The world as we know is gone and forgotten, our previous lives are now only part of the past. Industry professionals are certain that the world will never return to how it was pre-COVID-19 pandemic. The “new normal,” as most people now call it, will be characterized by socially-distanced interactions and heavy use of technology. This means that B2B companies worldwide must rethink the way they operate, from marketing and keeping consumers engaged to lead generation and selling. They need to reconsider all the processes regarding work and adjust to new ways of working.
But how can businesses optimize their lead generation strategies for the post-COVID economy? This article will highlight 6 innovations in lead generation for the post-COVID world.
B2B Lead Generation Strategies For Post-COVID-19
1. Invest in LinkedIn Ads
One of the strategies that businesses use to optimize their lead generation is LinkedIn and the services that this website provides. LinkedIn ads offer your business a chance to reach an influential professional audience and acquire more qualified leads because the users of this website are usually ambitious professionals. Besides being influential, LinkedIn members have two times the purchasing power of the average web audience. The platform also accounts for 97 percent of all B2B leads arising from social media.
LinkedIn data stands out, as members have professional reasons to update their profiles with accurate information regularly. This is done for various reasons, such as attracting potential employers and the possibility of finding a good job. So advertising on LinkedIn allows you to reach the right audience by leveraging accurate, member-generated demographic information such as job position, company, industry, location, seniority, experience, level of education, and more. In addition, this is a serious audience who are truly interested in the services that you have to offer, instead of just wasting their time online.
2. Host Events that Provide Unique Experiences
Events are great marketing strategies and a way for people to gather. With the global pandemic shaping the world into a different one, events are harder to be organized. However it is not entirely impossible, there are solutions to it. Many companies across the globe have gravitated towards virtual events as an alternative to in-person events, trade shows, and face-to-face interactions.
Ensure your events are designed in a way that enables them to offer unique experiences to your audience. With so many events out there, you need to come up with innovative ways to enhance engagement and interaction to make your events unforgettable for your target audience. Make sure to engage your participants and offer them ways to also have fun while being there.
3. Provide Gated Content
Gated content is quality content like white papers, worksheets, courses, eBooks, and online tools that users can access for free if they complete a form. Unlike typical blog posts, access to the content is restricted to only those who fill out a lead capture form.
There are many benefits in using gated content, such as increasing lead generation, having more sales, providing analytics and insight into your clients, and allowing for email list segmentation.
These lead generation strategies offer the target audience value while capturing premium leads that like the topics associated with your brand or offerings. The best way to capture quality leads that visit your website is by creating a landing page. And you can do that using click funnels.
4. Develop a Value-loaded Newsletter
Another effective way to use the content for lead generation is by developing a value-packed newsletter. Come up with a must-read weekly or monthly newsletter to inspire interested potential customers to connect and consistently interact with your brand. This enables you to keep your customers engaged and to share special deals for your offerings that can send prospects further down the sales funnel. Some of the things you should include in your newsletter are new blog posts, updates regarding your offerings, upcoming events, special deals, and recommended readings by other reputable thought leaders in your industry. Be sure to include high-quality, personalized images in your newsletters. And a great way to do that is by using a tool like NotifyVisitors.
5. Create Quizzes that Generate Leads
You need to always be creative with finding new ways on how to better generate leads. Quizzes are among these methods that prove effective with that. Quizzes are undoubtedly one of the most reliable and innovative ways to acquire leads due to their smooth integration with emails, blogs, and social media. They are fun and interactive. As a result, you can use them to drive interactions at events, to entertain, and to gather useful data about your visitors. Once you have created a compelling quiz, you can promote it by embedding it on your website or blog. You can also share it on Facebook, Twitter, or through an email newsletter.
6. Write a Compelling B2B Proposal
While having a professional website with all your offerings listed is a must in a post-COVID era, you’ll be losing many potential customers if you just relax and wait for them to spot your page. You, therefore, need to take an initiative and build a strong connection by sending them a killer proposal that will directly address them. Most of your prospects don’t know whether you even exist. With that in mind, it’s important to be proactive and spread the word about your business and its offering to as many clients as possible. However, this consumes a lot of time and you might be busy with other services of the company. Luckily, there are solutions to it, you can find a good web development company who will cover this part for you and this way success is guaranteed!
The online landscape is undergoing subtle transitions that are going to impact every aspect of business in a post-COVID-19 economy. Customer service, sales, marketing, and particularly lead generation are all undergoing changes that will significantly impact the approaches and tactics required for success. Fortunately, the above six innovations in lead generation will give you a head start in a post COVID era.
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