220% with longer landing pages when compared to shorter ones (Marketing Experiments). 

  12. When it comes to the wordings (anchor text) on CTA buttons, “click here” works better than “submit”. The conversion rate for the former is 30% whereas for the latter is 3% (Unbounce). 

  13. Conversions lower by 5% when your lead generation form has fields asking for their telephone number (Unbounce).

  14. A 451% increase in qualified leads is experienced when businesses use marketing automation (Business2Community).

  15. Removing page navigation elements such as navigation bars from your landing page can increase conversions by up to 100%. 

  16. Businesses that effectively increase conversion rates are the ones that carry out 50% more tests (Econsultancy). 

  17. You can increase landing page conversions by 86% by using videos (EyeView). 

  18. Nurtured leads generate 47% bigger purchases than their counterparts who aren’t nurtured. This emphasizes the importance of lead nurturing (Annuitas Group).   

  19. Emails that have a single CTA boosted clicks by 371% and sales by 1617%. So, when you send marketing emails, focus on one goal per email (Wordstream). 

  20. Businesses gain an average ROI of 223% with conversion rate optimization tools (VentureBeat). 

  21. 65% of consumers begin their buyer journey through mobile phones. This emphasizes the importance of making your site mobile-friendly (Yotpo). 

  22. Every desktop visit is four times worthier than smartphone visits. However, mobile-friendliness is crucial as the buyer journey often starts through mobile phones (Adobe Digital Insights). 

  23. Optimizing your site for mobiles triples the chances of mobile conversions by 5% or even more (Outgrow). 

  24. 96% of marketers agree that segmentation is the most powerful strategy for increasing conversion rates (Econsultancy). 

  25. Averagely, 34% of people who see contests being conducted will complete the form. However, they tend to be low-quality leads. So, if the quality doesn’t matter, you can use contests to boost conversions (Formstack). 

  26. Of all customer acquisition channels, referrals have the highest conversion rate of 3.74%. So, do run a brand ambassador program (Marketo). 

  27. With 31.24% conversions, social media is one of the top drivers of referral traffic to a website (Shareaholic). 

Conversion Rate Optimization Statistics Infographic

CRO Statistics Infographic

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Conversion rate optimization spans multiple factors such as market research, consumer psychology, and alignment with anticipations.

The better you get to know these, the better your conversions get over time. So, keep learning the current trends and conversion rate optimization statistics to comprehend what currently works and what doesn’t.  


1. What is conversion rate optimization?

Conversion rate optimization involves increasing the number of your website visitors who proceed to take an action (like subscribing to your newsletter, participating in a contest, downloading an e-book, etc.) in your favor. 

2. What is the purpose of conversion rate optimization?

As the name itself suggests, CRO’s ultimate aim is to optimize your conversion rates. The conversion can be micro or macro. While micro-conversion includes small conversions such as downloading an e-book, filling out a form, etc., macro-conversion relates to a visitor making a purchase.

3. What are the benefits of conversion rate optimization?

The benefits of CRO include a better user experience, stronger trust, improved ROI, higher scalability, improved customer insights, and more. 


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.